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Three Steps to Accomplish Successful OOH Campaigns

Three Steps to Accomplish Successful OOH Campaigns

What is OOH? 
In this digital era, it might feel like most marketing is done online. But we
shouldn’t ignore the incredibly effective strategy - out-of-home advertising. 

Out of home advertising (OOH) is a form of advertising that can be found outside
a consumer’s home. While yo...
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Bauer Media: Predictions of the Soundscape in 2022

Bauer Media: Predictions of the Soundscape in 2022

2022 can be ‘the Year of the Ear’. At least that is what Bauer Media Sweden
predicts. Johnny Strömgren, Sales Director, tells us more about the sound
market’s growth and his perspective on the past year.

Johnny Strömgren, Sales DirectorWe are approaching the end of 2021 and it’s...
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Founder of Go Wild Magazine: We Believe in Storytelling

Founder of Go Wild Magazine: We Believe in Storytelling

Go Wild Magazine produce award-winning Food & Tourism magazines throughout three
different tourism regions in Ireland, and they are the first Irish media company
to join Ocast. We grabbed the chance to ask their founder Bobby Power to tell us
about their advertising products, why...
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Advertising Summary of 2021 - Top Seven!

Advertising Summary of 2021 - Top Seven!

We are approaching the end of the year, and it is time to start summing up what
happened during 2021. The last couple of years have been marked by massive
challenges in the form of COVID-19, but this year we have finally started to see
the light at the end of the tunnel. 2021 has...
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Black Friday Advertising Tips to Drive Sales

Black Friday Advertising Tips to Drive Sales

Black Friday isn’t quite here yet, but the deals have already started and
officially mark the start of the shopping season. This is the time when
advertisers promote their products and offer discounts to entice customers to
buy their products, both online and offline.

Black Frid...
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