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542 brands found
Verywell Mind
Health
Verywell Mind is a sub-brand of the larger health and wellness website, Verywell. It is focused specifically on providing information and advice related to mental health and wellness. The content on V...
Parents
Health
Parents was an American monthly magazine founded in 1926 that featured scientific information on child development geared to help parents in raising their children. Subscribers were notified of the ma...
Investopedia
Investing
Investopedia is a financial education website that provides information and resources on a wide range of investment topics, including stocks, bonds, mutual funds, real estate, and more. The site feat...
The balance
Finance
The Balance makes personal finance easy to understand. It is home to experts who provide clear, practical advice on managing your money. Every day, we publish news, how-to guides, and product reviews ...
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Serious Eats
Food & Drink
Serious Eats is an award-winning food and drink website visited by over 7 million hungry readers every month. Our audience comes to us for rigorously tested recipes, science-driven cooking techniques,...
The Spruce Eats
Advertising
The Spruce Eats evolved from a 25-year archive of recipes generated by chefs, teachers, cookbook writers, home cooks, food makers, and more. And all that content? It’s alive. We’re constantly updating...
Food & Wine
Food & Drink
Food & Wine celebrates the global epicurean experience with authoritative content across our magazine, website, social platforms, premium events such as the Food & Wine Classic in Aspen, and accolade...
Magnolia
Home & Garden
"Magnolia" is the name of a lifestyle magazine that focuses on home design, decorating, and gardening. The magazine is published by the Magnolia Network, a media and lifestyle company founded by Chip ...
The Spruce
Home & Garden
The Spruce is a website that provides information, advice, and inspiration on home improvement, decorating, and lifestyle topics. It covers a wide range of topics, including interior design, DIY proje...
REAL SIMPLE
Home & Garden
Real Simple is an American monthly magazine published by Dotdash Meredith. The magazine features articles and information related to homemaking, childcare, cooking, and emotional well-being. The maga...
Midwest Living
Home & Garden
Midwest Living is a regional American magazine published by Dotdash Meredith focused on the American Midwest. Founded in 1986, the magazine publishes region-specific information and inspiration, focus...
MyDomaine
Home & Garden
MyDomaine is a lifestyle website that provides information and inspiration on interior design, fashion, beauty, and living well. The website features articles, guides, and tutorials covering a wide ra...
Southern Living
Home & Garden
Southern Living is a lifestyle magazine aimed at readers in the Southern United States featuring recipes, house plans, garden plans, and information about Southern culture and travel. It is published ...
WOOD
Home & Garden
Wood Magazine is a publication that focuses on the art and craft of woodworking. The magazine is aimed at woodworkers of all skill levels, from beginners to experts, and provides information, inspirat...
Brides
Style & Fashion
Brides is a wedding planning and lifestyle media brand that provides inspiration and information for brides-to-be. The brand offers a wide range of content, including wedding planning guides, fashion...
SHAPE
Style & Fashion
At Shape, wellness is for all. Whether you are working toward a specific fitness goal or just hope to feel better and have more energy, our team of writers, editors, personal trainers, and wellness en...
TRAVEL + LEISURE
Travel
Travel + Leisure is a travel and lifestyle media brand that provides travel inspiration, advice, and information to consumers. The brand operates a popular website, TravelandLeisure.com, and a print m...
Firdaposten
Local News · Amedia Salg Vest
Vi hjelper bedrifter med annonsering og markedsføring i hele Norge. Amedia er den største utgiveren av lokale medier i Norge, med aviser som leses av over 2,2 millioner mennesker hver eneste dag. Inge...
Hadeland
Local News · Amedia Salg Romerike Innlandet
Amedia Salg hjelper bedrifter med annonsering og markedsføring i hele Norge. Amedia er den største utgiveren av lokale medier i Norge, med aviser som leses av over 2,2 millioner mennesker hver eneste ...
Halden Arbeiderblad
Local News · Amedia Salg Follo og Østfold
Amedia Salg hjelper bedrifter med annonsering og markedsføring i hele Norge. Amedia er den største utgiveren av lokale medier i Norge, med aviser som leses av over 2,2 millioner mennesker hver eneste ...
What is programmatic advertising?
Programmatic advertising is automated technology used to buy and sell advertising space online. The technology is used to target ads to specific audiences, enabling advertisers to deliver the right message at the right time.
What is the difference between programmatic advertising and traditional digital advertising?
Traditional digital advertising often consists of a manual process, purchasing advertising space, which could be time-consuming. Programmatic advertising automates the buying process by using data and machine learning to buy advertising space in real time, optimizing advertising campaigns.
What are the benefits of programmatic advertising?
Programmatic advertising offers several benefits, such as improved targeting and personalization, increased efficiency through automation, better use of data to reach the right audience and real-time analytics to quickly adjust campaigns. This leads to more relevant ads for the recipients.
What are the most common types of ad formats used in programmatic advertising?
A variety of ad formats are used in programmatic advertising, including display ads (banners), video ads, native ads, and mobile ads. Ads can also be interactive or with more advanced graphics, animation or video elements. The choice of format depends on the campaign's target group, design and purpose.
How do you measure the success of a programmatic advertising campaign?
The success of a programmatic ad campaign is measured by various key performance indicators (KPIs), such as conversion rate, click-through rate (CTR), impressions, cost per click (CPC) and cost per thousand impressions (CPM). Advanced metrics can also include engagement rate, quality of traffic generated, and ROI (Return on Investment). Analysis of this data helps to understand how effectively the campaign reaches and engages the desired target group and how well it meets the set business goals.
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