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Here we publish news, knowledge and insights from the advertising and marketing industry. You will also find in-depth articles about our customers and their products.

How Influencer Marketing Affects Your Target Audience

How Influencer Marketing Affects Your Target Audience

Have you ever bought a product or service that someone recommended? Most people
answer yes. People share good advice and recommendations with each other, and
people tend to trust each other’s words. Personal recommendations create strong
credibility, which can be difficult to ach...
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Beginner's Guide: 3 Tips on Display Ads

Beginner's Guide: 3 Tips on Display Ads

Display advertising is a popular and effective format of digital marketing.
Visual attributes are used to capture the user’s attention, increase brand
awareness and generate more traffic. This ad format opens up creativity that
reflects the brand and creates emotions. It is an ef...
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Native Advertising: Everything You Need to Know

Native Advertising: Everything You Need to Know

An easy way to simply describe Native advertising is sponsored content. But
that’s not enough to understand its benefits and how it works in practice.
Native is growing in popularity, not least among the media companies at Ocast. 

This article is for advertisers, marketers, or f...
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Three Steps to Accomplish Successful OOH Campaigns

Three Steps to Accomplish Successful OOH Campaigns

What is OOH? 
In this digital era, it might feel like most marketing is done online. But we
shouldn’t ignore the incredibly effective strategy - out-of-home advertising. 

Out of home advertising (OOH) is a form of advertising that can be found outside
a consumer’s home. While yo...
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Bauer Media: Predictions of the Soundscape in 2022

Bauer Media: Predictions of the Soundscape in 2022

2022 can be ‘the Year of the Ear’. At least that is what Bauer Media Sweden
predicts. Johnny Strömgren, Sales Director, tells us more about the sound
market’s growth and his perspective on the past year.

Johnny Strömgren, Sales DirectorWe are approaching the end of 2021 and it’s...
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