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Finnmarksposten
Local News · Amedia Salg Nord
Amedia Salg hjelper bedrifter med annonsering og markedsføring. Amedia er den største utgiveren av lokale medier i Norge, med aviser som leses av over 2,2 millioner mennesker hver eneste dag. Ingen kj...
Porsgrunns Dagblad
Local News · Amedia Salg Telemark og Agder
Amedia Salg hjelper bedrifter med annonsering og markedsføring i hele Norge. Amedia er den største utgiveren av lokale medier i Norge, med aviser som leses av over 2,2 millioner mennesker hver eneste ...
Solabladet
Local News · Amedia Salg Rogaland
Amedia Salg og Marked hjelper bedrifter med annonsering og markedsføring. Amedia er den største utgiveren av lokale medier i Norge, med aviser som leses av over 2,2 millioner mennesker hver eneste dag...
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Télé Pocket
Advertising
Télé Pocket is a group where several TV Channels are represented. Explore your advertising opportunities with Télé Pocket to expose your brand on TV....
Jobat
Business
Jobat is a portal for employers and recruiters. Advertise your vacancies and reach a relevant target audience. ...
Handelsblatt
Financial News
Erhalten Sie die neuesten Finanznachrichten mit dem hochwertigen Journalismus des Handelsblatts....
freizeit
Health
Freizeit ist ein österreichisches Lifestyle-Magazin, das über Reisen, Mode und Beauty schreibt...
Wunderweib
Women's Health
lWunderweib ist die Online-Plattform, die sich an Frauen und Themen richtet, die sie bewegen. Dort gibt es interessante Berichte über Liebe, Gesundheit, News und Mode zu lesen....
Astrowoche
Astrology
Die Astrowoche ist Europas größtes Horoskopmagazin. Neben ausführlichen Horoskopen und astrologischen Interpretationen können Sie an Inhalten rund um Gesundheit, Tipps und Wohlbefinden teilnehmen....
Kurier
News
Der Kurier ist eine kostenlose deutsche Gemeinschaftszeitung. Da es in ganzen Städten verteilt ist, ist es einfach, eine breite Zielgruppe zu erreichen....
Family Handyman
Home & Garden
Family Handyman's position as the No. 1 resource for existing and aspiring DIYers and homeowners is undisputed. With videos, articles, how-tos, project plans and even online home repair and project cl...
Taste of Home
Food & Drink
Taste of Home is the leader in engaging and celebrating home cooks. From comprehensive "How To's" to insightful product recommendations, we create and curate audience-submitted content and ensure the ...
Delish UK
Food & Drink
Delish UK is your ultimate foodie best friend who always knows the best restaurants to eat in, hosts amazing dinner parties and can make a mean cocktail. We know the best products to buy, whether that...
House Beautiful UK
Home & Garden
House Beautiful is an interior decorating magazine that focuses on decorating and the domestic arts. First published in 1896, it is currently published by the Hearst Corporation, who began publishing...
Women’s Health UK
Health
Women's Health (WH), published by Hearst, is a lifestyle magazine centered on health, sex, nutrition, and fitness. It is published ten times a year in the United States and has a circulation of 1.5 mi...
The Blade
News
The present owners of The Blade, the Block family, bought the newspaper from the Locke family in 1926. In the same year, the present Blade building was constructed. On May 1, 1927 the building was ope...
Argus Observer
News
The Argus Observer is the daily newspaper of Ontario, Oregon, United States.The newspaper was established on January 6, 1897, and went through several names and owners before becoming the Argus Observ...
Portland Business Journal
News
The Portland Business Journal, where you'll find the latest breaking business news, updated throughout the day, this week's top stories from the Portland Business Journal, and other popular features f...
What is programmatic advertising?
Programmatic advertising is automated technology used to buy and sell advertising space online. The technology is used to target ads to specific audiences, enabling advertisers to deliver the right message at the right time.
What is the difference between programmatic advertising and traditional digital advertising?
Traditional digital advertising often consists of a manual process, purchasing advertising space, which could be time-consuming. Programmatic advertising automates the buying process by using data and machine learning to buy advertising space in real time, optimizing advertising campaigns.
What are the benefits of programmatic advertising?
Programmatic advertising offers several benefits, such as improved targeting and personalization, increased efficiency through automation, better use of data to reach the right audience and real-time analytics to quickly adjust campaigns. This leads to more relevant ads for the recipients.
What are the most common types of ad formats used in programmatic advertising?
A variety of ad formats are used in programmatic advertising, including display ads (banners), video ads, native ads, and mobile ads. Ads can also be interactive or with more advanced graphics, animation or video elements. The choice of format depends on the campaign's target group, design and purpose.
How do you measure the success of a programmatic advertising campaign?
The success of a programmatic ad campaign is measured by various key performance indicators (KPIs), such as conversion rate, click-through rate (CTR), impressions, cost per click (CPC) and cost per thousand impressions (CPM). Advanced metrics can also include engagement rate, quality of traffic generated, and ROI (Return on Investment). Analysis of this data helps to understand how effectively the campaign reaches and engages the desired target group and how well it meets the set business goals.
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