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167 brands found
New York Daily News
Local News · New York Daily News is one of New Yorks most iconic media brands that creates and executes integrated marketing programs that drive conversi...
Brainz Magazine
Media · Brainz Magazine is a pioneering online media publication with a global audience, reaching engaged readers from over sixty-five countries and...
Alameda Sun
News · The Alameda Sun is Alameda’s only independently owned and operated newspaper founded in 2001. The paper is owned by Alameda resident Eric J....
Martha Stewart
Home & Garden · Martha Stewart Living is a magazine and former television program featuring entertaining and lifestyle expert Martha Stewart. Both the magaz...
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Magnolia
Home & Garden · "Magnolia" is the name of a lifestyle magazine that focuses on home design, decorating, and gardening. The magazine is published by the Magn...
The Tech
News · The Tech is MIT's oldest and largest newspaper. We have provided MIT faculty, staff, and students with continuous news service since 1881. W...
TAPinto
News · TAPinto.net is a network of more than 90 franchised online local news and digital marketing platforms in New Jersey, New York, Pennsylvania,...
The Laurinburg Exchange
News · For more than 130 years, The Laurinburg Exchange has served the people of Scotland County as their primary source of news, as well as a guid...
Norwalk Reflector
News · The Norwalk Reflector is a newspaper in Norwalk, Ohio, published Monday through Saturday, except U.S. federal holidays, in Norwalk, Ohio, Un...
The Valley Breeze of Pawtucket
News · In August 2009, The Valley Breeze founded its 5th newspaper, serving Pawtucket, R.I. Each week more than 9,000 papers are distributed there ...
Focus Daily News
News · The Focus Daily News is a daily newspaper published in DeSoto, Texas, covering Dallas County. It is locally owned and operated by Focus News...
Mineral Daily News-Tribune
News · The Mineral News and Tribune is an American newspaper published in Keyser, West Virginia. It is owned by WV News as of 2022.The News Tribune...
The Review
News · The Review is the independent student newspaper of the University of Delaware. Since 1882, it has served as a voice for UD students and stri...
Wrangell Sentinel
News · The Wrangell Sentinel, Alaska's oldest continuously published newspaper, was started in November 1902 as the Alaska Sentinel. A dozen owners...
Roanoke Times
News · The Roanoke Times/roanoke.com provides award-winning news coverage for Roanoke and Southwest Virginia. Founded in 1886, the daily paper is o...
Winchester Star
News · The Winchester Star is a daily newspaper (Monday-Friday) based in Winchester, Virginia covering the Shenandoah Valley area. Subscribers may ...
Allrecipes
Food & Drink · Allrecipes connects home cooks with their greatest sources of inspiration — other home cooks. We're the world's leading digital food brand,...
Eating Well
Food & Drink · Meredith Corporation was an American media conglomerate based in Des Moines, Iowa, that owned magazines, television stations, websites, and ...
Food & Wine
Food & Drink · Food & Wine celebrates the global epicurean experience with authoritative content across our magazine, website, social platforms, premium e...
REAL SIMPLE
Home & Garden · Real Simple is an American monthly magazine published by Dotdash Meredith. The magazine features articles and information related to homema...
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What is an insert in the context of advertising?
An insert is a separate printed or physical material that accompanies a main publication, such as a newspaper or magazine. It can be in the form of a product catalog, a trial-sized product, or offers and coupons. Inserts are created to highlight specific campaigns, events, or product news.
Why should one consider advertising via inserts?
Inserts stand out from regular advertisements, making them more memorable. Additionally, they serve as a bridge between digital and physical media: when customers see an insert, 30% go online to further explore the brand. This combination of reach and engagement makes insert advertising effective.
You can also be highly creative with inserts compared to other products. Many brands engage senses other than sight, such as smell, taste, and touch. Examples of such inserts include mini samples where one might test a new perfume, taste, or hand cream. By thinking outside the box, you can reach potential customers in a completely different way through inserts.
What is the cost to advertise with an insert?
The cost to advertise with an insert can vary depending on several factors such as size, design, print quality, product, and distribution scope. It's best to contact the specific publication for an estimate based on your specific needs. You can browse hundreds of media offering insert advertising on Ocast.
Which type of company should invest in advertising via inserts?
Inserts can be particularly effective for certain types of businesses, such as retail or event-driven businesses. The key lies in creating relevant content and choosing the right publication for distribution to best reach your target audience.
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