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543 brands found
Livesport
Sports
Livesport har en stærkt sportsinteresseret målgruppe, hvor 97 % af de besøgende består af mænd....
Clear Channel Belgium
Advertising
Clear Channel is a competent and professional outdoor company that makes your brand visible in outdoor environments where consumers are. ...
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JCDecaux BeLux
Advertising
JCDecaux is a global outdoor company that specializes in advertising that is seen in outdoor environments by many consumers....
Télé Pocket
Advertising
Télé Pocket is a group where several TV Channels are represented. Explore your advertising opportunities with Télé Pocket to expose your brand on TV....
L'Avenir
News
L'Avenir is your regional media group in Belgium! It publishes nine regional newspapers in French. ...
La Nouvelle Gazette
News
La Nouvelle Gazette is a digital platform for Charleroi. A part of Sudinfo. ...
La Province
News
La Province is the digital edition of Mons. Read the latest news, both regional and national. ...
La Capitale
News
La Capital is the news source for the French-speaking population in Brussels. ...
Cinenews
Television
Cinenews is the online portal for movies! Read all the news and reviews from the latest movies. ...
Spaargids
Price Comparison
Spaargids.be is the website to compare insurance and banking products. ...
Forbes
Business
Forbes brings this mindset to everything we do, the coverage we deliver and the communities we connect.Forbes’ key values are purpose, integrity, innovation, respect and being bold. Our employees, jus...
Los Angeles Times
News
The Los Angeles Times is the largest metropolitan daily newspaper in the country, with more than 40 million unique latimes.com visitors monthly, Sunday print readership of 1.6 million and a combined p...
Miami Herald
News
The Miami Herald is an American daily newspaper owned by the McClatchy Company and headquartered in Doral, Florida, a city in western Miami-Dade County and the Miami metropolitan area, several miles w...
Sun Herald
News
Launched as a weekly newspaper in Biloxi in 1884, the Herald expanded to the new city of Gulfport in 1905 and, in 1934, became the afternoon Daily Herald. In 1968, the Saturday edition was moved from ...
Riverfront Times
News
The Riverfront Times was founded in 1977 as St. Louis's alternative newsweekly. Since then, we've cultivated an audited weekly circulation of 55,000. Because of the pass-along nature of the RFT, our w...
The Kansas City Star
News
The Kansas City Star and kansascity.com are among the most dominant news sources in the middle of the country. Known for journalism that resounds at a local, regional and national level, The Star prod...
Rio Rancho Observer
News
The Rio Rancho Observer is a locally owned and operated community newspaper, dedicated to serving the city of Rio Rancho and Southern Sandoval County through the highest professional business and jour...
Charlotte Observer
News
The Charlotte Observer has continued throughout its years of service to Charlotte and the surrounding communities, to accurately reflect the region and what matters to the local residents. The Observe...
What is programmatic advertising?
Programmatic advertising is automated technology used to buy and sell advertising space online. The technology is used to target ads to specific audiences, enabling advertisers to deliver the right message at the right time.
What is the difference between programmatic advertising and traditional digital advertising?
Traditional digital advertising often consists of a manual process, purchasing advertising space, which could be time-consuming. Programmatic advertising automates the buying process by using data and machine learning to buy advertising space in real time, optimizing advertising campaigns.
What are the benefits of programmatic advertising?
Programmatic advertising offers several benefits, such as improved targeting and personalization, increased efficiency through automation, better use of data to reach the right audience and real-time analytics to quickly adjust campaigns. This leads to more relevant ads for the recipients.
What are the most common types of ad formats used in programmatic advertising?
A variety of ad formats are used in programmatic advertising, including display ads (banners), video ads, native ads, and mobile ads. Ads can also be interactive or with more advanced graphics, animation or video elements. The choice of format depends on the campaign's target group, design and purpose.
How do you measure the success of a programmatic advertising campaign?
The success of a programmatic ad campaign is measured by various key performance indicators (KPIs), such as conversion rate, click-through rate (CTR), impressions, cost per click (CPC) and cost per thousand impressions (CPM). Advanced metrics can also include engagement rate, quality of traffic generated, and ROI (Return on Investment). Analysis of this data helps to understand how effectively the campaign reaches and engages the desired target group and how well it meets the set business goals.
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