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535 brands found
Charlotte Observer
News · The Charlotte Observer has continued throughout its years of service to Charlotte and the surrounding communities, to accurately reflect the...
Cubby
Advertising · Cubby is the ultimate resource for families at home. Every day we bring you real homes from real families, designed for living together. We ...
The Blade
News · The present owners of The Blade, the Block family, bought the newspaper from the Locke family in 1926. In the same year, the present Blade b...
Argus Observer
News · The Argus Observer is the daily newspaper of Ontario, Oregon, United States.The newspaper was established on January 6, 1897, and went throu...
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Lexington Herald-Leader
News · The Lexington Herald traces its roots to 1870 and the Lexington Leader to 1888. Leader owner John G. Stoll bought the Herald in 1937; Knight...
Clear Channel Belgium
Advertising · Clear Channel is a competent and professional outdoor company that makes your brand visible in outdoor environments where consumers are. ...
Jobat
Business · Jobat is a portal for employers and recruiters. Advertise your vacancies and reach a relevant target audience. ...
Azerion Sweden
Advertising · Azerion är en snabbt växande underhållnings- och medieplattform. Som ett innehållsdrivet teknik- och dataföretag hjälper Azerion konsumenter...
Nerom Annonsförsäljning
Advertising · Nerom är säljbolaget som hjälper annonsörer att hitta rätt kanaler och samarbetspartners, bl.a med några av Sveriges starkaste varumärken oc...
The Next Web (TNW)
Tech · TNW (The Next Web) is a publisher and annual series of conferences focused on technology and start-ups in Europe. It's one of the largest te...
elbil24
Electric Cars · Elbil24 är en ledende nettavis om elbiler som tilbyr ulike typer kreative annonseformater....
IDG.se
Computer Software & Applications · IDG.se är Sveriges och Nordens största nyhetssajt inom it. Men även så mycket mer än bara nyheter. Hos oss hittar besökarna fördjupad inform...
TechWorld
Computer Software & Applications · Teknisk, praktisk och konkret. TechWorld är forumet som svenska it-proffs inte har råd att missa. Genom webb, nyhetsbrev och event når vi ut...
IDG Jobb
Computer Software & Applications · Teknisk, praktisk och konkret. TechWorld är forumet som svenska it-proffs inte har råd att missa. Genom webb, nyhetsbrev och event når vi ut...
E24.no
News · E24 er Norges største digitale økonomi- og næringslivsavis. Hver uke leser over en million økonomiinteresserte nordmenn oss på desktop, mobi...
Stavanger Aftenblad
Regional News · Stavanger Aftenblad er en del av Schibsted Norge, og er regionens ledende avis med tanke på rekkevidde og omfang. For deg som annonsør betyr...
Macworld
Computer Software & Applications · MacWorld riktar sig till alla som vill lära sig mer om hur de ska använda sina Appleprodukter, få tips om nya produkter och skaffa tillbehör...
CIO
Computer Software & Applications · CIO är en produktlinje som finns inom IDG i 72 länder. Sedan 2002 så stöttar CIO Sweden CIO:s, CEO:s, CDO:s, och andra befattningar som är i...
GulogGratis.dk
Marketplaces · GulogGratis.dk er en af Danmarks største og mest populære hjemmesider til køb og salg. ...
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What is programmatic advertising?
Programmatic advertising is automated technology used to buy and sell advertising space online. The technology is used to target ads to specific audiences, enabling advertisers to deliver the right message at the right time.
What is the difference between programmatic advertising and traditional digital advertising?
Traditional digital advertising often consists of a manual process, purchasing advertising space, which could be time-consuming. Programmatic advertising automates the buying process by using data and machine learning to buy advertising space in real time, optimizing advertising campaigns.
What are the benefits of programmatic advertising?
Programmatic advertising offers several benefits, such as improved targeting and personalization, increased efficiency through automation, better use of data to reach the right audience and real-time analytics to quickly adjust campaigns. This leads to more relevant ads for the recipients.
What are the most common types of ad formats used in programmatic advertising?
A variety of ad formats are used in programmatic advertising, including display ads (banners), video ads, native ads, and mobile ads. Ads can also be interactive or with more advanced graphics, animation or video elements. The choice of format depends on the campaign's target group, design and purpose.
How do you measure the success of a programmatic advertising campaign?
The success of a programmatic ad campaign is measured by various key performance indicators (KPIs), such as conversion rate, click-through rate (CTR), impressions, cost per click (CPC) and cost per thousand impressions (CPM). Advanced metrics can also include engagement rate, quality of traffic generated, and ROI (Return on Investment). Analysis of this data helps to understand how effectively the campaign reaches and engages the desired target group and how well it meets the set business goals.
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