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547 brands found
The Wichita Eagle
News
The Wichita Eagle, in print and online as Kansas.com, is the leading and essential source for news, information, commentary, and advertising in south-central Kansas. Wichita, the largest city in the s...
Lexington Herald-Leader
News
The Lexington Herald traces its roots to 1870 and the Lexington Leader to 1888. Leader owner John G. Stoll bought the Herald in 1937; Knight Newspapers bought them in 1973. The papers merged Jan. 1, 1...
Westword
News
Since its founding in 1977, Westword has carved out a place in the cultural firmament of the Mile High City.Thanks to our early commitment to digital journalism, westword.com attracts more than 1.5 mi...
Citrus County Chronicle
News
The Citrus County Chronicle is the No. 1 source for news, community events and entertainment in Citrus County. Founded in the 1890s, the Chronicle is the oldest business in Citrus County.The Chronicle...
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El Nuevo Herald
News
El Nuevo Herald is the largest Spanish-language Sunday newspaper, and the second largest Monday through Saturday. El Nuevo Herald has an extraordinary sphere of influence in Latin America and the Cari...
Miami Herald FL
Pets & Animals
South Florida’s source for the latest breaking local news, plus sports, weather, business, jobs, real estate, shopping, health, travel, entertainment and more.The Miami-Ft. Lauderdale DMA makes up nea...
Miami New Times
Advertising
Since its founding in 1987, Miami New Times has become a cultural touchstone in South Florida. We’ve got a hard-earned reputation for publishing compelling stories ignored or overlooked by major medi...
New Times Broward-Palm Beach
News
In 1997, the owners of Miami New Times did something they hadn’t done since 1970: start a newspaper from scratch. That’s how New Times Broward-Palm Beach was born.With offices in downtown Fort Lauderd...
Longview News-Journal
News
The Longview News-Journal is the major newspaper printed in the City of Longview, Texas.Dating to 1871 under independent publishers, including James Hogg, later Texas governor, and Carl Estes, Longvie...
San Antonio Current
News
The San Antonio Current is a free weekly alternative newspaper in San Antonio, Texas. The Current focuses on investigative journalism, political analysis, and critical coverage of local music and cult...
Seven Days
News
Seven Days is an independent weekly newspaper covering Vermont news, politics, food, arts and culture. New issues are published each Wednesday and distributed free at 1,000 locations in Northern and C...
Shepherd Express
News
Shepherd Express is Milwaukee's official alternative weekly covering the city's arts, entertainment, culture and dining. With over 300,000 readers Shepherd Express is regarded as Milwaukee's most pop...
Psykologisk.no
News
Psykologisk.no tar mål av seg å være psykologiens dagsavis. Avisen skal være nyhetsledende i Norge på psykologi, og bidra til økt psykologisk innsikt.Vi skal dyrke nysgjerrigheten om mennesket og psyk...
Verywell Health
Health
Verywell is a health and wellness website that provides information and advice on various health topics. The website covers a wide range of topics such as fitness, nutrition, mental health, and disea...
Verywell Family
Health
Verywell Family is a sub-brand of the larger health and wellness website, Verywell. It is focused specifically on providing information and advice to families on various health and wellness topics. Th...
Verywell Mind
Health
Verywell Mind is a sub-brand of the larger health and wellness website, Verywell. It is focused specifically on providing information and advice related to mental health and wellness. The content on V...
Health
Women's Health
Health (formerly In Health) was an American magazine focused on women's health and owned by Dotdash Meredith. The magazine's topics range from improper diet to dealing with life issues such as weak re...
Parents
Health
Parents was an American monthly magazine founded in 1926 that featured scientific information on child development geared to help parents in raising their children. Subscribers were notified of the ma...
Investopedia
Investing
Investopedia is a financial education website that provides information and resources on a wide range of investment topics, including stocks, bonds, mutual funds, real estate, and more. The site feat...
The balance
Finance
The Balance makes personal finance easy to understand. It is home to experts who provide clear, practical advice on managing your money. Every day, we publish news, how-to guides, and product reviews ...
What is programmatic advertising?
Programmatic advertising is automated technology used to buy and sell advertising space online. The technology is used to target ads to specific audiences, enabling advertisers to deliver the right message at the right time.
What is the difference between programmatic advertising and traditional digital advertising?
Traditional digital advertising often consists of a manual process, purchasing advertising space, which could be time-consuming. Programmatic advertising automates the buying process by using data and machine learning to buy advertising space in real time, optimizing advertising campaigns.
What are the benefits of programmatic advertising?
Programmatic advertising offers several benefits, such as improved targeting and personalization, increased efficiency through automation, better use of data to reach the right audience and real-time analytics to quickly adjust campaigns. This leads to more relevant ads for the recipients.
What are the most common types of ad formats used in programmatic advertising?
A variety of ad formats are used in programmatic advertising, including display ads (banners), video ads, native ads, and mobile ads. Ads can also be interactive or with more advanced graphics, animation or video elements. The choice of format depends on the campaign's target group, design and purpose.
How do you measure the success of a programmatic advertising campaign?
The success of a programmatic ad campaign is measured by various key performance indicators (KPIs), such as conversion rate, click-through rate (CTR), impressions, cost per click (CPC) and cost per thousand impressions (CPM). Advanced metrics can also include engagement rate, quality of traffic generated, and ROI (Return on Investment). Analysis of this data helps to understand how effectively the campaign reaches and engages the desired target group and how well it meets the set business goals.
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