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543 brands found
Douglas Dispatch
News
Douglas, Arizona, located along the U.S.-Mexico border, saw the debut of its first two newspapers within a month of each other in early 1902. The weekly Douglas International (later titled the Daily I...
Eastern Arizona Courier
News
Eastern Arizona Courier formerly known as The Graham County Guardian is an award-winning community newspaper serving Safford, Arizona since 1899. The EAcourier publishes local news, sports, community,...
Phoenix New Times AZ
News
Since its founding in 1970, Phoenix New Times has become a cultural force in the Valley of the Sun.Thanks to our early commitment to digital journalism, phoenixnewtimes.com attracts more than 1 millio...
elbil24
Electric Cars
Elbil24 är en ledende nettavis om elbiler som tilbyr ulike typer kreative annonseformater....
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Spotify Norge
Advertising
Spotify er verdens største musikkstrømmetjeneste. Annonser på Spotify for å nå folk mens de hører på musikk og podcaster....
Lyd & Bilde
Tech
Lyd & Bilde er en plattform som tester lyd- og videoteknologi for teknologiinteresserte....
Muropaketti
Gaming
Lue pelistä, pelaamisesta ja elektroniikkatesteistä osoitteessa Muropaketti. Osa Otavamedia....
Handelsblatt
Financial News
Erhalten Sie die neuesten Finanznachrichten mit dem hochwertigen Journalismus des Handelsblatts....
Nordbayern
News
Nordbayern.de ist die Online-Plattform, die regionale und lokale Nachrichten an einem Ort vereint....
IDOWA
News
IDOWA ist eine Online-Plattform, die Nachrichten der Mediengruppe Straubinger Tagblatt / Landshuter Zeitung sammelt....
t-online
News
t-online ist ein Nachrichtenmedium, das Nachrichten für die gesamte deutsche Bevölkerung liefert....
DutchNews.nl
Advertising
DutchNews.nl heeft maandelijks meer dan 700.000 lezers in alle formaten. Adverteer bij DutchNews als u een breed publiek in Nederland wilt bereiken....
Westdeutsche Zeitung
News
Die Westdeutsche Zeitung leistet einen informativen und hochwertigen Lokaljournalismus....
Rhein-Neckar-Zeitung
News
Die Rhein-Neckar-Zeitung ist eine deutsche Tageszeitung mit regionalem Schwerpunkt....
Kieskeurig.nl
Price Comparison
Kieskeurig.nl helpt u prijzen te vergelijken en een aankoop te doen met de beste prijs....
Österreich
News
Österreich ist eine Tageszeitung. Das Magazin ist auch online auf österreich.at erhältlich....
Motor.at
Automotive
Motot.at ist ein Online-Portal für Auto- und Motorenliebhaber. Teil von KURIER....
freizeit
Health
Freizeit ist ein österreichisches Lifestyle-Magazin, das über Reisen, Mode und Beauty schreibt...
futurezone.at
Advertising
Futurzone ist eine digitale Nachrichtenplattform, die über die neuesten Nachrichten in der Technologie berichtet....
What is programmatic advertising?
Programmatic advertising is automated technology used to buy and sell advertising space online. The technology is used to target ads to specific audiences, enabling advertisers to deliver the right message at the right time.
What is the difference between programmatic advertising and traditional digital advertising?
Traditional digital advertising often consists of a manual process, purchasing advertising space, which could be time-consuming. Programmatic advertising automates the buying process by using data and machine learning to buy advertising space in real time, optimizing advertising campaigns.
What are the benefits of programmatic advertising?
Programmatic advertising offers several benefits, such as improved targeting and personalization, increased efficiency through automation, better use of data to reach the right audience and real-time analytics to quickly adjust campaigns. This leads to more relevant ads for the recipients.
What are the most common types of ad formats used in programmatic advertising?
A variety of ad formats are used in programmatic advertising, including display ads (banners), video ads, native ads, and mobile ads. Ads can also be interactive or with more advanced graphics, animation or video elements. The choice of format depends on the campaign's target group, design and purpose.
How do you measure the success of a programmatic advertising campaign?
The success of a programmatic ad campaign is measured by various key performance indicators (KPIs), such as conversion rate, click-through rate (CTR), impressions, cost per click (CPC) and cost per thousand impressions (CPM). Advanced metrics can also include engagement rate, quality of traffic generated, and ROI (Return on Investment). Analysis of this data helps to understand how effectively the campaign reaches and engages the desired target group and how well it meets the set business goals.
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