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Travel · Travel + Leisure is a travel and lifestyle media brand that provides travel inspiration, advice, and information to consumers. The brand ope...
Entertainment · At House Beautiful, we're dedicated to bringing you the best in inspiration and education for your home. Founded in 1896, we are the oldest ...
News · Founded in 1877, the Columbia Daily Spectator delivers news daily to thousands of readers around Columbia University, Morningside Heights, W...
News · In August 2009, The Valley Breeze founded its 5th newspaper, serving Pawtucket, R.I. Each week more than 9,000 papers are distributed there ...
News · The Westerly Sun is a seven-day daily newspaper published in Westerly, Rhode Island, United States, covering portions of Washington County, ...
News · On March 27, 1996, The Valley Breeze began in the Cumberland home of its founder, Publisher Thomas V. Ward, a photojournalist and editor, in...
News · On March 27, 1996, The Valley Breeze began in the Cumberland home of its founder, Publisher Thomas V. Ward, a photojournalist and editor, in...
News · On March 27, 1996, The Valley Breeze began in the Cumberland home of its founder, Publisher Thomas V. Ward, a photojournalist and editor, in...
News · In February, 2006, The Valley Breeze purchased the Burgess family’s 50-year-old Observer paid weekly newspaper of Smithfield, R.I. and the N...
News · EastBayRI.com is powered by East Bay Media Group, a family company based in Bristol, Rhode Island, that began publishing newspapers in 1837....
News · EastBayRI.com is powered by East Bay Media Group, a family company based in Bristol, Rhode Island, that began publishing newspapers in 1837....
News · EastBayRI.com is powered by East Bay Media Group, a family company based in Bristol, Rhode Island, that began publishing newspapers in 1837....
News · EastBayRI.com is powered by East Bay Media Group, a family company based in Bristol, Rhode Island, that began publishing newspapers in 1837....
News · The Warren Times-Gazette is a weekly newspaper in Bristol County, Rhode Island covering local news, sports, business and community events. I...
News · EastBayRI.com is powered by East Bay Media Group, a family company based in Bristol, Rhode Island, that began publishing newspapers in 1837....
News · The Standard-Speaker publishes seven days a week, 365 days a year, serving Greater Hazleton and other communities in southern Luzerne, north...
News · The New Pittsburgh Courier is leaner, more sophisticated, more localized in its thrust. But it still offers an authoritative, responsible vo...
News · The Daily Targum is the official student newspaper of Rutgers, the State University of New Jersey. Founded in 1867, it is the second-oldes...
News · We are a startup independent local printed weekly newspaper whose mission is to “Spark dialogue, objectively inform, and build community in ...
News · TAPinto.net is a network of more than 90 franchised online local news and digital marketing platforms in New Jersey, New York, Pennsylvania,...
An insert is a separate printed or physical material that accompanies a main publication, such as a newspaper or magazine. It can be in the form of a product catalog, a trial-sized product, or offers and coupons. Inserts are created to highlight specific campaigns, events, or product news.
Inserts stand out from regular advertisements, making them more memorable. Additionally, they serve as a bridge between digital and physical media: when customers see an insert, 30% go online to further explore the brand. This combination of reach and engagement makes insert advertising effective.
You can also be highly creative with inserts compared to other products. Many brands engage senses other than sight, such as smell, taste, and touch. Examples of such inserts include mini samples where one might test a new perfume, taste, or hand cream. By thinking outside the box, you can reach potential customers in a completely different way through inserts.
The cost to advertise with an insert can vary depending on several factors such as size, design, print quality, product, and distribution scope. It's best to contact the specific publication for an estimate based on your specific needs. You can browse hundreds of media offering insert advertising on Ocast.
Inserts can be particularly effective for certain types of businesses, such as retail or event-driven businesses. The key lies in creating relevant content and choosing the right publication for distribution to best reach your target audience.
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