Programmatic

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Best Programmatic advertising providers

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547 brands found

Serious Eats

Food & Drink
Serious Eats is an award-winning food and drink website visited by over 7 million hungry readers every month. Our audience comes to us for rigorously tested recipes, science-driven cooking techniques,...

Simply Recipes

Food & Drink
Simply Recipes is here to help you cook delicious meals with less stress and more joy. We offer recipes and cooking advice for home cooks, by home cooks. Helping create “kitchen wins” is what we’re al...

The Spruce Eats

Advertising
The Spruce Eats evolved from a 25-year archive of recipes generated by chefs, teachers, cookbook writers, home cooks, food makers, and more. And all that content? It’s alive. We’re constantly updating...

Eating Well

Food & Drink
Meredith Corporation was an American media conglomerate based in Des Moines, Iowa, that owned magazines, television stations, websites, and radio stations. Its publications had a readership of more th...
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Food & Wine

Food & Drink
Food & Wine  celebrates the global epicurean experience with authoritative content across our magazine, website, social platforms, premium events such as the Food & Wine Classic in Aspen, and accolade...

Liquor.com

Food & Drink
Liquor.com is dedicated to good drinking and great living. We inspire, entertain and educate anyone—and everyone—interested in what happens in the glass and out of it. Cocktail recipes; home bar know-...

Better Homes & Gardens

Home & Garden
Better Homes and Gardens is the fourth best selling magazine in the United States. The editor in chief is Stephen Orr. Better Homes and Gardens focuses on interests regarding homes, cooking, gardening...

The Spruce

Home & Garden
The Spruce is a website that provides information, advice, and inspiration on home improvement, decorating, and lifestyle topics. It covers a wide range of topics, including interior design, DIY proje...

REAL SIMPLE

Home & Garden
Real Simple is an American monthly magazine published by Dotdash Meredith.  The magazine features articles and information related to homemaking, childcare, cooking, and emotional well-being. The maga...

Midwest Living

Home & Garden
Midwest Living is a regional American magazine published by Dotdash Meredith focused on the American Midwest. Founded in 1986, the magazine publishes region-specific information and inspiration, focus...

MyDomaine

Home & Garden
MyDomaine is a lifestyle website that provides information and inspiration on interior design, fashion, beauty, and living well. The website features articles, guides, and tutorials covering a wide ra...

Southern Living

Home & Garden
Southern Living is a lifestyle magazine aimed at readers in the Southern United States featuring recipes, house plans, garden plans, and information about Southern culture and travel. It is published ...

Brides

Style & Fashion
 Brides is a wedding planning and lifestyle media brand that provides inspiration and information for brides-to-be. The brand offers a wide range of content, including wedding planning guides, fashion...

InStyle

Style & Fashion
InStyle was an American monthly women's fashion magazine founded in 1994. It was published in the United States by Dotdash Meredith.  In February 2022, it was announced that InStyle would cease print ...

SHAPE

Style & Fashion
At Shape, wellness is for all. Whether you are working toward a specific fitness goal or just hope to feel better and have more energy, our team of writers, editors, personal trainers, and wellness en...

TripSavvy

Travel
TripSavvy is a travel media brand that provides travel advice, inspiration, and information to help travelers plan their trips. The brand operates a popular website, TripSavvy.com, which offers compre...

Lifewire

Tech
Lifewire is a technology information and advice website. The website's owner is Dotdash Meredith, originally About.com, which launched Lifewire in 2016 as one of its spin-off vertical sites. As of Apr...

Entertainment Weekly

Entertainment
Entertainment Weekly (sometimes abbreviated as EW) is an American digital-only entertainment magazine based in New York City, published by Dotdash Meredith, that covers film, television, music, Broadw...

Willhaben

Marketplaces
Willhaben started in 2006 and it’s Austria’s biggest digital marketplace. A joint venture between Austrian Styria Media Group and Adevinta, willhaben has been present on the mobile market since 1 July...

Kijiji

Classifieds
Kijiji  is like an online village, connecting you with your neighbours and offering a free, easy and fun way to buy and sell items online, as well as find apartments, jobs and services. Kijiji is an e...

What is programmatic advertising?

Programmatic advertising is automated technology used to buy and sell advertising space online. The technology is used to target ads to specific audiences, enabling advertisers to deliver the right message at the right time.

What is the difference between programmatic advertising and traditional digital advertising?

Traditional digital advertising often consists of a manual process, purchasing advertising space, which could be time-consuming. Programmatic advertising automates the buying process by using data and machine learning to buy advertising space in real time, optimizing advertising campaigns.

What are the benefits of programmatic advertising?

Programmatic advertising offers several benefits, such as improved targeting and personalization, increased efficiency through automation, better use of data to reach the right audience and real-time analytics to quickly adjust campaigns. This leads to more relevant ads for the recipients.

What are the most common types of ad formats used in programmatic advertising?

A variety of ad formats are used in programmatic advertising, including display ads (banners), video ads, native ads, and mobile ads. Ads can also be interactive or with more advanced graphics, animation or video elements. The choice of format depends on the campaign's target group, design and purpose.

How do you measure the success of a programmatic advertising campaign?

The success of a programmatic ad campaign is measured by various key performance indicators (KPIs), such as conversion rate, click-through rate (CTR), impressions, cost per click (CPC) and cost per thousand impressions (CPM). Advanced metrics can also include engagement rate, quality of traffic generated, and ROI (Return on Investment). Analysis of this data helps to understand how effectively the campaign reaches and engages the desired target group and how well it meets the set business goals.

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