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541 brands found
CHIP
Tech
Chip ist eine Plattform, deren Inhalt sich auf das Überprüfen und Testen konzentriert, um Verbraucher zu informieren. Informieren Sie sich über die neuesten Produkte in Kategorien wie Technik, digital...
Auto Zeitung
Automotive
Die auto zeitung ist das perfekte Magazin für Autointeressierte. Hier können Sie sich über die neuesten Modelle, Tests und Neuigkeiten von Experten informieren....
Astrowoche
Astrology
Die Astrowoche ist Europas größtes Horoskopmagazin. Neben ausführlichen Horoskopen und astrologischen Interpretationen können Sie an Inhalten rund um Gesundheit, Tipps und Wohlbefinden teilnehmen....
Klack
Television
Klack ist eine Website, die Ihnen einen Überblick über das TV-Programm der Woche gibt....
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Berliner Woche
News
Die Berliner Woche ist die Lokalzeitung, deren Inhalte online und gedruckt gelesen werden können. Veröffentlicht auch Nachrichten über das Spandauer Volksblatt....
Mediengruppe Klambt
Advertising
Die Mediengruppe Klambt ist eine deutsche Vertriebsgesellschaft. Zu ihren Partnern zählen einige der größten deutschen Online- und Printmedien....
Kurier
News
Der Kurier ist eine kostenlose deutsche Gemeinschaftszeitung. Da es in ganzen Städten verteilt ist, ist es einfach, eine breite Zielgruppe zu erreichen....
inSüdthüringen
Advertising
inSüdthüringen ist ein regionales Nachrichtenportal, das über Neuigkeiten und Veranstaltungen im südlichen Teil des deutschen Bundeslandes Thüringen berichtet. Es bietet lokale Nachrichten, Sport-, We...
Jolie
Women's Health
Jolie ist eine Online-Plattform für junge Frauen. Der Inhalt konzentriert sich auf die Stärkung und den Aufbau von Selbstbewusstsein und schreibt über Themen rund um Schönheit, Mode und Beratung....
De Heraut
Regional News
De Heraut is een krant voor mensen in Berkel en Rodenrijs, Bergschenhoek, Bleiswijk en Kruisweg....
The News Tribune
News
Many of The News Tribune's recently hired journalists say they have never before worked in a market where the newspaper was as highly regarded as The News Tribune. Why? It has been a community newspap...
Tri-City Herald
News
The Tri-City Herald is a daily newspaper based in Kennewick, Washington, United States. Owned by The McClatchy Company, the newspaper serves southeastern Washington state, including the three cities o...
The Sacramento Bee
News
Founded in 1857, The Sacramento Bee is the flagship newspaper of McClatchy. As the region’s leading media company, The Sacramento Bee’s print, online, mobile, and direct mail products reach 98% of the...
The Fresno Bee
News
he Fresno Bee is the primary news source for the central San Joaquin Valley, covering a six-county area. The fast-growing San Joaquin Valley, anchored by Fresno as its largest city, is the #1 agricult...
The Modesto Bee
News
The Modesto Bee is the premier source of news and information serving its primary market of Stanislaus County and the surrounding region, which includes southern San Joaquin County, Merced County, Tuo...
The Tribune
News
San Luis Obispo County is located on California's Central Coast, approximately halfway between Los Angeles and San Francisco. The Tribune is dedicated to providing the most up-to-date and comprehensiv...
Merced Sun-Star
News
Merced is the county seat of Merced County, which is located in the heart of California’s fertile San Joaquin Valley. Merced is home to the University of California’s 10th and newest campus, which ope...
The Mendocino Voice
News
The Mendocino Voice is an online news service based and operating in Mendocino County. We cover all aspects of Mendocino life and happenings in a way that's fast and accountable to the people. Since s...
The Daily Californian
News
The Daily Californian is an independent, student-run newspaper serving the UC Berkeley campus and the Berkeley, CA community. It publishes Monday, Tuesday, Thursday and Friday during the academic year...
Daily Trojan
News
The Daily Trojan is the student newspaper of the University of Southern California. It is a forum for student expression and is written, edited and managed by university students. The first edition of...
What is programmatic advertising?
Programmatic advertising is automated technology used to buy and sell advertising space online. The technology is used to target ads to specific audiences, enabling advertisers to deliver the right message at the right time.
What is the difference between programmatic advertising and traditional digital advertising?
Traditional digital advertising often consists of a manual process, purchasing advertising space, which could be time-consuming. Programmatic advertising automates the buying process by using data and machine learning to buy advertising space in real time, optimizing advertising campaigns.
What are the benefits of programmatic advertising?
Programmatic advertising offers several benefits, such as improved targeting and personalization, increased efficiency through automation, better use of data to reach the right audience and real-time analytics to quickly adjust campaigns. This leads to more relevant ads for the recipients.
What are the most common types of ad formats used in programmatic advertising?
A variety of ad formats are used in programmatic advertising, including display ads (banners), video ads, native ads, and mobile ads. Ads can also be interactive or with more advanced graphics, animation or video elements. The choice of format depends on the campaign's target group, design and purpose.
How do you measure the success of a programmatic advertising campaign?
The success of a programmatic ad campaign is measured by various key performance indicators (KPIs), such as conversion rate, click-through rate (CTR), impressions, cost per click (CPC) and cost per thousand impressions (CPM). Advanced metrics can also include engagement rate, quality of traffic generated, and ROI (Return on Investment). Analysis of this data helps to understand how effectively the campaign reaches and engages the desired target group and how well it meets the set business goals.
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