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549 brands found
Berliner Woche
News
Die Berliner Woche ist die Lokalzeitung, deren Inhalte online und gedruckt gelesen werden können. Veröffentlicht auch Nachrichten über das Spandauer Volksblatt....
Mediengruppe Klambt
Advertising
Die Mediengruppe Klambt ist eine deutsche Vertriebsgesellschaft. Zu ihren Partnern zählen einige der größten deutschen Online- und Printmedien....
Kurier
News
Der Kurier ist eine kostenlose deutsche Gemeinschaftszeitung. Da es in ganzen Städten verteilt ist, ist es einfach, eine breite Zielgruppe zu erreichen....
inSüdthüringen
Advertising
inSüdthüringen ist ein regionales Nachrichtenportal, das über Neuigkeiten und Veranstaltungen im südlichen Teil des deutschen Bundeslandes Thüringen berichtet. Es bietet lokale Nachrichten, Sport-, We...
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Jolie
Women's Health
Jolie ist eine Online-Plattform für junge Frauen. Der Inhalt konzentriert sich auf die Stärkung und den Aufbau von Selbstbewusstsein und schreibt über Themen rund um Schönheit, Mode und Beratung....
Studier.se
Education
På Studier.se, hittar du som söker information om utbildningar allt du behöver på en och samma plats! Oavsett om du står inför val av gymnasium, yrkeshögskola eller universitet. På Studier.se finns äv...
Nimenhuuto
Advertising
Nimenhuuto on urheilun yhdistyselämää helpottava palvelu. Tavoita kohderyhmä, joka on aktiivinen ja sitoutunut urheiluseuroihin....
The Wichita Eagle
News
The Wichita Eagle, in print and online as Kansas.com, is the leading and essential source for news, information, commentary, and advertising in south-central Kansas. Wichita, the largest city in the s...
Lexington Herald-Leader
News
The Lexington Herald traces its roots to 1870 and the Lexington Leader to 1888. Leader owner John G. Stoll bought the Herald in 1937; Knight Newspapers bought them in 1973. The papers merged Jan. 1, 1...
South china morning post(SCMP)
News
The South China Morning Post, with its Sunday edition, the Sunday Morning Post, is a Hong Kong-based English-language newspaper owned by Alibaba Group. Founded in 1903 by Tse Tsan-tai and Alfred Cunni...
Star Tribune
News
The Star Tribune is the largest newspaper in Minnesota. It originated as the Minneapolis Tribune in 1867 and the competing Minneapolis Daily Star in 1920. During the 1930s and 1940s, Minneapolis's com...
Sun Herald
News
Launched as a weekly newspaper in Biloxi in 1884, the Herald expanded to the new city of Gulfport in 1905 and, in 1934, became the afternoon Daily Herald. In 1968, the Saturday edition was moved from ...
Riverfront Times
News
The Riverfront Times was founded in 1977 as St. Louis's alternative newsweekly. Since then, we've cultivated an audited weekly circulation of 55,000. Because of the pass-along nature of the RFT, our w...
The Kansas City Star
News
The Kansas City Star and kansascity.com are among the most dominant news sources in the middle of the country. Known for journalism that resounds at a local, regional and national level, The Star prod...
Cosmopolitan UK
Entertainment
Cosmopolitan is an American monthly fashion and entertainment magazine for women, first published based in New York City in March 1886 as a family magazine; it was later transformed into a literary ma...
Country Living Uk
Home & Garden
At Country Living, we are committed to bring you the best advice and inspiration for your home, from interiors to gardening and pets. Whether you are redesigning your home or looking to learn the late...
Delish UK
Food & Drink
Delish UK is your ultimate foodie best friend who always knows the best restaurants to eat in, hosts amazing dinner parties and can make a mean cocktail. We know the best products to buy, whether that...
Digital Spy
Entertainment
Digital Spy (DS) is a British-based entertainment, television and film website and brand and is the largest digital property at Hearst UK. Since its launch in 1999, Digital Spy has focused on entertai...
ELLE UK
Style & Fashion
Elle (stylized ELLE) is a worldwide women's magazine of French origin that offers a mix of fashion and beauty content, together with culture, society and lifestyle. The title means "she" or "her" in F...
ELLE Decoration UK
Interior Decorating
ELLE Decoration is the world's bestselling design and interiors brand, showcasing inspirational and luxurious interiors alongside expert advice and in-depth knowledge.ELLE Decoration’s audience is lux...
What is programmatic advertising?
Programmatic advertising is automated technology used to buy and sell advertising space online. The technology is used to target ads to specific audiences, enabling advertisers to deliver the right message at the right time.
What is the difference between programmatic advertising and traditional digital advertising?
Traditional digital advertising often consists of a manual process, purchasing advertising space, which could be time-consuming. Programmatic advertising automates the buying process by using data and machine learning to buy advertising space in real time, optimizing advertising campaigns.
What are the benefits of programmatic advertising?
Programmatic advertising offers several benefits, such as improved targeting and personalization, increased efficiency through automation, better use of data to reach the right audience and real-time analytics to quickly adjust campaigns. This leads to more relevant ads for the recipients.
What are the most common types of ad formats used in programmatic advertising?
A variety of ad formats are used in programmatic advertising, including display ads (banners), video ads, native ads, and mobile ads. Ads can also be interactive or with more advanced graphics, animation or video elements. The choice of format depends on the campaign's target group, design and purpose.
How do you measure the success of a programmatic advertising campaign?
The success of a programmatic ad campaign is measured by various key performance indicators (KPIs), such as conversion rate, click-through rate (CTR), impressions, cost per click (CPC) and cost per thousand impressions (CPM). Advanced metrics can also include engagement rate, quality of traffic generated, and ROI (Return on Investment). Analysis of this data helps to understand how effectively the campaign reaches and engages the desired target group and how well it meets the set business goals.
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