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549 brands found
Stavanger Aftenblad
Regional News · Stavanger Aftenblad
Stavanger Aftenblad er en del av Schibsted Norge, og er regionens ledende avis med tanke på rekkevidde og omfang. For deg som annonsør betyr det at du kan sette regionale budskap i en kontekst av kval...
Computer Sweden
Computer Software & Applications · Computer Sweden
Vi hjälper våra läsare att förstå och använda informationsteknikens förändrade kraft för att skapa bättre affärer. Oavsett vilka CS kanaler du väljer för dina kommunikationsbehov - sajt, mobilt eller ...
70%
Men
30%
Women
30-55 years
PC för Alla
Computer Software & Applications · PC för Alla
Med över 143 000 ivriga teknikköpare av papperstidningen och över 130 000 engagerade besökare i veckan på sajten tar vi ett helhetsgrepp om det digitala hemmet och hjälper därmed svenska folket att gö...
85%
Men
15%
Women
40-65 years
Aftenposten
News · Aftenposten
Mediehuset Aftenposten er en del av Media Norge ASA. Schibsted Media Group eier dette konsernet, hvor også Stavanger Aftenblad, Fædrelandsvennen, Bergens Tidende og rubrikktjenesten Finn.no inngår. Ho...
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Tori.fi
Media · About Tori.fi
Tori.fi on Suomen johtava C2C-kauppapaikka ja tehokkain väline tavoittaa suomalainen digikuluttaja ostoaikeissa. Torissa viihtyy ja käy kauppaa joka kuukausi kolme miljoonaa suomalaista. Jokainen Tori...
Byggahus.se
Advertising
Byggahus är portalen för personer som är intresserade av verktyg, el. bilar, ekonomi och boende. Annonsera för att nå konsumenter som är intresserade av att bygga nytt eller renovera. ...
GulogGratis.dk
Marketplaces
GulogGratis.dk er en af Danmarks største og mest populære hjemmesider til køb og salg. ...
Handelsblatt
Financial News
Erhalten Sie die neuesten Finanznachrichten mit dem hochwertigen Journalismus des Handelsblatts....
WOOD
Home & Garden
Wood Magazine is a publication that focuses on the art and craft of woodworking. The magazine is aimed at woodworkers of all skill levels, from beginners to experts, and provides information, inspirat...
IDG.se
Computer Software & Applications · IDG.se
IDG.se är Sveriges och Nordens största nyhetssajt inom it. Men även så mycket mer än bara nyheter. Hos oss hittar besökarna fördjupad information inför sin it-investering. IDG.se är en viktig del i be...
50%
Men
50%
Women
24-50 years
Branchenindex
Business
Der Branchenindex sammelt Unternehmen und berät Sie entsprechend der gewählten Kategorie in Ostbelgien....
House Beautiful UK
Home & Garden
House Beautiful is an interior decorating magazine that focuses on decorating and the domestic arts. First published in 1896, it is currently published by the Hearst Corporation, who began publishing...
Magnolia
Home & Garden
"Magnolia" is the name of a lifestyle magazine that focuses on home design, decorating, and gardening. The magazine is published by the Magnolia Network, a media and lifestyle company founded by Chip ...
Entertainment Weekly
Entertainment
Entertainment Weekly (sometimes abbreviated as EW) is an American digital-only entertainment magazine based in New York City, published by Dotdash Meredith, that covers film, television, music, Broadw...
Azerion Sweden
Advertising · Om Azerion Sweden
Azerion är en snabbt växande underhållnings- och medieplattform. Som ett innehållsdrivet teknik- och dataföretag hjälper Azerion konsumenter, digitala publicister, annonsörer och spelskapare över hela...
44%
Men
56%
Women
26-65 years
E24.no
News · E24.no
E24 er Norges største digitale økonomi- og næringslivsavis. Hver uke leser over en million økonomiinteresserte nordmenn oss på desktop, mobil og tablet – døgnet rundt. Våre kjerneområder er børs og fi...
VG
News · VG
Mediehuset VG leverer nyheter, underholdning og nyttestoff gjennom papiravisen, nettavisen, mobilutgaven, VGTV og VG+ til iPad. I tillegg til å produsere Norges mest leste avis, eier Mediehuset VG Nor...
JCDecaux BeLux
Advertising
JCDecaux is a global outdoor company that specializes in advertising that is seen in outdoor environments by many consumers....
Jobat
Business
Jobat is a portal for employers and recruiters. Advertise your vacancies and reach a relevant target audience. ...
What is programmatic advertising?
Programmatic advertising is automated technology used to buy and sell advertising space online. The technology is used to target ads to specific audiences, enabling advertisers to deliver the right message at the right time.
What is the difference between programmatic advertising and traditional digital advertising?
Traditional digital advertising often consists of a manual process, purchasing advertising space, which could be time-consuming. Programmatic advertising automates the buying process by using data and machine learning to buy advertising space in real time, optimizing advertising campaigns.
What are the benefits of programmatic advertising?
Programmatic advertising offers several benefits, such as improved targeting and personalization, increased efficiency through automation, better use of data to reach the right audience and real-time analytics to quickly adjust campaigns. This leads to more relevant ads for the recipients.
What are the most common types of ad formats used in programmatic advertising?
A variety of ad formats are used in programmatic advertising, including display ads (banners), video ads, native ads, and mobile ads. Ads can also be interactive or with more advanced graphics, animation or video elements. The choice of format depends on the campaign's target group, design and purpose.
How do you measure the success of a programmatic advertising campaign?
The success of a programmatic ad campaign is measured by various key performance indicators (KPIs), such as conversion rate, click-through rate (CTR), impressions, cost per click (CPC) and cost per thousand impressions (CPM). Advanced metrics can also include engagement rate, quality of traffic generated, and ROI (Return on Investment). Analysis of this data helps to understand how effectively the campaign reaches and engages the desired target group and how well it meets the set business goals.
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