Programmatic

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Best Programmatic advertising providers

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543 brands found

The Kansas City Star

News
The Kansas City Star and kansascity.com are among the most dominant news sources in the middle of the country. Known for journalism that resounds at a local, regional and national level, The Star prod...

Rio Rancho Observer

News
The Rio Rancho Observer is a locally owned and operated community newspaper, dedicated to serving the city of Rio Rancho and Southern Sandoval County through the highest professional business and jour...

Charlotte Observer

News
The Charlotte Observer has continued throughout its years of service to Charlotte and the surrounding communities, to accurately reflect the region and what matters to the local residents. The Observe...

The Herald-Sun

News
The Herald-Sun is an American, English language daily newspaper in Durham, North Carolina, published by the McClatchy Company.The Herald-Sun's geographic emphasis is on the western counties of the Res...
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The News & Observer

News
The News & Observer is widely regarded as one of the nation's best regional newspapers and places a strong emphasis on investigative reporting and watchdog journalism. In 1996, the paper was awarded t...

Apartment Therapy

Home & Garden
Apartment Therapy is the leading independent home site, designed to guide our readers in creating a home that’s happy, healthy, and uniquely their own. Apartment Therapy’s content spans across house t...

Kitchn

Food & Drink
Kitchn is a food site made by a nationally distributed staff of home cooks. We reach a large audience with a personal voice, guiding our readers as they plan, shop, cook, and organize to support busy,...

Family Handyman

Home & Garden
Family Handyman's position as the No. 1 resource for existing and aspiring DIYers and homeowners is undisputed. With videos, articles, how-tos, project plans and even online home repair and project cl...

Taste of Home

Food & Drink
Taste of Home is the leader in engaging and celebrating home cooks. From comprehensive "How To's" to insightful product recommendations, we create and curate audience-submitted content and ensure the ...

Cosmopolitan UK

Entertainment
Cosmopolitan is an American monthly fashion and entertainment magazine for women, first published based in New York City in March 1886 as a family magazine; it was later transformed into a literary ma...

Country Living Uk

Home & Garden
At Country Living, we are committed to bring you the best advice and inspiration for your home, from interiors to gardening and pets. Whether you are redesigning your home or looking to learn the late...

Delish UK

Food & Drink
Delish UK is your ultimate foodie best friend who always knows the best restaurants to eat in, hosts amazing dinner parties and can make a mean cocktail. We know the best products to buy, whether that...

Digital Spy

Entertainment
Digital Spy (DS) is a British-based entertainment, television and film website and brand and is the largest digital property at Hearst UK. Since its launch in 1999, Digital Spy has focused on entertai...

ELLE Decoration UK

Interior Decorating
ELLE Decoration is the world's bestselling design and interiors brand, showcasing inspirational and luxurious interiors alongside expert advice and in-depth knowledge.ELLE Decoration’s audience is lux...

Esquire UK

Style & Fashion
Esquire is an American men's magazine. Currently published in the United States by Hearst Communications, it also has more than 20 international editions.Founded in 1933, it flourished during the Grea...

Good Housekeeping UK

Style & Fashion
For the past 100 years, Good Housekeeping, Britain’s biggest-selling lifestyle magazine, has delivered recipes and consumer tests, as well as home, health, beauty and fashion advice. Backed by our con...

Journey UK

Travel
The journey is the travel magazine and website from Princess Cruises, produced by Hearst UK.Using experienced travel writers and editors, Journey unearths local knowledge via customers, Princess Cruis...

NetDoctor UK

Health
NetDoctor is the UK’s leading independent health and wellbeing site, offering consumers access to expert and comprehensive health and lifestyle information.NetDoctor is a collaboration between committ...

Sportmagazine

Sports
Sport/Voetbalmagazine focuses on the soccer world, with the latest news and updates. ...

NordEclair

News
NordEclair is the digital version of the print edition of the newspaper Tounai. Its news content is produced in French. ...

What is programmatic advertising?

Programmatic advertising is automated technology used to buy and sell advertising space online. The technology is used to target ads to specific audiences, enabling advertisers to deliver the right message at the right time.

What is the difference between programmatic advertising and traditional digital advertising?

Traditional digital advertising often consists of a manual process, purchasing advertising space, which could be time-consuming. Programmatic advertising automates the buying process by using data and machine learning to buy advertising space in real time, optimizing advertising campaigns.

What are the benefits of programmatic advertising?

Programmatic advertising offers several benefits, such as improved targeting and personalization, increased efficiency through automation, better use of data to reach the right audience and real-time analytics to quickly adjust campaigns. This leads to more relevant ads for the recipients.

What are the most common types of ad formats used in programmatic advertising?

A variety of ad formats are used in programmatic advertising, including display ads (banners), video ads, native ads, and mobile ads. Ads can also be interactive or with more advanced graphics, animation or video elements. The choice of format depends on the campaign's target group, design and purpose.

How do you measure the success of a programmatic advertising campaign?

The success of a programmatic ad campaign is measured by various key performance indicators (KPIs), such as conversion rate, click-through rate (CTR), impressions, cost per click (CPC) and cost per thousand impressions (CPM). Advanced metrics can also include engagement rate, quality of traffic generated, and ROI (Return on Investment). Analysis of this data helps to understand how effectively the campaign reaches and engages the desired target group and how well it meets the set business goals.

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