Programmatic

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547 brands found

Centre Daily Times

News
The Centre Daily Times is a daily newspaper located in State College, Pennsylvania in the United States. It is the hometown newspaper for State College and the Pennsylvania State University, one of th...

The Citizens' Voice

News
The Citizens' Voice is Luzerne County's best-selling and most-read newspaper, offering print and digital news coverage of the Wyoming Valley and surrounding towns. Founded in Wilkes-Barre in 1978, The...

Verywell Health

Health
 Verywell is a health and wellness website that provides information and advice on various health topics. The website covers a wide range of topics such as fitness, nutrition, mental health, and disea...

Verywell Family

Health
Verywell Family is a sub-brand of the larger health and wellness website, Verywell. It is focused specifically on providing information and advice to families on various health and wellness topics. Th...
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Verywell Mind

Health
Verywell Mind is a sub-brand of the larger health and wellness website, Verywell. It is focused specifically on providing information and advice related to mental health and wellness. The content on V...

Health

Women's Health
Health (formerly In Health) was an American magazine focused on women's health and owned by Dotdash Meredith. The magazine's topics range from improper diet to dealing with life issues such as weak re...

Parents

Health
Parents was an American monthly magazine founded in 1926 that featured scientific information on child development geared to help parents in raising their children. Subscribers were notified of the ma...

Investopedia

Investing
 Investopedia is a financial education website that provides information and resources on a wide range of investment topics, including stocks, bonds, mutual funds, real estate, and more. The site feat...

The balance

Finance
The Balance makes personal finance easy to understand. It is home to experts who provide clear, practical advice on managing your money. Every day, we publish news, how-to guides, and product reviews ...

Serious Eats

Food & Drink
Serious Eats is an award-winning food and drink website visited by over 7 million hungry readers every month. Our audience comes to us for rigorously tested recipes, science-driven cooking techniques,...

Simply Recipes

Food & Drink
Simply Recipes is here to help you cook delicious meals with less stress and more joy. We offer recipes and cooking advice for home cooks, by home cooks. Helping create “kitchen wins” is what we’re al...

The Spruce Eats

Advertising
The Spruce Eats evolved from a 25-year archive of recipes generated by chefs, teachers, cookbook writers, home cooks, food makers, and more. And all that content? It’s alive. We’re constantly updating...

Eating Well

Food & Drink
Meredith Corporation was an American media conglomerate based in Des Moines, Iowa, that owned magazines, television stations, websites, and radio stations. Its publications had a readership of more th...

Food & Wine

Food & Drink
Food & Wine  celebrates the global epicurean experience with authoritative content across our magazine, website, social platforms, premium events such as the Food & Wine Classic in Aspen, and accolade...

Liquor.com

Food & Drink
Liquor.com is dedicated to good drinking and great living. We inspire, entertain and educate anyone—and everyone—interested in what happens in the glass and out of it. Cocktail recipes; home bar know-...

Better Homes & Gardens

Home & Garden
Better Homes and Gardens is the fourth best selling magazine in the United States. The editor in chief is Stephen Orr. Better Homes and Gardens focuses on interests regarding homes, cooking, gardening...

Martha Stewart

Home & Garden
Martha Stewart Living is a magazine and former television program featuring entertaining and lifestyle expert Martha Stewart. Both the magazine and the television program focus on lifestyle content an...

Magnolia

Home & Garden
"Magnolia" is the name of a lifestyle magazine that focuses on home design, decorating, and gardening. The magazine is published by the Magnolia Network, a media and lifestyle company founded by Chip ...

The Spruce

Home & Garden
The Spruce is a website that provides information, advice, and inspiration on home improvement, decorating, and lifestyle topics. It covers a wide range of topics, including interior design, DIY proje...

REAL SIMPLE

Home & Garden
Real Simple is an American monthly magazine published by Dotdash Meredith.  The magazine features articles and information related to homemaking, childcare, cooking, and emotional well-being. The maga...

What is programmatic advertising?

Programmatic advertising is automated technology used to buy and sell advertising space online. The technology is used to target ads to specific audiences, enabling advertisers to deliver the right message at the right time.

What is the difference between programmatic advertising and traditional digital advertising?

Traditional digital advertising often consists of a manual process, purchasing advertising space, which could be time-consuming. Programmatic advertising automates the buying process by using data and machine learning to buy advertising space in real time, optimizing advertising campaigns.

What are the benefits of programmatic advertising?

Programmatic advertising offers several benefits, such as improved targeting and personalization, increased efficiency through automation, better use of data to reach the right audience and real-time analytics to quickly adjust campaigns. This leads to more relevant ads for the recipients.

What are the most common types of ad formats used in programmatic advertising?

A variety of ad formats are used in programmatic advertising, including display ads (banners), video ads, native ads, and mobile ads. Ads can also be interactive or with more advanced graphics, animation or video elements. The choice of format depends on the campaign's target group, design and purpose.

How do you measure the success of a programmatic advertising campaign?

The success of a programmatic ad campaign is measured by various key performance indicators (KPIs), such as conversion rate, click-through rate (CTR), impressions, cost per click (CPC) and cost per thousand impressions (CPM). Advanced metrics can also include engagement rate, quality of traffic generated, and ROI (Return on Investment). Analysis of this data helps to understand how effectively the campaign reaches and engages the desired target group and how well it meets the set business goals.

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