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Here we publish news, knowledge and insights from the advertising and marketing industry. You will also find in-depth articles about our customers and their products.

Why Advertisers Should Consider Podcasts

Why Advertisers Should Consider Podcasts

Audio-based channels have received a real boost in recent years, not least
during the pandemic. We can outline a clear trend towards more digital
consumption of audio, and the podcast industry is no exception. 

Podcasts are not only powerful tools for storytelling, but also as m...
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3 Reasons to Include Print in Your Ad Campaign

3 Reasons to Include Print in Your Ad Campaign

It isn’t newsflash that the digital landscape has grown strongly in the
advertising industry. That’s why we decided to highlight and give appreciation
to one of the oldest advertising tools - Print! 

Print advertising refers to advertisements in newspapers, magazines, posters,
b...
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Dagsavisen: "Why We Believe in Content Marketing"

Dagsavisen: "Why We Believe in Content Marketing"

Dagsavisen is the Norwegian daily newsletter that reaches 1 million users a
week, most likely urban people. Marius Floberghagen, Chief of Marketing, tells
more about content marketing at Dagsavisen and other advertising offers.

Dagsavisen is a Norwegian daily newsletter with loc...
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How Influencer Marketing Affects Your Target Audience

How Influencer Marketing Affects Your Target Audience

Have you ever bought a product or service that someone recommended? Most people
answer yes. People share good advice and recommendations with each other, and
people tend to trust each other’s words. Personal recommendations create strong
credibility, which can be difficult to ach...
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Beginner's Guide: 3 Tips on Display Ads

Beginner's Guide: 3 Tips on Display Ads

Display advertising is a popular and effective format of digital marketing.
Visual attributes are used to capture the user’s attention, increase brand
awareness and generate more traffic. This ad format opens up creativity that
reflects the brand and creates emotions. It is an ef...
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