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535 brands found
Karmøynytt
Local News · Amedia Salg hjelper bedrifter med annonsering og markedsføring i hele Norge. Amedia er den største utgiveren av lokale medier i Norge, med a...
Älmhult NU
Local News · Älmhult NU är Älmhults gratisutdelade tidning - som papperstidning och på webben. Här hittar du lokala nyheter som berör och engagerar - all...
Woman – Nyhedsbrev og Website
Style & Fashion · WOMAN er læsernes bedste veninde på nettet, og udkommer dagligt med artikler, noter, tips og guides om alt, hvad der rører sig i den yngre k...
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I FORM – Nyhedsbrev og Website
Fitness & Exercise · I FORM har siden 1987 været et sundhedsmagasin, målrettet dem, der gerne vil være sundere, stærkere og gladere. I FORM indeholder både motiv...
Drangedalsposten
Local News · Amedia Salg hjelper bedrifter med annonsering og markedsføring i hele Norge. Amedia er den største utgiveren av lokale medier i Norge, med a...
Ängelholm NU
Local News · Ängelholm NU är Ängelholms gratisutdelade nyhetstidning – som papperstidning och på webben. Här hittar du lokala nyheter som berör och engag...
Frostingen
Local News · Frostingen hjelper deg med annonsering og markedsføring. Ingen kjenner Frosta og Åsen som oss, og vi vet hva som skal til for å lykkes i vår...
dba.dk
Shopping · Danmarks største handelsplads med nye og brugte varer, der spænder lige fra festkjoler til firehjulstrækkere. Med 2.1 millioner unikke bruge...
Otavamedia
Advertising · Otavamedia tarjoaa ammattimaista mainontaa useiden tehokkaiden kanavien kautta....
SE og HØR
Celebrity Gossip · sh.dk is one of Denmarks largest entertainment and news sites with all the latest about celebrities, royalty, crime, society and news. We ar...
VI UNGE
Teens · Vi Unge is Denmarks largest teenage universe, which includes all facets of youth life....
Solidsport
Sports · Solidsport was founded by the vision of making all sports available at all levels via live streaming. With a free streaming platform and a ...
Bilbasen.dk
Automotive · Bilbasen er Danmarks største markedsplads for handel med biler. Mere end 700.000 danskere søger hver måned efter biler på Bilbasen, og der e...
Globalbiz Outlook
Marketplaces · Global Biz Outlook is the next-generation Digital Community that covers all industries, emerging technologies, tech solutions providers, and...
BILLED-BLADET
Celebrity Gossip · Positivity is at the heart of BILLED-BLADET, Denmark's Royal Weekly and online at billedbladet.dk , when everything about the famous and roy...
Ude og Hjemme
Family & Relationships · Ude og Hjemme is the modern family weekly magazine. We bring relevant articles that touch the emotions and give food for thought....
ShowHeroes
Advertising · We are a full service media house, collaborating with publishers, content creators and advertisers to bring out the best of online video. In...
MovieZine
Movies · MovieZine är Sveriges största sajt om film, tv och serier! Vi brinner för popkultur och levererar vass bevakning av nöjesvärlden med hög kva...
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What is programmatic advertising?
Programmatic advertising is automated technology used to buy and sell advertising space online. The technology is used to target ads to specific audiences, enabling advertisers to deliver the right message at the right time.
What is the difference between programmatic advertising and traditional digital advertising?
Traditional digital advertising often consists of a manual process, purchasing advertising space, which could be time-consuming. Programmatic advertising automates the buying process by using data and machine learning to buy advertising space in real time, optimizing advertising campaigns.
What are the benefits of programmatic advertising?
Programmatic advertising offers several benefits, such as improved targeting and personalization, increased efficiency through automation, better use of data to reach the right audience and real-time analytics to quickly adjust campaigns. This leads to more relevant ads for the recipients.
What are the most common types of ad formats used in programmatic advertising?
A variety of ad formats are used in programmatic advertising, including display ads (banners), video ads, native ads, and mobile ads. Ads can also be interactive or with more advanced graphics, animation or video elements. The choice of format depends on the campaign's target group, design and purpose.
How do you measure the success of a programmatic advertising campaign?
The success of a programmatic ad campaign is measured by various key performance indicators (KPIs), such as conversion rate, click-through rate (CTR), impressions, cost per click (CPC) and cost per thousand impressions (CPM). Advanced metrics can also include engagement rate, quality of traffic generated, and ROI (Return on Investment). Analysis of this data helps to understand how effectively the campaign reaches and engages the desired target group and how well it meets the set business goals.
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