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547 brands found
TRAVEL + LEISURE
Travel
Travel + Leisure is a travel and lifestyle media brand that provides travel inspiration, advice, and information to consumers. The brand operates a popular website, TravelandLeisure.com, and a print m...
TripSavvy
Travel
TripSavvy is a travel media brand that provides travel advice, inspiration, and information to help travelers plan their trips. The brand operates a popular website, TripSavvy.com, which offers compre...
Lifewire
Tech
Lifewire is a technology information and advice website. The website's owner is Dotdash Meredith, originally About.com, which launched Lifewire in 2016 as one of its spin-off vertical sites. As of Apr...
Treehugger
Education
Treehugger, the only modern sustainability site that offers advice, clarity, and inspiration for both the eco-savvy and the green-living novice. With 2.6 million monthly users, Treehugger is one of th...
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People en Español
Entertainment
People en Español is a Spanish-language American magazine published by Dotdash Meredith that debuted in 1996, originally as the Spanish-language edition of its publication People. As of 2009, it is th...
Willhaben
Marketplaces
Willhaben started in 2006 and it’s Austria’s biggest digital marketplace. A joint venture between Austrian Styria Media Group and Adevinta, willhaben has been present on the mobile market since 1 July...
Kijiji
Classifieds
Kijiji is like an online village, connecting you with your neighbours and offering a free, easy and fun way to buy and sell items online, as well as find apartments, jobs and services. Kijiji is an e...
Apartment Therapy
Home & Garden
Apartment Therapy is the leading independent home site, designed to guide our readers in creating a home that’s happy, healthy, and uniquely their own. Apartment Therapy’s content spans across house t...
Kitchn
Food & Drink
Kitchn is a food site made by a nationally distributed staff of home cooks. We reach a large audience with a personal voice, guiding our readers as they plan, shop, cook, and organize to support busy,...
Family Handyman
Home & Garden
Family Handyman's position as the No. 1 resource for existing and aspiring DIYers and homeowners is undisputed. With videos, articles, how-tos, project plans and even online home repair and project cl...
VG
News · VG
Mediehuset VG leverer nyheter, underholdning og nyttestoff gjennom papiravisen, nettavisen, mobilutgaven, VGTV og VG+ til iPad. I tillegg til å produsere Norges mest leste avis, eier Mediehuset VG Nor...
SWE CURLING
Sports
SWE Curling - hela Sveriges curling-app!Nå Sveriges curlare och alla följare direkt i handen! SWE CURLING samlar Svenska Curlingförbundets tävlingar, mästerskap och allt om svensk curling i en och sam...
50%
Men
50%
Women
45-54 years
Stavanger Aftenblad
Regional News · Stavanger Aftenblad
Stavanger Aftenblad er en del av Schibsted Norge, og er regionens ledende avis med tanke på rekkevidde og omfang. For deg som annonsør betyr det at du kan sette regionale budskap i en kontekst av kval...
M3
Tech · M3
M3 läses av de som kommer att sätta tonen på prylmarknaden och bilda opinion för vad som kommer att slå igenom i prylsverige – målgruppen som du som säljer hemelektronik omöjligt kan vara utan. Välj M...
86%
Men
14%
Women
20-49 years
Macworld
Computer Software & Applications · Macworld
MacWorld riktar sig till alla som vill lära sig mer om hur de ska använda sina Appleprodukter, få tips om nya produkter och skaffa tillbehör som lyfter användningen. MacWorld bevakar dagligen relevant...
86%
Men
14%
Women
20-49 years
CIO
Computer Software & Applications · CIO
CIO är en produktlinje som finns inom IDG i 72 länder. Sedan 2002 så stöttar CIO Sweden CIO:s, CEO:s, CDO:s, och andra befattningar som är involverade i större IT-investeringar, i deras digitala trans...
Computer Sweden
Computer Software & Applications · Computer Sweden
Vi hjälper våra läsare att förstå och använda informationsteknikens förändrade kraft för att skapa bättre affärer. Oavsett vilka CS kanaler du väljer för dina kommunikationsbehov - sajt, mobilt eller ...
70%
Men
30%
Women
30-55 years
IDG.se
Computer Software & Applications · IDG.se
IDG.se är Sveriges och Nordens största nyhetssajt inom it. Men även så mycket mer än bara nyheter. Hos oss hittar besökarna fördjupad information inför sin it-investering. IDG.se är en viktig del i be...
50%
Men
50%
Women
24-50 years
TechWorld
Computer Software & Applications · TechWorld
Teknisk, praktisk och konkret. TechWorld är forumet som svenska it-proffs inte har råd att missa. Genom webb, nyhetsbrev och event når vi ut till majoriteten av landets it-avdelningar....
75%
Men
25%
Women
25-50 years
IDG Jobb
Computer Software & Applications · IDG Jobb
Teknisk, praktisk och konkret. TechWorld är forumet som svenska it-proffs inte har råd att missa. Genom webb, nyhetsbrev och event når vi ut till majoriteten av landets it-avdelningar...
65%
Men
35%
Women
34-55 years
What is programmatic advertising?
Programmatic advertising is automated technology used to buy and sell advertising space online. The technology is used to target ads to specific audiences, enabling advertisers to deliver the right message at the right time.
What is the difference between programmatic advertising and traditional digital advertising?
Traditional digital advertising often consists of a manual process, purchasing advertising space, which could be time-consuming. Programmatic advertising automates the buying process by using data and machine learning to buy advertising space in real time, optimizing advertising campaigns.
What are the benefits of programmatic advertising?
Programmatic advertising offers several benefits, such as improved targeting and personalization, increased efficiency through automation, better use of data to reach the right audience and real-time analytics to quickly adjust campaigns. This leads to more relevant ads for the recipients.
What are the most common types of ad formats used in programmatic advertising?
A variety of ad formats are used in programmatic advertising, including display ads (banners), video ads, native ads, and mobile ads. Ads can also be interactive or with more advanced graphics, animation or video elements. The choice of format depends on the campaign's target group, design and purpose.
How do you measure the success of a programmatic advertising campaign?
The success of a programmatic ad campaign is measured by various key performance indicators (KPIs), such as conversion rate, click-through rate (CTR), impressions, cost per click (CPC) and cost per thousand impressions (CPM). Advanced metrics can also include engagement rate, quality of traffic generated, and ROI (Return on Investment). Analysis of this data helps to understand how effectively the campaign reaches and engages the desired target group and how well it meets the set business goals.
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