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529 brands found
Forbes
Business · Forbes brings this mindset to everything we do, the coverage we deliver and the communities we connect.Forbes’ key values are purpose, integ...
Nerom Annonsförsäljning
Advertising · Nerom är säljbolaget som hjälper annonsörer att hitta rätt kanaler och samarbetspartners, bl.a med några av Sveriges starkaste varumärken oc...
TechCrunch
News · TechCrunch, founded on June 11, 2005, is a news website dedicated to the tech scene. We provide breaking technology news, opinions, and anal...
Österreich
News · Österreich ist eine Tageszeitung. Das Magazin ist auch online auf österreich.at erhältlich....
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When We Were Kings
Soccer · Erik Niva och Håkan Andreasson berättar om fotbollsklubbar och säsonger som på ett eller annat sätt satt avtryck i historien - ikoniska mils...
iNPUT
Tech · I iNPUT kan du læse om de seneste nyheder inden for emner som teknologi, forbrugerelektronik og elbiler....
Aftenposten
News · Mediehuset Aftenposten er en del av Media Norge ASA. Schibsted Media Group eier dette konsernet, hvor også Stavanger Aftenblad, Fædrelandsve...
Monterey County Weekly
News · As the largest circulation newspaper in one of the most spectacular counties in America, Monterey County Weekly has long been recognized for...
El Nuevo Herald
News · El Nuevo Herald is the largest Spanish-language Sunday newspaper, and the second largest Monday through Saturday. El Nuevo Herald has an ext...
Lexington Herald-Leader
News · The Lexington Herald traces its roots to 1870 and the Lexington Leader to 1888. Leader owner John G. Stoll bought the Herald in 1937; Knight...
Star Tribune
News · The Star Tribune is the largest newspaper in Minnesota. It originated as the Minneapolis Tribune in 1867 and the competing Minneapolis Daily...
Charlotte Observer
News · The Charlotte Observer has continued throughout its years of service to Charlotte and the surrounding communities, to accurately reflect the...
Cubby
Advertising · Cubby is the ultimate resource for families at home. Every day we bring you real homes from real families, designed for living together. We ...
Family Handyman
Home & Garden · Family Handyman's position as the No. 1 resource for existing and aspiring DIYers and homeowners is undisputed. With videos, articles, how-t...
The Blade
News · The present owners of The Blade, the Block family, bought the newspaper from the Locke family in 1926. In the same year, the present Blade b...
Argus Observer
News · The Argus Observer is the daily newspaper of Ontario, Oregon, United States.The newspaper was established on January 6, 1897, and went throu...
San Antonio Current
News · The San Antonio Current is a free weekly alternative newspaper in San Antonio, Texas. The Current focuses on investigative journalism, polit...
Psykologisk.no
News · Psykologisk.no tar mål av seg å være psykologiens dagsavis. Avisen skal være nyhetsledende i Norge på psykologi, og bidra til økt psykologis...
Allrecipes
Food & Drink · Allrecipes connects home cooks with their greatest sources of inspiration — other home cooks. We're the world's leading digital food brand,...
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What is programmatic advertising?
Programmatic advertising is automated technology used to buy and sell advertising space online. The technology is used to target ads to specific audiences, enabling advertisers to deliver the right message at the right time.
What is the difference between programmatic advertising and traditional digital advertising?
Traditional digital advertising often consists of a manual process, purchasing advertising space, which could be time-consuming. Programmatic advertising automates the buying process by using data and machine learning to buy advertising space in real time, optimizing advertising campaigns.
What are the benefits of programmatic advertising?
Programmatic advertising offers several benefits, such as improved targeting and personalization, increased efficiency through automation, better use of data to reach the right audience and real-time analytics to quickly adjust campaigns. This leads to more relevant ads for the recipients.
What are the most common types of ad formats used in programmatic advertising?
A variety of ad formats are used in programmatic advertising, including display ads (banners), video ads, native ads, and mobile ads. Ads can also be interactive or with more advanced graphics, animation or video elements. The choice of format depends on the campaign's target group, design and purpose.
How do you measure the success of a programmatic advertising campaign?
The success of a programmatic ad campaign is measured by various key performance indicators (KPIs), such as conversion rate, click-through rate (CTR), impressions, cost per click (CPC) and cost per thousand impressions (CPM). Advanced metrics can also include engagement rate, quality of traffic generated, and ROI (Return on Investment). Analysis of this data helps to understand how effectively the campaign reaches and engages the desired target group and how well it meets the set business goals.
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