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549 brands found
Eastern Arizona Courier
News
Eastern Arizona Courier formerly known as The Graham County Guardian is an award-winning community newspaper serving Safford, Arizona since 1899. The EAcourier publishes local news, sports, community,...
Phoenix New Times AZ
News
Since its founding in 1970, Phoenix New Times has become a cultural force in the Valley of the Sun.Thanks to our early commitment to digital journalism, phoenixnewtimes.com attracts more than 1 millio...
Westword
News
Since its founding in 1977, Westword has carved out a place in the cultural firmament of the Mile High City.Thanks to our early commitment to digital journalism, westword.com attracts more than 1.5 mi...
Citrus County Chronicle
News
The Citrus County Chronicle is the No. 1 source for news, community events and entertainment in Citrus County. Founded in the 1890s, the Chronicle is the oldest business in Citrus County.The Chronicle...
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El Nuevo Herald
News
El Nuevo Herald is the largest Spanish-language Sunday newspaper, and the second largest Monday through Saturday. El Nuevo Herald has an extraordinary sphere of influence in Latin America and the Cari...
Miami Herald FL
Pets & Animals
South Florida’s source for the latest breaking local news, plus sports, weather, business, jobs, real estate, shopping, health, travel, entertainment and more.The Miami-Ft. Lauderdale DMA makes up nea...
Miami New Times
Advertising
Since its founding in 1987, Miami New Times has become a cultural touchstone in South Florida. We’ve got a hard-earned reputation for publishing compelling stories ignored or overlooked by major medi...
New Times Broward-Palm Beach
News
In 1997, the owners of Miami New Times did something they hadn’t done since 1970: start a newspaper from scratch. That’s how New Times Broward-Palm Beach was born.With offices in downtown Fort Lauderd...
Ledger-Enquirer
News
The Ledger-Enquirer and Ledger-Enquirer.com is committed to being the Chattahoochee Valley’s and East Alabama’s primary source of news, advertising, information and commentary. It will sustain this co...
Idaho Statesman
News
Nestled in the Treasure Valley where the desert meets the Rocky Mountains, Boise is one of the country's most likable and livable areas. Boise offers the cultural experiences of a large metropolitan a...
Belleville News-Democrat
News
As the second-largest metropolitan area in Illinois, the Belleville area is a bustling, diverse region just outside St. Louis, Mo. The News-Democrat, a leading news media publisher in Southwestern Ill...
The Chicago Defender
News
The Chicago Defender is a multi-media content provider of news, information and events that cover the interests of the urban African American community with culturally relevant content not regularly s...
The Gazette IA
News
The Gazette has been locally owned for more than 130 years. Little caption information available in this July 1960 photo, showing The Gazette building, constructed in 1925, at 500 Third Avenue SE in C...
The Wichita Eagle
News
The Wichita Eagle, in print and online as Kansas.com, is the leading and essential source for news, information, commentary, and advertising in south-central Kansas. Wichita, the largest city in the s...
Lexington Herald-Leader
News
The Lexington Herald traces its roots to 1870 and the Lexington Leader to 1888. Leader owner John G. Stoll bought the Herald in 1937; Knight Newspapers bought them in 1973. The papers merged Jan. 1, 1...
Netavisen Bornholm.nu
News
Bornholm.nu er en familieejet lokalavis og udgives for at fremme et alsidigt udbud af nyheder og analyser af betydning for den offentlige debat i amtet.Avisens formål er derfor at give borgerne uvildi...
The Dollop
Entertainment
Comedians Dave Anthony and Gareth Reynolds picks a subject from history and examine it....
The Blade
News
The present owners of The Blade, the Block family, bought the newspaper from the Locke family in 1926. In the same year, the present Blade building was constructed. On May 1, 1927 the building was ope...
The Review OH
News
The Review is a daily local newspaper based in East Liverpool, Ohio and serving the city of East Liverpool, southern Columbiana County, Ohio and northern Hancock County, West Virginia. The paper was f...
Morning Journal OH
News
The Morning Journal is the name of a Lisbon, Ohio, newspaper circulated in Columbiana County, Ohio, and environs.Located in Lisbon, Ohio, Morning Journal serves various communities through online and ...
What is programmatic advertising?
Programmatic advertising is automated technology used to buy and sell advertising space online. The technology is used to target ads to specific audiences, enabling advertisers to deliver the right message at the right time.
What is the difference between programmatic advertising and traditional digital advertising?
Traditional digital advertising often consists of a manual process, purchasing advertising space, which could be time-consuming. Programmatic advertising automates the buying process by using data and machine learning to buy advertising space in real time, optimizing advertising campaigns.
What are the benefits of programmatic advertising?
Programmatic advertising offers several benefits, such as improved targeting and personalization, increased efficiency through automation, better use of data to reach the right audience and real-time analytics to quickly adjust campaigns. This leads to more relevant ads for the recipients.
What are the most common types of ad formats used in programmatic advertising?
A variety of ad formats are used in programmatic advertising, including display ads (banners), video ads, native ads, and mobile ads. Ads can also be interactive or with more advanced graphics, animation or video elements. The choice of format depends on the campaign's target group, design and purpose.
How do you measure the success of a programmatic advertising campaign?
The success of a programmatic ad campaign is measured by various key performance indicators (KPIs), such as conversion rate, click-through rate (CTR), impressions, cost per click (CPC) and cost per thousand impressions (CPM). Advanced metrics can also include engagement rate, quality of traffic generated, and ROI (Return on Investment). Analysis of this data helps to understand how effectively the campaign reaches and engages the desired target group and how well it meets the set business goals.
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