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Byrdie is a digital media brand that focuses on beauty, wellness, and lifestyle content. It offers articles, tutorials, product reviews, and expert advice on topics such as skincare, makeup, hair, hea...
Brides is a wedding planning and lifestyle media brand that provides inspiration and information for brides-to-be. The brand offers a wide range of content, including wedding planning guides, fashion...
InStyle was an American monthly women's fashion magazine founded in 1994. It was published in the United States by Dotdash Meredith. In February 2022, it was announced that InStyle would cease print ...
At Shape, wellness is for all. Whether you are working toward a specific fitness goal or just hope to feel better and have more energy, our team of writers, editors, personal trainers, and wellness en...
Travel + Leisure is a travel and lifestyle media brand that provides travel inspiration, advice, and information to consumers. The brand operates a popular website, TravelandLeisure.com, and a print m...
TripSavvy is a travel media brand that provides travel advice, inspiration, and information to help travelers plan their trips. The brand operates a popular website, TripSavvy.com, which offers compre...
Lifewire is a technology information and advice website. The website's owner is Dotdash Meredith, originally About.com, which launched Lifewire in 2016 as one of its spin-off vertical sites. As of Apr...
Treehugger, the only modern sustainability site that offers advice, clarity, and inspiration for both the eco-savvy and the green-living novice. With 2.6 million monthly users, Treehugger is one of th...
People en Español is a Spanish-language American magazine published by Dotdash Meredith that debuted in 1996, originally as the Spanish-language edition of its publication People. As of 2009, it is th...
Willhaben started in 2006 and it’s Austria’s biggest digital marketplace. A joint venture between Austrian Styria Media Group and Adevinta, willhaben has been present on the mobile market since 1 July...
Kijiji is like an online village, connecting you with your neighbours and offering a free, easy and fun way to buy and sell items online, as well as find apartments, jobs and services. Kijiji is an e...
Launched as a weekly newspaper in Biloxi in 1884, the Herald expanded to the new city of Gulfport in 1905 and, in 1934, became the afternoon Daily Herald. In 1968, the Saturday edition was moved from ...
The Riverfront Times was founded in 1977 as St. Louis's alternative newsweekly. Since then, we've cultivated an audited weekly circulation of 55,000. Because of the pass-along nature of the RFT, our w...
The Kansas City Star and kansascity.com are among the most dominant news sources in the middle of the country. Known for journalism that resounds at a local, regional and national level, The Star prod...
The Rio Rancho Observer is a locally owned and operated community newspaper, dedicated to serving the city of Rio Rancho and Southern Sandoval County through the highest professional business and jour...
The Charlotte Observer has continued throughout its years of service to Charlotte and the surrounding communities, to accurately reflect the region and what matters to the local residents. The Observe...
The Herald-Sun is an American, English language daily newspaper in Durham, North Carolina, published by the McClatchy Company.The Herald-Sun's geographic emphasis is on the western counties of the Res...
The News & Observer is widely regarded as one of the nation's best regional newspapers and places a strong emphasis on investigative reporting and watchdog journalism. In 1996, the paper was awarded t...
Comedians Dave Anthony and Gareth Reynolds picks a subject from history and examine it....
Apartment Therapy is the leading independent home site, designed to guide our readers in creating a home that’s happy, healthy, and uniquely their own. Apartment Therapy’s content spans across house t...
Programmatic advertising is automated technology used to buy and sell advertising space online. The technology is used to target ads to specific audiences, enabling advertisers to deliver the right message at the right time.
Traditional digital advertising often consists of a manual process, purchasing advertising space, which could be time-consuming. Programmatic advertising automates the buying process by using data and machine learning to buy advertising space in real time, optimizing advertising campaigns.
Programmatic advertising offers several benefits, such as improved targeting and personalization, increased efficiency through automation, better use of data to reach the right audience and real-time analytics to quickly adjust campaigns. This leads to more relevant ads for the recipients.
A variety of ad formats are used in programmatic advertising, including display ads (banners), video ads, native ads, and mobile ads. Ads can also be interactive or with more advanced graphics, animation or video elements. The choice of format depends on the campaign's target group, design and purpose.
The success of a programmatic ad campaign is measured by various key performance indicators (KPIs), such as conversion rate, click-through rate (CTR), impressions, cost per click (CPC) and cost per thousand impressions (CPM). Advanced metrics can also include engagement rate, quality of traffic generated, and ROI (Return on Investment). Analysis of this data helps to understand how effectively the campaign reaches and engages the desired target group and how well it meets the set business goals.
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