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535 brands found
Vinbanken
Cocktails, Beer & Wine · Vinbanken är en oberoende nyhetssajt som recenserar vin, öl och sprit. Här får du de senaste topplistorna, recensionerna, intervjuerna och r...
Plymouth Chronicle
Advertising · Delivered door to door, to 92,000 homes. Four local areas, which combined, reach the vast majority of Plymouth. Select areas to suit your bu...
Stamina Group Inc.
Entertainment · An independent publishing group offering advertising and partnership opportunities to our clients through our various omni present experienc...
ikman.lk
Shopping · ikman.lk is a classified site which facilitates buyers and sellers to transact almost anything. The site consists of multiple categories for...
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B.T.
National News · B.T. er Danmarks skarpeste nyhedssite. B.T. leverer nyheder, sport og underholdning til kvinder og mænd i alderen 25-54 år. Vi lover selvstæ...
M3
Tech · M3 läses av de som kommer att sätta tonen på prylmarknaden och bilda opinion för vad som kommer att slå igenom i prylsverige – målgruppen so...
Verywell Family
Health · Verywell Family is a sub-brand of the larger health and wellness website, Verywell. It is focused specifically on providing information and ...
Tori.fi
Media · Tori.fi on Suomen johtava C2C-kauppapaikka ja tehokkain väline tavoittaa suomalainen digikuluttaja ostoaikeissa. Torissa viihtyy ja käy kaup...
Bergens Tidende
Advertising · Bergens Tidende er Vestlandets største mediehus med lange tradisjoner. Ved å annonsere i BT kan du treffe 7 av 10 bergensere - daglig. I BT ...
Aftenposten
News · Mediehuset Aftenposten er en del av Media Norge ASA. Schibsted Media Group eier dette konsernet, hvor også Stavanger Aftenblad, Fædrelandsve...
PC för Alla
Computer Software & Applications · Med över 143 000 ivriga teknikköpare av papperstidningen och över 130 000 engagerade besökare i veckan på sajten tar vi ett helhetsgrepp om ...
Børsen Norge
Financial News · Børsen er en nyhetskanal for annonsører som ønsker å nå målgrupper med interesse for politikk og finans....
REAL SIMPLE
Home & Garden · Real Simple is an American monthly magazine published by Dotdash Meredith. The magazine features articles and information related to homema...
WOOD
Home & Garden · Wood Magazine is a publication that focuses on the art and craft of woodworking. The magazine is aimed at woodworkers of all skill levels, f...
Byggahus.se
Advertising · Byggahus är portalen för personer som är intresserade av verktyg, el. bilar, ekonomi och boende. Annonsera för att nå konsumenter som är int...
Spotify Norge
Advertising · Spotify er verdens største musikkstrømmetjeneste. Annonser på Spotify for å nå folk mens de hører på musikk og podcaster....
Astrowoche
Astrology · Die Astrowoche ist Europas größtes Horoskopmagazin. Neben ausführlichen Horoskopen und astrologischen Interpretationen können Sie an Inhalte...
Verywell Health
Health · Verywell is a health and wellness website that provides information and advice on various health topics. The website covers a wide range of...
Martha Stewart
Home & Garden · Martha Stewart Living is a magazine and former television program featuring entertaining and lifestyle expert Martha Stewart. Both the magaz...
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What is programmatic advertising?
Programmatic advertising is automated technology used to buy and sell advertising space online. The technology is used to target ads to specific audiences, enabling advertisers to deliver the right message at the right time.
What is the difference between programmatic advertising and traditional digital advertising?
Traditional digital advertising often consists of a manual process, purchasing advertising space, which could be time-consuming. Programmatic advertising automates the buying process by using data and machine learning to buy advertising space in real time, optimizing advertising campaigns.
What are the benefits of programmatic advertising?
Programmatic advertising offers several benefits, such as improved targeting and personalization, increased efficiency through automation, better use of data to reach the right audience and real-time analytics to quickly adjust campaigns. This leads to more relevant ads for the recipients.
What are the most common types of ad formats used in programmatic advertising?
A variety of ad formats are used in programmatic advertising, including display ads (banners), video ads, native ads, and mobile ads. Ads can also be interactive or with more advanced graphics, animation or video elements. The choice of format depends on the campaign's target group, design and purpose.
How do you measure the success of a programmatic advertising campaign?
The success of a programmatic ad campaign is measured by various key performance indicators (KPIs), such as conversion rate, click-through rate (CTR), impressions, cost per click (CPC) and cost per thousand impressions (CPM). Advanced metrics can also include engagement rate, quality of traffic generated, and ROI (Return on Investment). Analysis of this data helps to understand how effectively the campaign reaches and engages the desired target group and how well it meets the set business goals.
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