Programmatic

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541 brands found

Newsday

News
Newsday is an American daily newspaper that primarily serves Nassau and Suffolk counties on Long Island, although it is also sold throughout the New York metropolitan area. The slogan of the newspaper...

Arizona Range News

News
Established in 1882, the Arizona Range News has served the Willcox community for 132 years and strives toward excellence in community journalism. The Arizona Range News, in its 132nd year, is a 2,650-...

Douglas Dispatch

News
Douglas, Arizona, located along the U.S.-Mexico border, saw the debut of its first two newspapers within a month of each other in early 1902. The weekly Douglas International (later titled the Daily I...

Eastern Arizona Courier

News
Eastern Arizona Courier formerly known as The Graham County Guardian is an award-winning community newspaper serving Safford, Arizona since 1899. The EAcourier publishes local news, sports, community,...
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Phoenix New Times AZ

News
Since its founding in 1970, Phoenix New Times has become a cultural force in the Valley of the Sun.Thanks to our early commitment to digital journalism, phoenixnewtimes.com attracts more than 1 millio...

Westword

News
Since its founding in 1977, Westword has carved out a place in the cultural firmament of the Mile High City.Thanks to our early commitment to digital journalism, westword.com attracts more than 1.5 mi...

Netavisen Bornholm.nu

News
Bornholm.nu er en familieejet lokalavis og udgives for at fremme et alsidigt udbud af nyheder og analyser af betydning for den offentlige debat i amtet.Avisens formål er derfor at give borgerne uvildi...

Sun Herald

News
Launched as a weekly newspaper in Biloxi in 1884, the Herald expanded to the new city of Gulfport in 1905 and, in 1934, became the afternoon Daily Herald. In 1968, the Saturday edition was moved from ...

Riverfront Times

News
The Riverfront Times was founded in 1977 as St. Louis's alternative newsweekly. Since then, we've cultivated an audited weekly circulation of 55,000. Because of the pass-along nature of the RFT, our w...

The Kansas City Star

News
The Kansas City Star and kansascity.com are among the most dominant news sources in the middle of the country. Known for journalism that resounds at a local, regional and national level, The Star prod...

Rio Rancho Observer

News
The Rio Rancho Observer is a locally owned and operated community newspaper, dedicated to serving the city of Rio Rancho and Southern Sandoval County through the highest professional business and jour...

Charlotte Observer

News
The Charlotte Observer has continued throughout its years of service to Charlotte and the surrounding communities, to accurately reflect the region and what matters to the local residents. The Observe...

The Herald-Sun

News
The Herald-Sun is an American, English language daily newspaper in Durham, North Carolina, published by the McClatchy Company.The Herald-Sun's geographic emphasis is on the western counties of the Res...

The News & Observer

News
The News & Observer is widely regarded as one of the nation's best regional newspapers and places a strong emphasis on investigative reporting and watchdog journalism. In 1996, the paper was awarded t...

The Review OH

News
The Review is a daily local newspaper based in East Liverpool, Ohio and serving the city of East Liverpool, southern Columbiana County, Ohio and northern Hancock County, West Virginia. The paper was f...

Ideal Home

Home & Garden
The home of great ideas for more than 100 years, Ideal Home is your one-stop-shop for all things home. We’re here to make the best home design accessible to everyone, and our unique formula of home de...

Morning Journal OH

News
The Morning Journal is the name of a Lisbon, Ohio, newspaper circulated in Columbiana County, Ohio, and environs.Located in Lisbon, Ohio, Morning Journal serves various communities through online and ...

Salem News

News
The Salem News (formerly the Salem Evening News) is an American daily newspaper serving southern Essex County, Massachusetts. Although the paper is named for the city of Salem, its offices are now in ...

Sun News

News
Sun Newspapers was formed as a chain of weekly newspapers serving Northeast Ohio. Prior to a major reorganization in 2013, the chain consisted of 11 weekly newspapers serving 49 different communities ...

Portland Business Journal

News
The Portland Business Journal, where you'll find the latest breaking business news, updated throughout the day, this week's top stories from the Portland Business Journal, and other popular features f...

What is programmatic advertising?

Programmatic advertising is automated technology used to buy and sell advertising space online. The technology is used to target ads to specific audiences, enabling advertisers to deliver the right message at the right time.

What is the difference between programmatic advertising and traditional digital advertising?

Traditional digital advertising often consists of a manual process, purchasing advertising space, which could be time-consuming. Programmatic advertising automates the buying process by using data and machine learning to buy advertising space in real time, optimizing advertising campaigns.

What are the benefits of programmatic advertising?

Programmatic advertising offers several benefits, such as improved targeting and personalization, increased efficiency through automation, better use of data to reach the right audience and real-time analytics to quickly adjust campaigns. This leads to more relevant ads for the recipients.

What are the most common types of ad formats used in programmatic advertising?

A variety of ad formats are used in programmatic advertising, including display ads (banners), video ads, native ads, and mobile ads. Ads can also be interactive or with more advanced graphics, animation or video elements. The choice of format depends on the campaign's target group, design and purpose.

How do you measure the success of a programmatic advertising campaign?

The success of a programmatic ad campaign is measured by various key performance indicators (KPIs), such as conversion rate, click-through rate (CTR), impressions, cost per click (CPC) and cost per thousand impressions (CPM). Advanced metrics can also include engagement rate, quality of traffic generated, and ROI (Return on Investment). Analysis of this data helps to understand how effectively the campaign reaches and engages the desired target group and how well it meets the set business goals.

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