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535 brands found
House Beautiful UK
Home & Garden · House Beautiful is an interior decorating magazine that focuses on decorating and the domestic arts. First published in 1896, it is current...
Arizona Range News
News · Established in 1882, the Arizona Range News has served the Willcox community for 132 years and strives toward excellence in community journa...
Branchenindex
Business · Der Branchenindex sammelt Unternehmen und berät Sie entsprechend der gewählten Kategorie in Ostbelgien....
TechCrunch
News · TechCrunch, founded on June 11, 2005, is a news website dedicated to the tech scene. We provide breaking technology news, opinions, and anal...
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Computer Sweden
Computer Software & Applications · Vi hjälper våra läsare att förstå och använda informationsteknikens förändrade kraft för att skapa bättre affärer. Oavsett vilka CS kanaler ...
VG
News · Mediehuset VG leverer nyheter, underholdning og nyttestoff gjennom papiravisen, nettavisen, mobilutgaven, VGTV og VG+ til iPad. I tillegg ti...
Lyd & Bilde
Tech · Lyd & Bilde er en plattform som tester lyd- og videoteknologi for teknologiinteresserte....
iNPUT
Tech · I iNPUT kan du læse om de seneste nyheder inden for emner som teknologi, forbrugerelektronik og elbiler....
Studier.se
Education · På Studier.se, hittar du som söker information om utbildningar allt du behöver på en och samma plats! Oavsett om du står inför val av gymnas...
Psykologisk.no
News · Psykologisk.no tar mål av seg å være psykologiens dagsavis. Avisen skal være nyhetsledende i Norge på psykologi, og bidra til økt psykologis...
Allrecipes
Food & Drink · Allrecipes connects home cooks with their greatest sources of inspiration — other home cooks. We're the world's leading digital food brand,...
Food & Wine
Food & Drink · Food & Wine celebrates the global epicurean experience with authoritative content across our magazine, website, social platforms, premium e...
Magnolia
Home & Garden · "Magnolia" is the name of a lifestyle magazine that focuses on home design, decorating, and gardening. The magazine is published by the Magn...
The Spruce
Home & Garden · The Spruce is a website that provides information, advice, and inspiration on home improvement, decorating, and lifestyle topics. It covers ...
Midwest Living
Home & Garden · Midwest Living is a regional American magazine published by Dotdash Meredith focused on the American Midwest. Founded in 1986, the magazine ...
American Patchwork & Quilting
Home & Garden · American Patchwork & Quilting is a magazine that focuses on the art and craft of quilting. The magazine is published by Better Homes & Garde...
Willhaben
Marketplaces · Willhaben started in 2006 and it’s Austria’s biggest digital marketplace. A joint venture between Austrian Styria Media Group and Adevinta, ...
Kijiji
Classifieds · Kijiji is like an online village, connecting you with your neighbours and offering a free, easy and fun way to buy and sell items online, a...
Star Tribune
News · The Star Tribune is the largest newspaper in Minnesota. It originated as the Minneapolis Tribune in 1867 and the competing Minneapolis Daily...
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What is programmatic advertising?
Programmatic advertising is automated technology used to buy and sell advertising space online. The technology is used to target ads to specific audiences, enabling advertisers to deliver the right message at the right time.
What is the difference between programmatic advertising and traditional digital advertising?
Traditional digital advertising often consists of a manual process, purchasing advertising space, which could be time-consuming. Programmatic advertising automates the buying process by using data and machine learning to buy advertising space in real time, optimizing advertising campaigns.
What are the benefits of programmatic advertising?
Programmatic advertising offers several benefits, such as improved targeting and personalization, increased efficiency through automation, better use of data to reach the right audience and real-time analytics to quickly adjust campaigns. This leads to more relevant ads for the recipients.
What are the most common types of ad formats used in programmatic advertising?
A variety of ad formats are used in programmatic advertising, including display ads (banners), video ads, native ads, and mobile ads. Ads can also be interactive or with more advanced graphics, animation or video elements. The choice of format depends on the campaign's target group, design and purpose.
How do you measure the success of a programmatic advertising campaign?
The success of a programmatic ad campaign is measured by various key performance indicators (KPIs), such as conversion rate, click-through rate (CTR), impressions, cost per click (CPC) and cost per thousand impressions (CPM). Advanced metrics can also include engagement rate, quality of traffic generated, and ROI (Return on Investment). Analysis of this data helps to understand how effectively the campaign reaches and engages the desired target group and how well it meets the set business goals.
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