Programmatic

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544 brands found

San Antonio Current

News
The San Antonio Current is a free weekly alternative newspaper in San Antonio, Texas. The Current focuses on investigative journalism, political analysis, and critical coverage of local music and cult...

Tyler Morning Telegraph

News
The Tyler Morning Telegraph is a daily newspaper based in Tyler, Texas, United States. It is privately owned by M. Roberts Media.The Tyler Morning Telegraph has been in publication since 1929, but the...

Seven Days

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Seven Days is an independent weekly newspaper covering Vermont news, politics, food, arts and culture. New issues are published each Wednesday and distributed free at 1,000 locations in Northern and C...

Shepherd Express

News
 Shepherd Express is Milwaukee's official alternative weekly covering the city's arts, entertainment, culture and dining. With over 300,000 readers Shepherd Express is regarded as Milwaukee's most pop...
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Psykologisk.no

News
Psykologisk.no tar mål av seg å være psykologiens dagsavis. Avisen skal være nyhetsledende i Norge på psykologi, og bidra til økt psykologisk innsikt.Vi skal dyrke nysgjerrigheten om mennesket og psyk...

The Bellingham Herald

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The Bellingham Herald is the most widely read newspaper and news website in Whatcom County, reaching more than 57,000 local readers through the Bellingham Herald and BellinghamHerald.com each day. Our...

The Olympian

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The Olympian Covering the capital city, The Olympian has earned a reputation as a watchdog of state government, leading the effort to change state public disclosure laws to keep government meetings op...

The News Tribune

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Many of The News Tribune's recently hired journalists say they have never before worked in a market where the newspaper was as highly regarded as The News Tribune. Why? It has been a community newspap...

Tri-City Herald

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The Tri-City Herald is a daily newspaper based in Kennewick, Washington, United States. Owned by The McClatchy Company, the newspaper serves southeastern Washington state, including the three cities o...

The Sacramento Bee

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Founded in 1857, The Sacramento Bee is the flagship newspaper of McClatchy. As the region’s leading media company, The Sacramento Bee’s print, online, mobile, and direct mail products reach 98% of the...

The Fresno Bee

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he Fresno Bee is the primary news source for the central San Joaquin Valley, covering a six-county area. The fast-growing San Joaquin Valley, anchored by Fresno as its largest city, is the #1 agricult...

The Modesto Bee

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The Modesto Bee is the premier source of news and information serving its primary market of Stanislaus County and the surrounding region, which includes southern San Joaquin County, Merced County, Tuo...

The Tribune

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San Luis Obispo County is located on California's Central Coast, approximately halfway between Los Angeles and San Francisco. The Tribune is dedicated to providing the most up-to-date and comprehensiv...

Merced Sun-Star

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Merced is the county seat of Merced County, which is located in the heart of California’s fertile San Joaquin Valley. Merced is home to the University of California’s 10th and newest campus, which ope...

The Mendocino Voice

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The Mendocino Voice is an online news service based and operating in Mendocino County. We cover all aspects of Mendocino life and happenings in a way that's fast and accountable to the people. Since s...

The Daily Californian

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The Daily Californian is an independent, student-run newspaper serving the UC Berkeley campus and the Berkeley, CA community. It publishes Monday, Tuesday, Thursday and Friday during the academic year...

Daily Trojan

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The Daily Trojan is the student newspaper of the University of Southern California. It is a forum for student expression and is written, edited and managed by university students. The first edition of...

The Sun-Gazette

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Mineral King Publishing is the home of The Foothills Sun-Gazette newspaper in Exeter, California. Also publisher of Seasons, Holiday, Tulare County Football Preview, Central Valley Medical (CVM), the ...

The Ark

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The Ark is an independent, locally owned subscription newspaper that covers the people and activities of the greater Tiburon Peninsula, which includes Tiburon, Belvedere and Strawberry. It has twice b...

Modoc County Record

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The Modoc County Record is published every Thursday morning for the communities of Alturas, Cedarville, Fort Bidwell, Eagleville, Lake City, Canby, Likely, Adin, Davis Creek, Bieber, Lookout, New Pine...

What is programmatic advertising?

Programmatic advertising is automated technology used to buy and sell advertising space online. The technology is used to target ads to specific audiences, enabling advertisers to deliver the right message at the right time.

What is the difference between programmatic advertising and traditional digital advertising?

Traditional digital advertising often consists of a manual process, purchasing advertising space, which could be time-consuming. Programmatic advertising automates the buying process by using data and machine learning to buy advertising space in real time, optimizing advertising campaigns.

What are the benefits of programmatic advertising?

Programmatic advertising offers several benefits, such as improved targeting and personalization, increased efficiency through automation, better use of data to reach the right audience and real-time analytics to quickly adjust campaigns. This leads to more relevant ads for the recipients.

What are the most common types of ad formats used in programmatic advertising?

A variety of ad formats are used in programmatic advertising, including display ads (banners), video ads, native ads, and mobile ads. Ads can also be interactive or with more advanced graphics, animation or video elements. The choice of format depends on the campaign's target group, design and purpose.

How do you measure the success of a programmatic advertising campaign?

The success of a programmatic ad campaign is measured by various key performance indicators (KPIs), such as conversion rate, click-through rate (CTR), impressions, cost per click (CPC) and cost per thousand impressions (CPM). Advanced metrics can also include engagement rate, quality of traffic generated, and ROI (Return on Investment). Analysis of this data helps to understand how effectively the campaign reaches and engages the desired target group and how well it meets the set business goals.

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