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Programmatic

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523 brands found

Dagens Nyheter 

National News · DN är Sveriges ledande morgontidning. Varje dag når vi över två miljoner människor som aktivt söker upp DN som papperstidning, på nätet och ...
Active in Sweden
Offers Programmatic
Reaches 51% women, 49% men, 40-65 years
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Leeads SE 

Sales · Vi är inte bara Sveriges största säljbolag. Vi är även kommersiell partner åt publicister och annonsörer där vi bidrar med mer än bara intäk...
Active in 35 locations
Offers Programmatic
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Hitta.se 

Business · Hitta.se hjälper dig att enkelt och snabbt hitta relevant information om företag, personer och platser. På hitta.se finns adresser och telef...
Active in Sweden
Offers Programmatic
Reaches 51% men, 49% women, 35-44 years
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Göteborgs-Posten 

Local News · Göteborgs-Posten är Göteborgs och Västsveriges största tidning som når drygt 720 000 läsare dagligen och 1 190 000 per vecka i digitala kana...
Active in Gothenburg
Offers Programmatic
Reaches 53% men, 47% women, 47-49 years
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Finansavisen 

Financial News · Since 1992, Finansavisen has covered Norwegian business more closely and more widely than any other newspaper. Stock and market matters, eco...
Active in Norway
Offers Programmatic
Reaches 70% men, 30% women, 25-55 years
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Svenskalag 

Sports · Svenskalag.se har sedan 2007 registrerat över 2800 föreningar och 900 000 medlemmar, föräldrar & ledare inom 88 olika idrotter. Varje månad ...
Active in Sweden
Offers Programmatic
Reaches 55% men, 45% women, 18-54 years
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SvenskaFans 

Sports · ”Av fans, för fans” är vårt motto.
På SvenskaFans läser du inte de vanliga sporttexterna som du hittar på de övriga sportsajterna. SvenskaFa...
Active in Sweden
Offers Programmatic
Reaches 86% men, 14% women, 20-55 years
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Hockeysverige 

Sports · Hockeysverige.se är Sveriges största nyhetssajt med fullt fokus på ishockey. Med i snitt över 300 000 unika besökare per vecka är det den pr...
Active in Sweden
Offers Programmatic
Reaches 71% men, 29% women, 25-54 years
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ProAd Sweden AB 

Advertising · ProAd Sweden - Professional Advertising, är ett nischat nätverk inom annonsförsäljning som primärt arbetar med digitala medier. ProAd funger...
Active in Sweden
Offers Programmatic
Reaches 70% men, 30% women, 18-60 years
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Innebandymagazinet 

Sports · Hela Sveriges innebandymagazin och världens största sajt om innebandy, med fokus på både bredd och elit. Når i snitt mellan 50 000 och 75 00...
Active in Sweden
Offers Programmatic
Reaches 69% men, 31% women, 25-44 years
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Veckans E 

Advertising · VeckansE skapades för att kunna erbjuda konsumenten ett digitalt alternativ till de reklamblad som du idag får i brevlådan. De erbjudanden s...
Active in Sweden
Offers Programmatic
Reaches 70% women, 30% men, 28-61 years
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Fotbolldirekt 

Sports · FotbollDirekt.se is one of Sweden’s biggest soccer sites, with special focus on Swedish soccer and Swedish players abroad!...
Active in Sweden
Offers Programmatic
Reaches 77% men, 23% women, 44-65 years
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Expressen 

National News · Expressen är ett av Sveriges mest kända varumärken - över 90 procent av befolkningen känner till Expressen. Och mer än fem miljoner tar del ...
Active in Sweden
Offers Programmatic
Reaches 56% men, 44% women, 25-65 years
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Dagens industri 

Finance · Dagens industri är Nordens största affärstidning. Med Sveriges främsta ekonomijournalister och analytiker levererar Dagens industri varje da...
Active in Sweden
Offers Programmatic
Reaches 71% men, 29% women, 28-64 years
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Sydsvenskan 

News · Sydsvenskan, grundad 1848 av Bernhard Cronholm (teckningen), är Sydsveriges ledande morgontidning. I papperstidningen, på webben, i läsplatt...
Active in Malmö
Offers Programmatic
Reaches 53% men, 47% women, 35-65 years
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Aftonbladet 

News · Aftonbladet är Sveriges populäraste nyhetskälla – störst i alla kanaler: print, online och mobil. Aftonbladet ska vara den mest engagerande ...
Active in Sweden
Offers Programmatic
Reaches 52% men, 48% women, 25-60 years
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Jyllands-Posten 

National News · Jyllands-Posten er Danmarks førende leverandør af kvalitetsjournalistik; både digitalt og på print. I avisen finder du hver dag vores stærke...
Active in Denmark
Offers Programmatic
Reaches 55% men, 45% women, 45-65 years
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Svenska Dagbladet - SvD 

National News · Svenska Dagbladet står för kvalitetsjournalistik både på tryck och online. Hos SvD ligger annonserna nära nyhetspulsen med höga observations...
Active in Sweden
Offers Programmatic
Reaches 59% men, 41% women, 35-45 years
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ELLE 

Style & Fashion · In ELLE you will find the latest and greatest in fashion, beauty and lifestyle. In a world full of choices, ELLE helps you find the best and...
Active in Sweden
Offers Programmatic
Reaches 90% women, 10% men, 16-54 years
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HD 

Local News · Helsingborgs Dagblad med editionerna Nordvästra Skånes Tidningar och Landskrona Posten når varje dag en kvarts miljon läsare i Nordvästra Sk...
Active in Helsingborg
Offers Programmatic
Reaches 55% men, 45% women, 35-65 years
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What is programmatic advertising?

Programmatic advertising is automated technology used to buy and sell advertising space online. The technology is used to target ads to specific audiences, enabling advertisers to deliver the right message at the right time.

What is the difference between programmatic advertising and traditional digital advertising?

Traditional digital advertising often consists of a manual process, purchasing advertising space, which could be time-consuming. Programmatic advertising automates the buying process by using data and machine learning to buy advertising space in real time, optimizing advertising campaigns.

What are the benefits of programmatic advertising?

Programmatic advertising offers several benefits, such as improved targeting and personalization, increased efficiency through automation, better use of data to reach the right audience and real-time analytics to quickly adjust campaigns. This leads to more relevant ads for the recipients.

What are the most common types of ad formats used in programmatic advertising?

A variety of ad formats are used in programmatic advertising, including display ads (banners), video ads, native ads, and mobile ads. Ads can also be interactive or with more advanced graphics, animation or video elements. The choice of format depends on the campaign's target group, design and purpose.

How do you measure the success of a programmatic advertising campaign?

The success of a programmatic ad campaign is measured by various key performance indicators (KPIs), such as conversion rate, click-through rate (CTR), impressions, cost per click (CPC) and cost per thousand impressions (CPM). Advanced metrics can also include engagement rate, quality of traffic generated, and ROI (Return on Investment). Analysis of this data helps to understand how effectively the campaign reaches and engages the desired target group and how well it meets the set business goals.

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