Artikler

Guides, nyheder og idéer om annoncering og markedsføring i Norden.

10. januar 2024 · EN

Swedens top YouTubers 2024

In this article, we take a look at some of the most influential Swedish YouTubers who have high subscribers and a high reach.According to a recent list, the top 10 most famous YouTubers in Sweden incl

10. januar 2024 · EN

Swedens top 10 instagram influencers 2024

So, who are the top Instagrammers in Sweden? Let's take a look at our top 10 list for 2024:Felix Kjellberg, better known as PewDiePie, is a Swedish YouTuber and streamer who has 21.3 million followers

22. december 2022 · EN

Swedens top TikTokers 2024

Here's the list of Sweden's most popular TikTokers, including the original TikTok links:Zlatan @zlatanibrahimovic - 10.6 million followers - Zlatan is a Swedish football icon.Elvir Aljicevic @elvir_al

31. marts 2022 · EN

Amedia: “Our Media Channels Reach 2.3 million People Every Day”

Amedia is the biggest publisher of local media in Norway. With over a thousand editorial staff across the country, Amedia contributes to ongoing news coverage in 84 local newspapers, Nettavisen, Natio

10. marts 2022 · EN

Pop Media: “We Always Aim to Offer the Best Fit for Advertisers”

Pop Media is a digital publishing company with niches in a few selected areas. The content is related to everything from movies to music, gaming, and food. Niklas Koistinen, Chief Digital Officer, is

1. marts 2022 · EN

Why Advertisers Should Consider Podcasts

Podcasts are not only powerful tools for storytelling, but also as marketing devices for advertisers. When looking at the top spenders in podcast advertising, brands like HelloFresh and TanRevel are o

9. februar 2022 · EN

3 Reasons to Include Print in Your Ad Campaign

Print advertising refers to advertisements in newspapers, magazines, posters, brochures, direct marketing, and several other physical media channels. How people consume print advertising has changed o

4. februar 2022 · EN

Dagsavisen: "Why We Believe in Content Marketing"

Dagsavisen is a Norwegian daily newsletter with local newsrooms in 5 Norwegian cities. They give the people news, insights, and perspectives on different areas that mean a lot to them. Readers will fi

4. februar 2022 · EN

How Influencer Marketing Affects Your Target Audience

Influencer marketing and Effect on ConsumersInfluencer marketing is a strategy where brands collaborate with well-known creators who promote their product or service to their target audience. The stra

2. februar 2022 · EN

Beginner's Guide: 3 Tips on Display Ads

Display ads appear on many different channels such as websites, social media, and apps. The most successful ads combine texts, images, videos, and gifs to stand out in the digital landscape. Here, adv

28. januar 2022 · EN

Native Advertising: Everything You Need to Know

This article is for advertisers, marketers, or for people who wants to broaden your knowledge about marketing.What is Native?Native is ad format that is known for naturally blending into the media for

13. januar 2022 · EN

Three Steps to Accomplish Successful OOH Campaigns

What is OOH?In this digital era, it might feel like most marketing is done online. But we shouldn’t ignore the incredibly effective strategy - out-of-home advertising.Out of home advertising (OOH) is

17. december 2021 · EN

Bauer Media: Predictions of the Soundscape in 2022

We are approaching the end of 2021 and it’s not an understatement to say that this year, as well as 2020, has been special. The pandemic affected many industries and the advertising industry was no ex

8. december 2021 · EN

Founder of Go Wild Magazine: We Believe in Storytelling

Can you tell us briefly about Go Wild and your role?I’m the founder and Managing Director of Go Wild Magazine. I started the company in 2014 with one magazine title for Ireland’s Wild Atlantic Way. No

3. december 2021 · EN

Advertising Summary of 2021 - Top Seven!

The Ongoing Recovery in the Advertising IndustryThe world is slowly recovering from the pandemic. This can specifically be seen in the growth in the Swedish advertising industry. The growth has increa

24. november 2021 · EN

Black Friday Advertising Tips to Drive Sales

Black Friday 2021 will take place on Friday, November 26. During Black Week, website traffic is overwhelmed by advertisements. We decided to give tips on how to create effective ads to stand out from

5. november 2021 · EN

What is Seasonal Advertising?

This article outlines;What is seasonal advertising?Who is it for?How to create a seasonal advertising campaign Let’s get started!What is seasonal advertising?It’s common for most businesses to notice

25. oktober 2021 · EN

5 Tips to Make a Sales Pitch

The next time you are about to contact an advertiser, use the tips outlined above and judge the result for yourself. Good luck!

19. oktober 2021 · EN

How Influencer Marketing is Redefining the Travel Industry

Before digitalization took over, people turned to physical travel agencies for travel information. But those days are over to the majority of adults, and most people are looking online to plan their t

6. oktober 2021 · EN

5 Must-Haves in Your Media Kit

It can be difficult for publishers to find advertisers in the industry who are willing to work with them. Especially when advertisers have different needs. What appeals to one may not appeal to anothe

4. oktober 2021 · EN

What's new at Ocast?

If you’re an advertiser...Earlier, you were able to navigate through our website by browsing through hundreds of brands, media companies, and products. You can still do that, but we recommend our late

23. september 2021 · EN

How a Combination of Print & Digital Could Improve Your Ads

1. More engagement by direct mailOnline advertising might be more relevant than ever due to digitalization, but with the amount of information coming at consumers, it can be difficult to break through