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Klack
Television · Klack ist eine Website, die Ihnen einen Überblick über das TV-Programm der Woche gibt....
Berliner Woche
News · Die Berliner Woche ist die Lokalzeitung, deren Inhalte online und gedruckt gelesen werden können. Veröffentlicht auch Nachrichten über das S...
Mediengruppe Klambt
Advertising · Die Mediengruppe Klambt ist eine deutsche Vertriebsgesellschaft. Zu ihren Partnern zählen einige der größten deutschen Online- und Printmedi...
Kurier
News · Der Kurier ist eine kostenlose deutsche Gemeinschaftszeitung. Da es in ganzen Städten verteilt ist, ist es einfach, eine breite Zielgruppe z...
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inSüdthüringen
Advertising · inSüdthüringen ist ein regionales Nachrichtenportal, das über Neuigkeiten und Veranstaltungen im südlichen Teil des deutschen Bundeslandes T...
Jolie
Women's Health · Jolie ist eine Online-Plattform für junge Frauen. Der Inhalt konzentriert sich auf die Stärkung und den Aufbau von Selbstbewusstsein und sch...
De Heraut
Regional News · De Heraut is een krant voor mensen in Berkel en Rodenrijs, Bergschenhoek, Bleiswijk en Kruisweg....
Erhverv+
Finance · Erhverv+ læsere interesserer sig for erhvervslivet og industrien på lokalt og regionalt plan. Erhverv+ udgives som magasin på Fyn, Nordsjæll...
19hul.dk
Golf · 19hul.dk vi er en hjemmeside, der brænder for golf. Et af Danmarks største golfmedier....
GulogGratis.dk
Marketplaces · GulogGratis.dk er en af Danmarks største og mest populære hjemmesider til køb og salg. ...
Livesport
Sports · Livesport har en stærkt sportsinteresseret målgruppe, hvor 97 % af de besøgende består af mænd....
JCDecaux BeLux
Advertising · JCDecaux is a global outdoor company that specializes in advertising that is seen in outdoor environments by many consumers....
Télé Pocket
Advertising · Télé Pocket is a group where several TV Channels are represented. Explore your advertising opportunities with Télé Pocket to expose your bra...
L'Avenir
News · L'Avenir is your regional media group in Belgium! It publishes nine regional newspapers in French. ...
La Nouvelle Gazette
News · La Nouvelle Gazette is a digital platform for Charleroi. A part of Sudinfo. ...
La Capitale
News · La Capital is the news source for the French-speaking population in Brussels. ...
Cinenews
Television · Cinenews is the online portal for movies! Read all the news and reviews from the latest movies. ...
Spaargids
Price Comparison · Spaargids.be is the website to compare insurance and banking products. ...
Forbes
Business · Forbes brings this mindset to everything we do, the coverage we deliver and the communities we connect.Forbes’ key values are purpose, integ...
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What is programmatic advertising?
Programmatic advertising is automated technology used to buy and sell advertising space online. The technology is used to target ads to specific audiences, enabling advertisers to deliver the right message at the right time.
What is the difference between programmatic advertising and traditional digital advertising?
Traditional digital advertising often consists of a manual process, purchasing advertising space, which could be time-consuming. Programmatic advertising automates the buying process by using data and machine learning to buy advertising space in real time, optimizing advertising campaigns.
What are the benefits of programmatic advertising?
Programmatic advertising offers several benefits, such as improved targeting and personalization, increased efficiency through automation, better use of data to reach the right audience and real-time analytics to quickly adjust campaigns. This leads to more relevant ads for the recipients.
What are the most common types of ad formats used in programmatic advertising?
A variety of ad formats are used in programmatic advertising, including display ads (banners), video ads, native ads, and mobile ads. Ads can also be interactive or with more advanced graphics, animation or video elements. The choice of format depends on the campaign's target group, design and purpose.
How do you measure the success of a programmatic advertising campaign?
The success of a programmatic ad campaign is measured by various key performance indicators (KPIs), such as conversion rate, click-through rate (CTR), impressions, cost per click (CPC) and cost per thousand impressions (CPM). Advanced metrics can also include engagement rate, quality of traffic generated, and ROI (Return on Investment). Analysis of this data helps to understand how effectively the campaign reaches and engages the desired target group and how well it meets the set business goals.
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