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As the second-largest metropolitan area in Illinois, the Belleville area is a bustling, diverse region just outside St. Louis, Mo. The News-Democrat, a leading news media publisher in Southwestern Ill...
The Chicago Defender is a multi-media content provider of news, information and events that cover the interests of the urban African American community with culturally relevant content not regularly s...
The South China Morning Post, with its Sunday edition, the Sunday Morning Post, is a Hong Kong-based English-language newspaper owned by Alibaba Group. Founded in 1903 by Tse Tsan-tai and Alfred Cunni...
The Citizens' Voice is Luzerne County's best-selling and most-read newspaper, offering print and digital news coverage of the Wyoming Valley and surrounding towns. Founded in Wilkes-Barre in 1978, The...
The Ark is an independent, locally owned subscription newspaper that covers the people and activities of the greater Tiburon Peninsula, which includes Tiburon, Belvedere and Strawberry. It has twice b...
Since 1982, The Washington Times has furthered its founder's vision to provide a trusted counterweight to the media often identified as "mainstream." While presidents, prime ministers and other power ...
Established in 1882, the Arizona Range News has served the Willcox community for 132 years and strives toward excellence in community journalism. The Arizona Range News, in its 132nd year, is a 2,650-...
Psykologisk.no tar mål av seg å være psykologiens dagsavis. Avisen skal være nyhetsledende i Norge på psykologi, og bidra til økt psykologisk innsikt.Vi skal dyrke nysgjerrigheten om mennesket og psyk...
Verywell is a health and wellness website that provides information and advice on various health topics. The website covers a wide range of topics such as fitness, nutrition, mental health, and disea...
Health (formerly In Health) was an American magazine focused on women's health and owned by Dotdash Meredith. The magazine's topics range from improper diet to dealing with life issues such as weak re...
Allrecipes connects home cooks with their greatest sources of inspiration — other home cooks. We're the world's leading digital food brand, and that inspires us to do everything possible to keep our ...
Meredith Corporation was an American media conglomerate based in Des Moines, Iowa, that owned magazines, television stations, websites, and radio stations. Its publications had a readership of more th...
Martha Stewart Living is a magazine and former television program featuring entertaining and lifestyle expert Martha Stewart. Both the magazine and the television program focus on lifestyle content an...
American Patchwork & Quilting is a magazine that focuses on the art and craft of quilting. The magazine is published by Better Homes & Gardens, a media brand that provides information and inspiration ...
Successful Farming began in 1902 as a publication built on service journalism to help American farmers. Today, our brand includes an award-winning magazine reaching 393,000 farmers and ranchers. We fo...
InStyle was an American monthly women's fashion magazine founded in 1994. It was published in the United States by Dotdash Meredith. In February 2022, it was announced that InStyle would cease print ...
TripSavvy is a travel media brand that provides travel advice, inspiration, and information to help travelers plan their trips. The brand operates a popular website, TripSavvy.com, which offers compre...
SWE Curling - hela Sveriges curling-app!Nå Sveriges curlare och alla följare direkt i handen! SWE CURLING samlar Svenska Curlingförbundets tävlingar, mästerskap och allt om svensk curling i en och sam...
Rana No er en del av Nu Publishing og Amedia. Amedia er den største utgiveren av lokale medier i Norge, med aviser som leses av over 2,2 millioner mennesker hver eneste dag. Ingen kjenner Norge bedr...
Amedia Salg og Marked hjelper bedrifter med annonsering og markedsføring. Amedia er den største utgiveren av lokale medier i Norge, med aviser som leses av over 2,2 millioner mennesker hver eneste dag...
Programmatic advertising is automated technology used to buy and sell advertising space online. The technology is used to target ads to specific audiences, enabling advertisers to deliver the right message at the right time.
Traditional digital advertising often consists of a manual process, purchasing advertising space, which could be time-consuming. Programmatic advertising automates the buying process by using data and machine learning to buy advertising space in real time, optimizing advertising campaigns.
Programmatic advertising offers several benefits, such as improved targeting and personalization, increased efficiency through automation, better use of data to reach the right audience and real-time analytics to quickly adjust campaigns. This leads to more relevant ads for the recipients.
A variety of ad formats are used in programmatic advertising, including display ads (banners), video ads, native ads, and mobile ads. Ads can also be interactive or with more advanced graphics, animation or video elements. The choice of format depends on the campaign's target group, design and purpose.
The success of a programmatic ad campaign is measured by various key performance indicators (KPIs), such as conversion rate, click-through rate (CTR), impressions, cost per click (CPC) and cost per thousand impressions (CPM). Advanced metrics can also include engagement rate, quality of traffic generated, and ROI (Return on Investment). Analysis of this data helps to understand how effectively the campaign reaches and engages the desired target group and how well it meets the set business goals.
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