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Insert advertising in Michigan
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The Alpena News
News · The Alpena News is a general daily newspaper in the city of Alpena, Michigan in the United States. It has an approximate circulation of 10,0...
The State News
News · The State News has been a pillar of Michigan State University, East Lansing, Lansing, and surrounding communities for more than 100 years. I...
The Daily Press
News · The Daily Press is a newspaper published in Escanaba, Michigan, United States. The newspaper serve Delta, Schoolcraft, and northern Menomine...
The Daily Mining Gazette
News · The Daily Mining Gazette is a newspaper published in Houghton, Michigan. The paper is also distributed over most of the Upper Peninsula and ...
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Traverse City Record-Eagle
News · The Traverse City Record-Eagle is a daily morning newspaper that circulates in 13 counties in northwest lower Michigan.It distributes throug...
Shepherd Express
News · Shepherd Express is Milwaukee's official alternative weekly covering the city's arts, entertainment, culture and dining. With over 300,000 ...
Ashland Daily Press
News · The Ashland Daily Press (or simply Daily Press) is a twice-weekly newspaper based in Ashland, Wisconsin. American Consolidated Media(ACM) bo...
The Daily Cardinal
News · The Daily Cardinal is a student newspaper that serves the University of Wisconsin–Madison community. One of the oldest student newspapers in...
Michigan Chronicle
News · The Michigan Chronicle is a multimedia news, information and events company. We are the #1 source for news, information, and culturally rele...
Chicago Sun-Times
News · Winner of eight Pulitzer Prizes, the Chicago Sun-Times is Chicago’s oldest continuously published daily newspaper in the city. Founded in 19...
Wednesday Journal
News · Wednesday Journal, Inc. is a newspaper publisher based in Oak Park, Illinois. It publishes a free weekly community newspaper in Chicago's Au...
Daily Journal (Franklin, Indiana)
News · The Daily Journal is an American daily newspaper published Monday through Saturday mornings in Franklin, Indiana. It is owned by AIM Media I...
The Herald Republican
News · The Herald Republican, serving Steuben County, Ind., traces its roots to the pre-Civil War publication, the Steuben Republican, first publis...
The News Sun
News · The News Sun is the daily newspaper serving Noble and LaGrange counties in northeast Indiana. It traces its history back to the spring of 18...
The Republic
News · The Republic has been recognized scores of times by state and national organizations for achievements in news reporting, advertising and cir...
Tribune Chronicle
News · The Tribune Chronicle is a daily morning newspaper serving Warren, Ohio and the Mahoning Valley area of the United States. The newspaper cla...
The Crescent-News
News · The Crescent-News is the largest daily newspaper in the four county area comprising Northwest Ohio and is owned by the Adams Publishing Grou...
The Review OH
News · The Review is a daily local newspaper based in East Liverpool, Ohio and serving the city of East Liverpool, southern Columbiana County, Ohio...
The Courier OH
News · The Courier is a daily newspaper based in Findlay, Ohio. It is delivered primarily to Hancock County and parts of Wyandot, Putnam, Seneca, W...
Morning Journal OH
News · The Morning Journal is the name of a Lisbon, Ohio, newspaper circulated in Columbiana County, Ohio, and environs.Located in Lisbon, Ohio, Mo...
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What is an insert in the context of advertising?
An insert is a separate printed or physical material that accompanies a main publication, such as a newspaper or magazine. It can be in the form of a product catalog, a trial-sized product, or offers and coupons. Inserts are created to highlight specific campaigns, events, or product news.
Why should one consider advertising via inserts?
Inserts stand out from regular advertisements, making them more memorable. Additionally, they serve as a bridge between digital and physical media: when customers see an insert, 30% go online to further explore the brand. This combination of reach and engagement makes insert advertising effective.
You can also be highly creative with inserts compared to other products. Many brands engage senses other than sight, such as smell, taste, and touch. Examples of such inserts include mini samples where one might test a new perfume, taste, or hand cream. By thinking outside the box, you can reach potential customers in a completely different way through inserts.
What is the cost to advertise with an insert?
The cost to advertise with an insert can vary depending on several factors such as size, design, print quality, product, and distribution scope. It's best to contact the specific publication for an estimate based on your specific needs. You can browse hundreds of media offering insert advertising on Ocast.
Which type of company should invest in advertising via inserts?
Inserts can be particularly effective for certain types of businesses, such as retail or event-driven businesses. The key lies in creating relevant content and choosing the right publication for distribution to best reach your target audience.
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