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541 brands found
The Sun-Gazette
News
Mineral King Publishing is the home of The Foothills Sun-Gazette newspaper in Exeter, California. Also publisher of Seasons, Holiday, Tulare County Football Preview, Central Valley Medical (CVM), the ...
The Ark
News
The Ark is an independent, locally owned subscription newspaper that covers the people and activities of the greater Tiburon Peninsula, which includes Tiburon, Belvedere and Strawberry. It has twice b...
Modoc County Record
News
The Modoc County Record is published every Thursday morning for the communities of Alturas, Cedarville, Fort Bidwell, Eagleville, Lake City, Canby, Likely, Adin, Davis Creek, Bieber, Lookout, New Pine...
Monterey County Weekly
News
As the largest circulation newspaper in one of the most spectacular counties in America, Monterey County Weekly has long been recognized for its thoughtful, provocative and engaging coverage of news, ...
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Washington Times
News
Since 1982, The Washington Times has furthered its founder's vision to provide a trusted counterweight to the media often identified as "mainstream." While presidents, prime ministers and other power ...
Sports Illustrated
News
Sports Illustrated’s journalism goes deeper than the scores, moderating the national sports conversation for over 65 years via trusted, authentic, agenda-free reporting and storytelling. In our magazi...
Delish
Food & Drink
Delish is the expert in creating fun food stories and enticing food lovers everywhere to join the party—and this is the dream team behind those sponsorships and extensions. Tap into our expertise and ...
Newsday
News
Newsday is an American daily newspaper that primarily serves Nassau and Suffolk counties on Long Island, although it is also sold throughout the New York metropolitan area. The slogan of the newspaper...
The Bellingham Herald
News
The Bellingham Herald is the most widely read newspaper and news website in Whatcom County, reaching more than 57,000 local readers through the Bellingham Herald and BellinghamHerald.com each day. Our...
The Olympian
News
The Olympian Covering the capital city, The Olympian has earned a reputation as a watchdog of state government, leading the effort to change state public disclosure laws to keep government meetings op...
Clear Channel Belgium
Advertising
Clear Channel is a competent and professional outdoor company that makes your brand visible in outdoor environments where consumers are. ...
Télé Pocket
Advertising
Télé Pocket is a group where several TV Channels are represented. Explore your advertising opportunities with Télé Pocket to expose your brand on TV....
L'Avenir
News
L'Avenir is your regional media group in Belgium! It publishes nine regional newspapers in French. ...
La Nouvelle Gazette
News
La Nouvelle Gazette is a digital platform for Charleroi. A part of Sudinfo. ...
La Capitale
News
La Capital is the news source for the French-speaking population in Brussels. ...
Cinenews
Television
Cinenews is the online portal for movies! Read all the news and reviews from the latest movies. ...
Spaargids
Price Comparison
Spaargids.be is the website to compare insurance and banking products. ...
Forbes
Business
Forbes brings this mindset to everything we do, the coverage we deliver and the communities we connect.Forbes’ key values are purpose, integrity, innovation, respect and being bold. Our employees, jus...
Los Angeles Times
News
The Los Angeles Times is the largest metropolitan daily newspaper in the country, with more than 40 million unique latimes.com visitors monthly, Sunday print readership of 1.6 million and a combined p...
Miami Herald
News
The Miami Herald is an American daily newspaper owned by the McClatchy Company and headquartered in Doral, Florida, a city in western Miami-Dade County and the Miami metropolitan area, several miles w...
What is programmatic advertising?
Programmatic advertising is automated technology used to buy and sell advertising space online. The technology is used to target ads to specific audiences, enabling advertisers to deliver the right message at the right time.
What is the difference between programmatic advertising and traditional digital advertising?
Traditional digital advertising often consists of a manual process, purchasing advertising space, which could be time-consuming. Programmatic advertising automates the buying process by using data and machine learning to buy advertising space in real time, optimizing advertising campaigns.
What are the benefits of programmatic advertising?
Programmatic advertising offers several benefits, such as improved targeting and personalization, increased efficiency through automation, better use of data to reach the right audience and real-time analytics to quickly adjust campaigns. This leads to more relevant ads for the recipients.
What are the most common types of ad formats used in programmatic advertising?
A variety of ad formats are used in programmatic advertising, including display ads (banners), video ads, native ads, and mobile ads. Ads can also be interactive or with more advanced graphics, animation or video elements. The choice of format depends on the campaign's target group, design and purpose.
How do you measure the success of a programmatic advertising campaign?
The success of a programmatic ad campaign is measured by various key performance indicators (KPIs), such as conversion rate, click-through rate (CTR), impressions, cost per click (CPC) and cost per thousand impressions (CPM). Advanced metrics can also include engagement rate, quality of traffic generated, and ROI (Return on Investment). Analysis of this data helps to understand how effectively the campaign reaches and engages the desired target group and how well it meets the set business goals.
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