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Programmatic

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529 brands found

M3

Tech · M3 läses av de som kommer att sätta tonen på prylmarknaden och bilda opinion för vad som kommer att slå igenom i prylsverige – målgruppen so...
Active in Sweden
Offers Programmatic
Reaches 86% men, 14% women, 20-49 years

Tori.fi

Media · Tori.fi on Suomen johtava C2C-kauppapaikka ja tehokkain väline tavoittaa suomalainen digikuluttaja ostoaikeissa. Torissa viihtyy ja käy kaup...
Active in Finland
Offers Programmatic

PC för Alla

Computer Software & Applications · Med över 143 000 ivriga teknikköpare av papperstidningen och över 130 000 engagerade besökare i veckan på sajten tar vi ett helhetsgrepp om ...
Active in Sweden
Offers Programmatic
Reaches 85% men, 15% women, 40-65 years

Dagbladet

News · Dagbladet oppdaterer hele døgnet, med siste nytt i Norge....
Active in Norway
Offers Programmatic
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Läkartidningen

Medicine · Att marknadsföra eller annonsera i Läkartidningen kan vara en bra idé om du vill nå ut till målgruppen läkare i Sverige. Som Sveriges ledand...
Active in Sweden
Offers Programmatic

Stavanger Aftenblad

Regional News · Stavanger Aftenblad er en del av Schibsted Norge, og er regionens ledende avis med tanke på rekkevidde og omfang. For deg som annonsør betyr...
Active in Stavanger
Offers Programmatic

Computer Sweden

Computer Software & Applications · Vi hjälper våra läsare att förstå och använda informationsteknikens förändrade kraft för att skapa bättre affärer. Oavsett vilka CS kanaler ...
Active in Sweden
Offers Programmatic
Reaches 70% men, 30% women, 30-55 years

Verywell Health

Health ·  Verywell is a health and wellness website that provides information and advice on various health topics. The website covers a wide range of...
Active in New York City, NY
Offers Programmatic

Martha Stewart

Home & Garden · Martha Stewart Living is a magazine and former television program featuring entertaining and lifestyle expert Martha Stewart. Both the magaz...
Active in New York City, NY
Offers Programmatic

WOOD

Home & Garden · Wood Magazine is a publication that focuses on the art and craft of woodworking. The magazine is aimed at woodworkers of all skill levels, f...
Active in Iowa
Offers Programmatic

Willhaben

Marketplaces · Willhaben started in 2006 and it’s Austria’s biggest digital marketplace. A joint venture between Austrian Styria Media Group and Adevinta, ...
Active in Austria
Offers Programmatic

E24.no

News · E24 er Norges største digitale økonomi- og næringslivsavis. Hver uke leser over en million økonomiinteresserte nordmenn oss på desktop, mobi...
Active in Norway
Offers Programmatic

JCDecaux BeLux

Advertising · JCDecaux is a global outdoor company that specializes in advertising that is seen in outdoor environments by many consumers....
Active in Belgium
Offers Programmatic

Branchenindex

Business · Der Branchenindex sammelt Unternehmen und berät Sie entsprechend der gewählten Kategorie in Ostbelgien....
Active in Eupen
Offers Programmatic

Morning Journal OH

News · The Morning Journal is the name of a Lisbon, Ohio, newspaper circulated in Columbiana County, Ohio, and environs.Located in Lisbon, Ohio, Mo...
Active in Ohio
Offers Programmatic

Midwest Living

Home & Garden · Midwest Living is a regional American magazine published by Dotdash Meredith focused on the American Midwest. Founded in 1986, the magazine ...
Active in Illinois
Offers Programmatic

Azerion Sweden

Advertising · Azerion är en snabbt växande underhållnings- och medieplattform. Som ett innehållsdrivet teknik- och dataföretag hjälper Azerion konsumenter...
Active in Sweden
Offers Programmatic
Reaches 56% women, 44% men, 26-65 years

Bergens Tidende

Advertising · Bergens Tidende er Vestlandets største mediehus med lange tradisjoner. Ved å annonsere i BT kan du treffe 7 av 10 bergensere - daglig. I BT ...
Active in Bergen
Offers Programmatic

Aftenposten

News · Mediehuset Aftenposten er en del av Media Norge ASA. Schibsted Media Group eier dette konsernet, hvor også Stavanger Aftenblad, Fædrelandsve...
Active in Norway
Offers Programmatic

Tubantia

Advertising · Adverteer bij Tubantia, onderdeel van DPG Media....
Active in Enschede
Offers Programmatic
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What is programmatic advertising?

Programmatic advertising is automated technology used to buy and sell advertising space online. The technology is used to target ads to specific audiences, enabling advertisers to deliver the right message at the right time.

What is the difference between programmatic advertising and traditional digital advertising?

Traditional digital advertising often consists of a manual process, purchasing advertising space, which could be time-consuming. Programmatic advertising automates the buying process by using data and machine learning to buy advertising space in real time, optimizing advertising campaigns.

What are the benefits of programmatic advertising?

Programmatic advertising offers several benefits, such as improved targeting and personalization, increased efficiency through automation, better use of data to reach the right audience and real-time analytics to quickly adjust campaigns. This leads to more relevant ads for the recipients.

What are the most common types of ad formats used in programmatic advertising?

A variety of ad formats are used in programmatic advertising, including display ads (banners), video ads, native ads, and mobile ads. Ads can also be interactive or with more advanced graphics, animation or video elements. The choice of format depends on the campaign's target group, design and purpose.

How do you measure the success of a programmatic advertising campaign?

The success of a programmatic ad campaign is measured by various key performance indicators (KPIs), such as conversion rate, click-through rate (CTR), impressions, cost per click (CPC) and cost per thousand impressions (CPM). Advanced metrics can also include engagement rate, quality of traffic generated, and ROI (Return on Investment). Analysis of this data helps to understand how effectively the campaign reaches and engages the desired target group and how well it meets the set business goals.

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