Programmatic

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547 brands found

Bergens Tidende

Advertising · Bergens Tidenede
Bergens Tidende er Vestlandets største mediehus med lange tradisjoner. Ved å annonsere i BT kan du treffe 7 av 10 bergensere - daglig. I BT vil din annonse stå i samme kontekst som de viktigste nyhete...

Branchenindex

Business
Der Branchenindex sammelt Unternehmen und berät Sie entsprechend der gewählten Kategorie in Ostbelgien....

Entertainment Weekly

Entertainment
Entertainment Weekly (sometimes abbreviated as EW) is an American digital-only entertainment magazine based in New York City, published by Dotdash Meredith, that covers film, television, music, Broadw...

House Beautiful UK

Home & Garden
House Beautiful is an interior decorating magazine that focuses on decorating and the domestic arts. First published in 1896,  it is currently published by the Hearst Corporation, who began publishing...
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Azerion Sweden

Advertising · Om Azerion Sweden
Azerion är en snabbt växande underhållnings- och medieplattform. Som ett innehållsdrivet teknik- och dataföretag hjälper Azerion konsumenter, digitala publicister, annonsörer och spelskapare över hela...
44%
Men
56%
Women
26-65 years

Byggahus.se

Advertising
Byggahus är portalen för personer som är intresserade av verktyg, el. bilar, ekonomi och boende. Annonsera för att nå konsumenter som är intresserade av att bygga nytt eller renovera. ...

Aftenposten

News · Aftenposten
Mediehuset Aftenposten er en del av Media Norge ASA. Schibsted Media Group eier dette konsernet, hvor også Stavanger Aftenblad, Fædrelandsvennen, Bergens Tidende og rubrikktjenesten Finn.no inngår. Ho...

PC för Alla

Computer Software & Applications · PC för Alla
Med över 143 000 ivriga teknikköpare av papperstidningen och över 130 000 engagerade besökare i veckan på sajten tar vi ett helhetsgrepp om det digitala hemmet och hjälper därmed svenska folket att gö...
85%
Men
15%
Women
40-65 years

The Bellingham Herald

News
The Bellingham Herald is the most widely read newspaper and news website in Whatcom County, reaching more than 57,000 local readers through the Bellingham Herald and BellinghamHerald.com each day. Our...

Spotify Norge

Advertising
Spotify er verdens største musikkstrømmetjeneste. Annonser på Spotify for å nå folk mens de hører på musikk og podcaster....

NEWS

News
NEWS.at ist ein Nachrichtenmedium, das über das Neueste aus Politik, Wirtschaft, Sport, Kultur und Weltgeschehen berichtet.NEWS gehört der VGN Medien Holding....

When We Were Kings

Soccer
Erik Niva och Håkan Andreasson berättar om fotbollsklubbar och säsonger som på ett eller annat sätt satt avtryck i historien - ikoniska milstolpar såväl inom fotbollen som ekonomiskt, politiskt och ku...

Handelsblatt

Financial News
Erhalten Sie die neuesten Finanznachrichten mit dem hochwertigen Journalismus des Handelsblatts....

Tubantia

Advertising
Adverteer bij Tubantia, onderdeel van DPG Media....

Studier.se

Education
På Studier.se, hittar du som söker information om utbildningar allt du behöver på en och samma plats! Oavsett om du står inför val av gymnasium, yrkeshögskola eller universitet. På Studier.se finns äv...

iNPUT

Tech
I iNPUT  kan du læse om de seneste nyheder inden for emner som teknologi, forbrugerelektronik og elbiler....

19hul.dk

Golf
19hul.dk vi er en hjemmeside, der brænder for golf. Et af Danmarks største golfmedier....

Jobat

Business
Jobat is a portal for employers and recruiters. Advertise your vacancies and reach a relevant target audience.  ...

Star Tribune

News
The Star Tribune is the largest newspaper in Minnesota. It originated as the Minneapolis Tribune in 1867 and the competing Minneapolis Daily Star in 1920. During the 1930s and 1940s, Minneapolis's com...

Argus Observer

News
The Argus Observer is the daily newspaper of Ontario, Oregon, United States.The newspaper was established on January 6, 1897, and went through several names and owners before becoming the Argus Observ...

What is programmatic advertising?

Programmatic advertising is automated technology used to buy and sell advertising space online. The technology is used to target ads to specific audiences, enabling advertisers to deliver the right message at the right time.

What is the difference between programmatic advertising and traditional digital advertising?

Traditional digital advertising often consists of a manual process, purchasing advertising space, which could be time-consuming. Programmatic advertising automates the buying process by using data and machine learning to buy advertising space in real time, optimizing advertising campaigns.

What are the benefits of programmatic advertising?

Programmatic advertising offers several benefits, such as improved targeting and personalization, increased efficiency through automation, better use of data to reach the right audience and real-time analytics to quickly adjust campaigns. This leads to more relevant ads for the recipients.

What are the most common types of ad formats used in programmatic advertising?

A variety of ad formats are used in programmatic advertising, including display ads (banners), video ads, native ads, and mobile ads. Ads can also be interactive or with more advanced graphics, animation or video elements. The choice of format depends on the campaign's target group, design and purpose.

How do you measure the success of a programmatic advertising campaign?

The success of a programmatic ad campaign is measured by various key performance indicators (KPIs), such as conversion rate, click-through rate (CTR), impressions, cost per click (CPC) and cost per thousand impressions (CPM). Advanced metrics can also include engagement rate, quality of traffic generated, and ROI (Return on Investment). Analysis of this data helps to understand how effectively the campaign reaches and engages the desired target group and how well it meets the set business goals.

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