Programmatic

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547 brands found

The Ark

News
The Ark is an independent, locally owned subscription newspaper that covers the people and activities of the greater Tiburon Peninsula, which includes Tiburon, Belvedere and Strawberry. It has twice b...

Modoc County Record

News
The Modoc County Record is published every Thursday morning for the communities of Alturas, Cedarville, Fort Bidwell, Eagleville, Lake City, Canby, Likely, Adin, Davis Creek, Bieber, Lookout, New Pine...

Monterey County Weekly

News
As the largest circulation newspaper in one of the most spectacular counties in America, Monterey County Weekly has long been recognized for its thoughtful, provocative and engaging coverage of news, ...

Washington Times

News
Since 1982, The Washington Times has furthered its founder's vision to provide a trusted counterweight to the media often identified as "mainstream." While presidents, prime ministers and other power ...
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Citrus County Chronicle

News
The Citrus County Chronicle is the No. 1 source for news, community events and entertainment in Citrus County. Founded in the 1890s, the Chronicle is the oldest business in Citrus County.The Chronicle...

El Nuevo Herald

News
El Nuevo Herald is the largest Spanish-language Sunday newspaper, and the second largest Monday through Saturday. El Nuevo Herald has an extraordinary sphere of influence in Latin America and the Cari...

Miami Herald FL

Pets & Animals
South Florida’s source for the latest breaking local news, plus sports, weather, business, jobs, real estate, shopping, health, travel, entertainment and more.The Miami-Ft. Lauderdale DMA makes up nea...

Miami New Times

Advertising
 Since its founding in 1987, Miami New Times has become a cultural touchstone in South Florida. We’ve got a hard-earned reputation for publishing compelling stories ignored or overlooked by major medi...

New Times Broward-Palm Beach

News
In 1997, the owners of Miami New Times did something they hadn’t done since 1970: start a newspaper from scratch. That’s how New Times Broward-Palm Beach was born.With offices in downtown Fort Lauderd...

Ledger-Enquirer

News
The Ledger-Enquirer and Ledger-Enquirer.com is committed to being the Chattahoochee Valley’s and East Alabama’s primary source of news, advertising, information and commentary. It will sustain this co...

Idaho Statesman

News
Nestled in the Treasure Valley where the desert meets the Rocky Mountains, Boise is one of the country's most likable and livable areas. Boise offers the cultural experiences of a large metropolitan a...

The Chicago Defender

News
The Chicago Defender is a multi-media content provider of news, information and events that cover the interests of the urban African American community with culturally relevant content not regularly s...

The Gazette IA

News
The Gazette has been locally owned for more than 130 years. Little caption information available in this July 1960 photo, showing The Gazette building, constructed in 1925, at 500 Third Avenue SE in C...

The Wichita Eagle

News
The Wichita Eagle, in print and online as Kansas.com, is the leading and essential source for news, information, commentary, and advertising in south-central Kansas. Wichita, the largest city in the s...

Lexington Herald-Leader

News
The Lexington Herald traces its roots to 1870 and the Lexington Leader to 1888. Leader owner John G. Stoll bought the Herald in 1937; Knight Newspapers bought them in 1973. The papers merged Jan. 1, 1...

South china morning post(SCMP)

News
The South China Morning Post, with its Sunday edition, the Sunday Morning Post, is a Hong Kong-based English-language newspaper owned by Alibaba Group. Founded in 1903 by Tse Tsan-tai and Alfred Cunni...

Sports Illustrated

News
Sports Illustrated’s journalism goes deeper than the scores, moderating the national sports conversation for over 65 years via trusted, authentic, agenda-free reporting and storytelling. In our magazi...

Delish

Food & Drink
Delish is the expert in creating fun food stories and enticing food lovers everywhere to join the party—and this is the dream team behind those sponsorships and extensions. Tap into our expertise and ...

Newsday

News
Newsday is an American daily newspaper that primarily serves Nassau and Suffolk counties on Long Island, although it is also sold throughout the New York metropolitan area. The slogan of the newspaper...

Arizona Range News

News
Established in 1882, the Arizona Range News has served the Willcox community for 132 years and strives toward excellence in community journalism. The Arizona Range News, in its 132nd year, is a 2,650-...

What is programmatic advertising?

Programmatic advertising is automated technology used to buy and sell advertising space online. The technology is used to target ads to specific audiences, enabling advertisers to deliver the right message at the right time.

What is the difference between programmatic advertising and traditional digital advertising?

Traditional digital advertising often consists of a manual process, purchasing advertising space, which could be time-consuming. Programmatic advertising automates the buying process by using data and machine learning to buy advertising space in real time, optimizing advertising campaigns.

What are the benefits of programmatic advertising?

Programmatic advertising offers several benefits, such as improved targeting and personalization, increased efficiency through automation, better use of data to reach the right audience and real-time analytics to quickly adjust campaigns. This leads to more relevant ads for the recipients.

What are the most common types of ad formats used in programmatic advertising?

A variety of ad formats are used in programmatic advertising, including display ads (banners), video ads, native ads, and mobile ads. Ads can also be interactive or with more advanced graphics, animation or video elements. The choice of format depends on the campaign's target group, design and purpose.

How do you measure the success of a programmatic advertising campaign?

The success of a programmatic ad campaign is measured by various key performance indicators (KPIs), such as conversion rate, click-through rate (CTR), impressions, cost per click (CPC) and cost per thousand impressions (CPM). Advanced metrics can also include engagement rate, quality of traffic generated, and ROI (Return on Investment). Analysis of this data helps to understand how effectively the campaign reaches and engages the desired target group and how well it meets the set business goals.

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