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Notisen Media AB - ett växande nätverk av digitala nyhetssajterMed hög närvaro i svenska kommuner levererar vi nyhetstjänster som KirunaNytt.se LundNytt.se och många fler. Våra plattformar kombinerar ...
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Byggtipsen is an online magazine that focuses on everything in construction, interior design, renovation, and small and large projects for houses and gardens. At Byggtipsen, we share product reviews, ...
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Huuto.net tarjoaa mainostajalle laajan ja kohdennettavan mainoskanavan yhdessä Suomen suurimmista vertaiskauppapaikoista. ...
We are a full service media house, collaborating with publishers, content creators and advertisers to bring out the best of online video. Instream and outstream. We have developed and designed a range...
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Global Biz Outlook is the next-generation Digital Community that covers all industries, emerging technologies, tech solutions providers, and innovators connecting the world’s largest community of busi...
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Annonsering på vår plattform Eskilstunasporten.se. Det inkluderar även material via vår sociala medier där vi har en bred publik i många olika åldrar....
Krysslexikon.seMålgrupp: Kvinnor och män. 55+Över 500 000 sidvisningar per månad. Ordlista.seMålgrupp: Kvinnor (60%) och män(40%). Blandad ålder, men cirka 50% är 55+Över 100 000 sidvisningar per måna...
Vår ambisjon er at TVkampen.com skal være Norges absolutt beste guide til direktesendt sport på TV. Vi dekker de mest populære idrettene og ligaene og vi jobber hardt for alltid å ha den seneste og me...
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PinkNews is the largest and most influential LQBTQ+ media company producing some of the most read and watched LGBTQ+ content globally. Each month across our award-winning website, social platforms and...
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Vi Elsker Serier is an independent site for all dedicated series fans who want tips and reviews about a wide selection of series. We take pride in geeking out with our users and going in-depth with co...
Programmatic advertising is automated technology used to buy and sell advertising space online. The technology is used to target ads to specific audiences, enabling advertisers to deliver the right message at the right time.
Traditional digital advertising often consists of a manual process, purchasing advertising space, which could be time-consuming. Programmatic advertising automates the buying process by using data and machine learning to buy advertising space in real time, optimizing advertising campaigns.
Programmatic advertising offers several benefits, such as improved targeting and personalization, increased efficiency through automation, better use of data to reach the right audience and real-time analytics to quickly adjust campaigns. This leads to more relevant ads for the recipients.
A variety of ad formats are used in programmatic advertising, including display ads (banners), video ads, native ads, and mobile ads. Ads can also be interactive or with more advanced graphics, animation or video elements. The choice of format depends on the campaign's target group, design and purpose.
The success of a programmatic ad campaign is measured by various key performance indicators (KPIs), such as conversion rate, click-through rate (CTR), impressions, cost per click (CPC) and cost per thousand impressions (CPM). Advanced metrics can also include engagement rate, quality of traffic generated, and ROI (Return on Investment). Analysis of this data helps to understand how effectively the campaign reaches and engages the desired target group and how well it meets the set business goals.
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