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523 brands found
Vi i Villa
Remodeling & Construction · Den oslagbara kombinationen av redaktionellt material av högsta klass, och annonser om just de ämnen som läsarna är intresserade av, gör Vi ...
Dagens Næringsliv
National News · Dagens Næringsliv has an attractive and strong purchasing target group. Over 735,000 Norwegians read DNs products in the course of a week, a...
Padelmedia
Sports · Våra skärmar är placerade i entrén till padelhallar och gym runt om i Sverige. Alla besökare passerar skärmen på max 3 meters avstånd, minst...
5.0
(1 review)
VLT
Local News · Vestmanlands Läns Tidning, VLT, är en dagstidning som getts ut sedan år 1831. Vi bevakar hela Västmanland (i första hand Västerås, Surahamma...
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Femina
Style & Fashion · Since 1944, Femina has been a part of Swedish women's lives. Femina is Sweden's oldest and largest lifestyle magazine for women. Our content...
Östersunds-Posten
Local News · Östersunds-Posten är en dagstidning som ges ut i Östersund sedan 1877....
Svensk Damtidning
Celebrity Gossip · Sweden's best site with royal news and pictures, a royal fashion blog and the latest news from the celebrity world, parties and premieres....
Adresseavisen
Regional News · Hvorfor velge oss: Midt-Norges ledende kvalitetsavis.Vi har lokal kunnskap og kjenner trøndersk næringsliv. Urbane lesere med høy inntekt og...
Gefle Dagblad
Local News · Gefle Dagblad, GD, är en dagstidning som getts ut sedan år 1895. Vi bevakar kommunerna i Gästrikland och finns som papperstidning, e-tidning...
Fædrelandsvennen
Regional News · Mediehuset Fædrelandsvennen er Sørlandets ledende mediebedrift, og er en del av Polaris Media Sør AS. Hovedvirksomheten er utgivelse av avis...
LT - Länstidningen Södertälje
Local News · Länstidningen, LT, är ledande morgontidning i Södertälje, Nykvarn och Salem. Vi uppdaterar dygnet runt med senaste nytt på LT.se. Vår journa...
Allas
Food & Drink · Allas give active women in the middle of life long-awaited relaxation, entertainment, flair and enjoyment. Our readers get inspiring recipes...
ELLE Decoration
Interior Decorating · Interior inspiration is the keyword for everything in ELLE Decoration and at elledecoration.se. With us, you can see the most inspiring home...
Finnveden Nu/Västboandan
Local News · Finnveden Nu är en gratis nyhetstidning som utkommer i Värnamo kommun, Gislaveds kommun, Gnosjö kommun och Vaggeryds kommun varje vecka. Tid...
Residence
Interior Decorating · In the interior design magazine Residence, we get a guide to the whole home - from interior details to architecture and art. Residence write...
Sundsvalls Tidning
Local News · Sundsvalls Tidning, ST, är en dagstidning som getts ut sedan år 1841. Vi bevakar kommunerna i Medelpad och finns som papperstidning, e-tidni...
Leva & bo
Home & Garden · LEVA&BO är Sveriges största inredningsmagasin och inredningssajt. LEVA&BO håller koll på olika stilar, vackra prylar och nya tendenser. För ...
Ekstra Bladet Annoncesalg
News · På Ekstra Bladet ønsker vi at levere kvalitet i hver eneste annoncevisning! Derfor udsteder vi et løfte om kvalitet til alle, der køber anno...
Svensk Golf
Golf · Svenskgolf.se erbjuder den bästa och bredaste tävlingsbevakningen och de senaste nyheterna från golfens värld. På svenskgolf.se hittar du pe...
Omni
News · Omni är idag snabbast i Sverige på nyheter, men ger också den bredaste och mest allomfattande nyhetsbevakningen. Framförallt levererar Omni ...
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What is programmatic advertising?
Programmatic advertising is automated technology used to buy and sell advertising space online. The technology is used to target ads to specific audiences, enabling advertisers to deliver the right message at the right time.
What is the difference between programmatic advertising and traditional digital advertising?
Traditional digital advertising often consists of a manual process, purchasing advertising space, which could be time-consuming. Programmatic advertising automates the buying process by using data and machine learning to buy advertising space in real time, optimizing advertising campaigns.
What are the benefits of programmatic advertising?
Programmatic advertising offers several benefits, such as improved targeting and personalization, increased efficiency through automation, better use of data to reach the right audience and real-time analytics to quickly adjust campaigns. This leads to more relevant ads for the recipients.
What are the most common types of ad formats used in programmatic advertising?
A variety of ad formats are used in programmatic advertising, including display ads (banners), video ads, native ads, and mobile ads. Ads can also be interactive or with more advanced graphics, animation or video elements. The choice of format depends on the campaign's target group, design and purpose.
How do you measure the success of a programmatic advertising campaign?
The success of a programmatic ad campaign is measured by various key performance indicators (KPIs), such as conversion rate, click-through rate (CTR), impressions, cost per click (CPC) and cost per thousand impressions (CPM). Advanced metrics can also include engagement rate, quality of traffic generated, and ROI (Return on Investment). Analysis of this data helps to understand how effectively the campaign reaches and engages the desired target group and how well it meets the set business goals.
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