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535 brands found
Jyllands-Posten
National News · Jyllands-Posten er Danmarks førende leverandør af kvalitetsjournalistik; både digitalt og på print. I avisen finder du hver dag vores stærke...
Aftonbladet
News · Aftonbladet är Sveriges populäraste nyhetskälla – störst i alla kanaler: print, online och mobil. Aftonbladet ska vara den mest engagerande ...
Realtid
Finance · Vill ni skapa kännedom och trovärdighet kring ert varumärke? Vill ni skapa potentiella affärskontakter och öka er försäljning? Söker ni nya ...
HD
Local News · Helsingborgs Dagblad med editionerna Nordvästra Skånes Tidningar och Landskrona Posten når varje dag en kvarts miljon läsare i Nordvästra Sk...
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Femina
Style & Fashion · Since 1944, Femina has been a part of Swedish women's lives. Femina is Sweden's oldest and largest lifestyle magazine for women. Our content...
Fædrelandsvennen
Regional News · Mediehuset Fædrelandsvennen er Sørlandets ledende mediebedrift, og er en del av Polaris Media Sør AS. Hovedvirksomheten er utgivelse av avis...
Dagens Næringsliv
National News · Dagens Næringsliv has an attractive and strong purchasing target group. Over 735,000 Norwegians read DNs products in the course of a week, a...
VLT
Local News · Vestmanlands Läns Tidning, VLT, är en dagstidning som getts ut sedan år 1831. Vi bevakar hela Västmanland (i första hand Västerås, Surahamma...
ELLE Decoration
Interior Decorating · Interior inspiration is the keyword for everything in ELLE Decoration and at elledecoration.se. With us, you can see the most inspiring home...
Ekstra Bladet Annoncesalg
News · På Ekstra Bladet ønsker vi at levere kvalitet i hver eneste annoncevisning! Derfor udsteder vi et løfte om kvalitet til alle, der køber anno...
Allas
Food & Drink · Allas give active women in the middle of life long-awaited relaxation, entertainment, flair and enjoyment. Our readers get inspiring recipes...
Svensk Damtidning
Celebrity Gossip · Sweden's best site with royal news and pictures, a royal fashion blog and the latest news from the celebrity world, parties and premieres....
LT - Länstidningen Södertälje
Local News · Länstidningen, LT, är ledande morgontidning i Södertälje, Nykvarn och Salem. Vi uppdaterar dygnet runt med senaste nytt på LT.se. Vår journa...
Vi i Villa
Remodeling & Construction · Den oslagbara kombinationen av redaktionellt material av högsta klass, och annonser om just de ämnen som läsarna är intresserade av, gör Vi ...
Leva & bo
Home & Garden · LEVA&BO är Sveriges största inredningsmagasin och inredningssajt. LEVA&BO håller koll på olika stilar, vackra prylar och nya tendenser. För ...
Breakit
Tech Business · Med hjärtat i tech och smart journalistik hjälper vi våra kunder att kommunicera direkt med Sveriges främsta entreprenörer och ledare på de ...
MåBra
Women's Health · For over 40 years, we have found, reviewed and delivered the latest and most important health news to Sweden's women. Our readers are loyal,...
Residence
Interior Decorating · In the interior design magazine Residence, we get a guide to the whole home - from interior details to architecture and art. Residence write...
Värnamo Nyheter
Local News · Värnamo Nyheter har förutom i Värnamo även redaktioner i Gislaved, Gnosjö och Vaggeryd. Papperstidningen utkommer varje helgfri måndag, tisd...
Allabolag
Business · allabolag.se är Sveriges mest populära tjänst för alla som är intresserade av att veta mer om Sveriges bolag. allabolag.se presenterar allti...
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What is programmatic advertising?
Programmatic advertising is automated technology used to buy and sell advertising space online. The technology is used to target ads to specific audiences, enabling advertisers to deliver the right message at the right time.
What is the difference between programmatic advertising and traditional digital advertising?
Traditional digital advertising often consists of a manual process, purchasing advertising space, which could be time-consuming. Programmatic advertising automates the buying process by using data and machine learning to buy advertising space in real time, optimizing advertising campaigns.
What are the benefits of programmatic advertising?
Programmatic advertising offers several benefits, such as improved targeting and personalization, increased efficiency through automation, better use of data to reach the right audience and real-time analytics to quickly adjust campaigns. This leads to more relevant ads for the recipients.
What are the most common types of ad formats used in programmatic advertising?
A variety of ad formats are used in programmatic advertising, including display ads (banners), video ads, native ads, and mobile ads. Ads can also be interactive or with more advanced graphics, animation or video elements. The choice of format depends on the campaign's target group, design and purpose.
How do you measure the success of a programmatic advertising campaign?
The success of a programmatic ad campaign is measured by various key performance indicators (KPIs), such as conversion rate, click-through rate (CTR), impressions, cost per click (CPC) and cost per thousand impressions (CPM). Advanced metrics can also include engagement rate, quality of traffic generated, and ROI (Return on Investment). Analysis of this data helps to understand how effectively the campaign reaches and engages the desired target group and how well it meets the set business goals.
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