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Entertainment · An independent publishing group offering advertising and partnership opportunities to our clients through our various omni present experienc...
Advertising · PRODUKT: Smarte display-annonser separerer innhold og utseende, akkurat som en nettside. Det er to typer annonser. Hel-automatiske og DCO-a...
Sports · SWE Curling - hela Sveriges curling-app!Nå Sveriges curlare och alla följare direkt i handen! SWE CURLING samlar Svenska Curlingförbundets t...
Dogs · Our edogs team is characterized by a lot of passion and dog power. We have set ourselves the goal of bringing every dog lover together with ...
Advertising · Otavamedia tarjoaa ammattimaista mainontaa useiden tehokkaiden kanavien kautta....
Teens · Vi Unge is Denmarks largest teenage universe, which includes all facets of youth life....
Family & Relationships · Ude og Hjemme is the modern family weekly magazine. We bring relevant articles that touch the emotions and give food for thought....
Movies · Vi Elsker Serier is an independent site for all dedicated series fans who want tips and reviews about a wide selection of series. We take pr...
Real Estate Platforms · Der er mange fordele ved at leje kontorplads frem for at arbejde hjemme eller leje et helt kontor. Derfor er kontorfællesskaber en mere og m...
Advertising · Delivered door to door, to 92,000 homes. Four local areas, which combined, reach the vast majority of Plymouth. Select areas to suit your bu...
Shopping · ikman.lk is a classified site which facilitates buyers and sellers to transact almost anything. The site consists of multiple categories for...
National News · B.T. er Danmarks skarpeste nyhedssite. B.T. leverer nyheder, sport og underholdning til kvinder og mænd i alderen 25-54 år. Vi lover selvstæ...
Health · Verywell Family is a sub-brand of the larger health and wellness website, Verywell. It is focused specifically on providing information and ...
News · Mediehuset VG leverer nyheter, underholdning og nyttestoff gjennom papiravisen, nettavisen, mobilutgaven, VGTV og VG+ til iPad. I tillegg ti...
Programmatic advertising is automated technology used to buy and sell advertising space online. The technology is used to target ads to specific audiences, enabling advertisers to deliver the right message at the right time.
Traditional digital advertising often consists of a manual process, purchasing advertising space, which could be time-consuming. Programmatic advertising automates the buying process by using data and machine learning to buy advertising space in real time, optimizing advertising campaigns.
Programmatic advertising offers several benefits, such as improved targeting and personalization, increased efficiency through automation, better use of data to reach the right audience and real-time analytics to quickly adjust campaigns. This leads to more relevant ads for the recipients.
A variety of ad formats are used in programmatic advertising, including display ads (banners), video ads, native ads, and mobile ads. Ads can also be interactive or with more advanced graphics, animation or video elements. The choice of format depends on the campaign's target group, design and purpose.
The success of a programmatic ad campaign is measured by various key performance indicators (KPIs), such as conversion rate, click-through rate (CTR), impressions, cost per click (CPC) and cost per thousand impressions (CPM). Advanced metrics can also include engagement rate, quality of traffic generated, and ROI (Return on Investment). Analysis of this data helps to understand how effectively the campaign reaches and engages the desired target group and how well it meets the set business goals.
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