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544 brands found
Successful Farming
Home & Garden
Successful Farming began in 1902 as a publication built on service journalism to help American farmers. Today, our brand includes an award-winning magazine reaching 393,000 farmers and ranchers. We fo...
Brides
Style & Fashion
Brides is a wedding planning and lifestyle media brand that provides inspiration and information for brides-to-be. The brand offers a wide range of content, including wedding planning guides, fashion...
InStyle
Style & Fashion
InStyle was an American monthly women's fashion magazine founded in 1994. It was published in the United States by Dotdash Meredith. In February 2022, it was announced that InStyle would cease print ...
SHAPE
Style & Fashion
At Shape, wellness is for all. Whether you are working toward a specific fitness goal or just hope to feel better and have more energy, our team of writers, editors, personal trainers, and wellness en...
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TRAVEL + LEISURE
Travel
Travel + Leisure is a travel and lifestyle media brand that provides travel inspiration, advice, and information to consumers. The brand operates a popular website, TravelandLeisure.com, and a print m...
TripSavvy
Travel
TripSavvy is a travel media brand that provides travel advice, inspiration, and information to help travelers plan their trips. The brand operates a popular website, TripSavvy.com, which offers compre...
Lifewire
Tech
Lifewire is a technology information and advice website. The website's owner is Dotdash Meredith, originally About.com, which launched Lifewire in 2016 as one of its spin-off vertical sites. As of Apr...
Treehugger
Education
Treehugger, the only modern sustainability site that offers advice, clarity, and inspiration for both the eco-savvy and the green-living novice. With 2.6 million monthly users, Treehugger is one of th...
People en Español
Entertainment
People en Español is a Spanish-language American magazine published by Dotdash Meredith that debuted in 1996, originally as the Spanish-language edition of its publication People. As of 2009, it is th...
Kijiji
Classifieds
Kijiji is like an online village, connecting you with your neighbours and offering a free, easy and fun way to buy and sell items online, as well as find apartments, jobs and services. Kijiji is an e...
Apartment Therapy
Home & Garden
Apartment Therapy is the leading independent home site, designed to guide our readers in creating a home that’s happy, healthy, and uniquely their own. Apartment Therapy’s content spans across house t...
Kitchn
Food & Drink
Kitchn is a food site made by a nationally distributed staff of home cooks. We reach a large audience with a personal voice, guiding our readers as they plan, shop, cook, and organize to support busy,...
Family Handyman
Home & Garden
Family Handyman's position as the No. 1 resource for existing and aspiring DIYers and homeowners is undisputed. With videos, articles, how-tos, project plans and even online home repair and project cl...
Taste of Home
Food & Drink
Taste of Home is the leader in engaging and celebrating home cooks. From comprehensive "How To's" to insightful product recommendations, we create and curate audience-submitted content and ensure the ...
Sun Herald
News
Launched as a weekly newspaper in Biloxi in 1884, the Herald expanded to the new city of Gulfport in 1905 and, in 1934, became the afternoon Daily Herald. In 1968, the Saturday edition was moved from ...
Riverfront Times
News
The Riverfront Times was founded in 1977 as St. Louis's alternative newsweekly. Since then, we've cultivated an audited weekly circulation of 55,000. Because of the pass-along nature of the RFT, our w...
The Kansas City Star
News
The Kansas City Star and kansascity.com are among the most dominant news sources in the middle of the country. Known for journalism that resounds at a local, regional and national level, The Star prod...
Rio Rancho Observer
News
The Rio Rancho Observer is a locally owned and operated community newspaper, dedicated to serving the city of Rio Rancho and Southern Sandoval County through the highest professional business and jour...
Charlotte Observer
News
The Charlotte Observer has continued throughout its years of service to Charlotte and the surrounding communities, to accurately reflect the region and what matters to the local residents. The Observe...
The Herald-Sun
News
The Herald-Sun is an American, English language daily newspaper in Durham, North Carolina, published by the McClatchy Company.The Herald-Sun's geographic emphasis is on the western counties of the Res...
What is programmatic advertising?
Programmatic advertising is automated technology used to buy and sell advertising space online. The technology is used to target ads to specific audiences, enabling advertisers to deliver the right message at the right time.
What is the difference between programmatic advertising and traditional digital advertising?
Traditional digital advertising often consists of a manual process, purchasing advertising space, which could be time-consuming. Programmatic advertising automates the buying process by using data and machine learning to buy advertising space in real time, optimizing advertising campaigns.
What are the benefits of programmatic advertising?
Programmatic advertising offers several benefits, such as improved targeting and personalization, increased efficiency through automation, better use of data to reach the right audience and real-time analytics to quickly adjust campaigns. This leads to more relevant ads for the recipients.
What are the most common types of ad formats used in programmatic advertising?
A variety of ad formats are used in programmatic advertising, including display ads (banners), video ads, native ads, and mobile ads. Ads can also be interactive or with more advanced graphics, animation or video elements. The choice of format depends on the campaign's target group, design and purpose.
How do you measure the success of a programmatic advertising campaign?
The success of a programmatic ad campaign is measured by various key performance indicators (KPIs), such as conversion rate, click-through rate (CTR), impressions, cost per click (CPC) and cost per thousand impressions (CPM). Advanced metrics can also include engagement rate, quality of traffic generated, and ROI (Return on Investment). Analysis of this data helps to understand how effectively the campaign reaches and engages the desired target group and how well it meets the set business goals.
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