Latest news

Here we publish news, knowledge and insights from the advertising and marketing industry. You will also find in-depth articles about our customers and their products.

5 Must-Haves in Your Media Kit

5 Must-Haves in Your Media Kit

Media kit, press kit, media package… As the saying goes: “we have many names for
the things we love”. We have listed 5 reasons why you should have a media kit.
If you haven’t read it, make sure to read it here
[https://blog.ocast.com/5-reasons-to-have-a-media-kit/]. If you have, ...
Continue reading →
What's new at Ocast?

What's new at Ocast?

The team at Ocast is so proud to finally launch our upgraded platform! We have
designed features that will make our marketplace even easier and more effective
than before. Let us give you a brief overview of the changes.

If you’re an advertiser...

Earlier, you were able to navi...
Continue reading →
How a Combination of Print & Digital Could Improve Your Ads

How a Combination of Print & Digital Could Improve Your Ads

Within marketing, print and digital often live separately. However, we think
that a combination of both can boost each other’s strengths and create greater
impact. Here are three ways we think it can improve your advertising
effectiveness:

1. More engagement by direct mail
Onlin...
Continue reading →
How 5G is Changing Digital Advertising

How 5G is Changing Digital Advertising

5G is here and here to stay. The technology affects not only consumers but also
the advertising industry. But before getting on with the technology talk, we'd
like to briefly map out - What is 5G and AR? 

5G is the fifth generation of mobile internet connections. In broad terms,...
Continue reading →
Advertising in a Post-Pandemic World

Advertising in a Post-Pandemic World

The Covid-19 has affected every industry imaginable. The aftermath of the
pandemic is still uncertain and advertisers must be comfortable with the
unknown. Therefore, Ocast has listed three tips to consider in a post-pandemic
world.

Note lessons from Covid-19
The unusual circums...
Continue reading →