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529 brands found
Food & Wine
Food & Drink · Food & Wine celebrates the global epicurean experience with authoritative content across our magazine, website, social platforms, premium e...
The Spruce
Home & Garden · The Spruce is a website that provides information, advice, and inspiration on home improvement, decorating, and lifestyle topics. It covers ...
American Patchwork & Quilting
Home & Garden · American Patchwork & Quilting is a magazine that focuses on the art and craft of quilting. The magazine is published by Better Homes & Garde...
InStyle
Style & Fashion · InStyle was an American monthly women's fashion magazine founded in 1994. It was published in the United States by Dotdash Meredith. In Feb...
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Kijiji
Classifieds · Kijiji is like an online village, connecting you with your neighbours and offering a free, easy and fun way to buy and sell items online, a...
Psykologisk.no
News · Psykologisk.no tar mål av seg å være psykologiens dagsavis. Avisen skal være nyhetsledende i Norge på psykologi, og bidra til økt psykologis...
Macworld
Computer Software & Applications · MacWorld riktar sig till alla som vill lära sig mer om hur de ska använda sina Appleprodukter, få tips om nya produkter och skaffa tillbehör...
CIO
Computer Software & Applications · CIO är en produktlinje som finns inom IDG i 72 länder. Sedan 2002 så stöttar CIO Sweden CIO:s, CEO:s, CDO:s, och andra befattningar som är i...
IDG.se
Computer Software & Applications · IDG.se är Sveriges och Nordens största nyhetssajt inom it. Men även så mycket mer än bara nyheter. Hos oss hittar besökarna fördjupad inform...
TechWorld
Computer Software & Applications · Teknisk, praktisk och konkret. TechWorld är forumet som svenska it-proffs inte har råd att missa. Genom webb, nyhetsbrev och event når vi ut...
IDG Jobb
Computer Software & Applications · Teknisk, praktisk och konkret. TechWorld är forumet som svenska it-proffs inte har råd att missa. Genom webb, nyhetsbrev och event når vi ut...
Byggahus.se
Advertising · Byggahus är portalen för personer som är intresserade av verktyg, el. bilar, ekonomi och boende. Annonsera för att nå konsumenter som är int...
The Next Web (TNW)
Tech · TNW (The Next Web) is a publisher and annual series of conferences focused on technology and start-ups in Europe. It's one of the largest te...
Børsen Norge
Financial News · Børsen er en nyhetskanal for annonsører som ønsker å nå målgrupper med interesse for politikk og finans....
elbil24
Electric Cars · Elbil24 är en ledende nettavis om elbiler som tilbyr ulike typer kreative annonseformater....
Spotify Norge
Advertising · Spotify er verdens største musikkstrømmetjeneste. Annonser på Spotify for å nå folk mens de hører på musikk og podcaster....
Lyd & Bilde
Tech · Lyd & Bilde er en plattform som tester lyd- og videoteknologi for teknologiinteresserte....
GulogGratis.dk
Marketplaces · GulogGratis.dk er en af Danmarks største og mest populære hjemmesider til køb og salg. ...
Livesport
Sports · Livesport har en stærkt sportsinteresseret målgruppe, hvor 97 % af de besøgende består af mænd....
Erhverv+
Finance · Erhverv+ læsere interesserer sig for erhvervslivet og industrien på lokalt og regionalt plan. Erhverv+ udgives som magasin på Fyn, Nordsjæll...
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What is programmatic advertising?
Programmatic advertising is automated technology used to buy and sell advertising space online. The technology is used to target ads to specific audiences, enabling advertisers to deliver the right message at the right time.
What is the difference between programmatic advertising and traditional digital advertising?
Traditional digital advertising often consists of a manual process, purchasing advertising space, which could be time-consuming. Programmatic advertising automates the buying process by using data and machine learning to buy advertising space in real time, optimizing advertising campaigns.
What are the benefits of programmatic advertising?
Programmatic advertising offers several benefits, such as improved targeting and personalization, increased efficiency through automation, better use of data to reach the right audience and real-time analytics to quickly adjust campaigns. This leads to more relevant ads for the recipients.
What are the most common types of ad formats used in programmatic advertising?
A variety of ad formats are used in programmatic advertising, including display ads (banners), video ads, native ads, and mobile ads. Ads can also be interactive or with more advanced graphics, animation or video elements. The choice of format depends on the campaign's target group, design and purpose.
How do you measure the success of a programmatic advertising campaign?
The success of a programmatic ad campaign is measured by various key performance indicators (KPIs), such as conversion rate, click-through rate (CTR), impressions, cost per click (CPC) and cost per thousand impressions (CPM). Advanced metrics can also include engagement rate, quality of traffic generated, and ROI (Return on Investment). Analysis of this data helps to understand how effectively the campaign reaches and engages the desired target group and how well it meets the set business goals.
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