Inserts

Insert advertising in Michigan

Explore our list of leading brands offering insert advertising. Search, compare and choose the best solution for your company.

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40 brands found

The Alpena News

News
The Alpena News is a general daily newspaper in the city of Alpena, Michigan in the United States. It has an approximate circulation of 10,000, and is published by Ogden Newspapers Inc. News reports a...

The State News

News
The State News has been a pillar of Michigan State University, East Lansing, Lansing, and surrounding communities for more than 100 years. It is one of the last independent nonprofit student-run media...

The Daily Press

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The Daily Press is a newspaper published in Escanaba, Michigan, United States. The newspaper serve Delta, Schoolcraft, and northern Menominee counties. The Daily Press publishes editions Monday throug...

The Daily Mining Gazette

News
The Daily Mining Gazette is a newspaper published in Houghton, Michigan. The paper is also distributed over most of the Upper Peninsula and some northern parts of the Lower Peninsula of Michigan. It i...
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Traverse City Record-Eagle

News
The Traverse City Record-Eagle is a daily morning newspaper that circulates in 13 counties in northwest lower Michigan.It distributes through a region that includes Antrim, Benzie, Charlevoix, Cheboyg...

Shepherd Express

News
 Shepherd Express is Milwaukee's official alternative weekly covering the city's arts, entertainment, culture and dining. With over 300,000 readers Shepherd Express is regarded as Milwaukee's most pop...

Ashland Daily Press

News
The Ashland Daily Press (or simply Daily Press) is a twice-weekly newspaper based in Ashland, Wisconsin. American Consolidated Media(ACM) bought the paper in 2007; in 2014, Adams Publishing Group (APG...

The Daily Cardinal

News
The Daily Cardinal is a student newspaper that serves the University of Wisconsin–Madison community. One of the oldest student newspapers in the country,  it began publishing on Monday, April 4, 1892....

Michigan Chronicle

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The Michigan Chronicle is a multimedia news, information and events company. We are the #1 source for news, information, and culturally relevant content in Michigan. Every day we distribute news and i...

Chicago Sun-Times

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Winner of eight Pulitzer Prizes, the Chicago Sun-Times is Chicago’s oldest continuously published daily newspaper in the city. Founded in 1948 through a merger of the Chicago Sun and the Daily Times, ...

Wednesday Journal

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Wednesday Journal, Inc. is a newspaper publisher based in Oak Park, Illinois. It publishes a free weekly community newspaper in Chicago's Austin neighborhood, paid weekly newspapers in the city's west...

Daily Journal (Franklin, Indiana)

News
The Daily Journal is an American daily newspaper published Monday through Saturday mornings in Franklin, Indiana. It is owned by AIM Media Indiana. It covers the entirety of Johnson County, Indiana in...

The Herald Republican

News
The Herald Republican, serving Steuben County, Ind., traces its roots to the pre-Civil War publication, the Steuben Republican, first published in May 1857. The Angola Herald began publication as a De...

The News Sun

News
The News Sun is the daily newspaper serving Noble and LaGrange counties in northeast Indiana. It traces its history back to the spring of 1859 or 1860 in Kendallville when Judson Palmiter began public...

The Republic

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The Republic has been recognized scores of times by state and national organizations for achievements in news reporting, advertising and circulation, including winning the coveted Kent Cooper Award fr...

Tribune Chronicle

News
The Tribune Chronicle is a daily morning newspaper serving Warren, Ohio and the Mahoning Valley area of the United States. The newspaper claims to be the second oldest in the U.S. state of Ohio.  The ...

The Crescent-News

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The Crescent-News is the largest daily newspaper in the four county area comprising Northwest Ohio and is owned by the Adams Publishing Group.The company’s main product is The Crescent-News, a daily n...

The Review OH

News
The Review is a daily local newspaper based in East Liverpool, Ohio and serving the city of East Liverpool, southern Columbiana County, Ohio and northern Hancock County, West Virginia. The paper was f...

The Courier OH

News
The Courier is a daily newspaper based in Findlay, Ohio. It is delivered primarily to Hancock County and parts of Wyandot, Putnam, Seneca, Wood, Allen and Henry counties in Ohio. It was owned and oper...

Morning Journal OH

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The Morning Journal is the name of a Lisbon, Ohio, newspaper circulated in Columbiana County, Ohio, and environs.Located in Lisbon, Ohio, Morning Journal serves various communities through online and ...
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What is an insert in the context of advertising?

An insert is a separate printed or physical material that accompanies a main publication, such as a newspaper or magazine. It can be in the form of a product catalog, a trial-sized product, or offers and coupons. Inserts are created to highlight specific campaigns, events, or product news.

Why should one consider advertising via inserts?

Inserts stand out from regular advertisements, making them more memorable. Additionally, they serve as a bridge between digital and physical media: when customers see an insert, 30% go online to further explore the brand. This combination of reach and engagement makes insert advertising effective.

You can also be highly creative with inserts compared to other products. Many brands engage senses other than sight, such as smell, taste, and touch. Examples of such inserts include mini samples where one might test a new perfume, taste, or hand cream. By thinking outside the box, you can reach potential customers in a completely different way through inserts.

What is the cost to advertise with an insert?

The cost to advertise with an insert can vary depending on several factors such as size, design, print quality, product, and distribution scope. It's best to contact the specific publication for an estimate based on your specific needs. You can browse hundreds of media offering insert advertising on Ocast.

Which type of company should invest in advertising via inserts?

Inserts can be particularly effective for certain types of businesses, such as retail or event-driven businesses. The key lies in creating relevant content and choosing the right publication for distribution to best reach your target audience.

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