Inserts

Insert advertising in Massachusetts

Explore our list of leading brands offering insert advertising. Search, compare and choose the best solution for your company.

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31 brands found

The Reminder publications.

News
We publish local, hometown news for the Western Mass communities of: East Longmeadow, Wilbraham, Hampden, Longmeadow, Enfield (CT), Somers (CT), Springfield, Agawam, Feeding Hills, West Springfield, W...

The Berkshire Eagle

News
The Berkshire Eagle is an American daily newspaper published in Pittsfield, Massachusetts, and covering all of Berkshire County, as well as four New York communities near Pittsfield. It is considered ...

The Harvard Crimson MA

News
The Harvard Crimson is the student newspaper of Harvard University and was founded in 1873. Run entirely by Harvard College undergraduates, it served for many years as the only daily newspaper in Camb...

The Tech

News
The Tech is MIT's oldest and largest newspaper. We have provided MIT faculty, staff, and students with continuous news service since 1881. We publish Thursdays during the regular school year and month...
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The Tufts Daily

News
The Tufts Daily is the entirely student-run newspaper of record at Tufts University in Medford, Mass. An editorially and financially independent organization, the Daily’s staff of more than 100 covers...

The Laconia Daily Sun

News
The Laconia Daily Sun is a five-day (Tuesday through Saturday) free morning daily newspaper published in the city of Laconia, New Hampshire, United States, covering Belknap County and the Lakes Region...

New Hampshire Union Leader

News
The New Hampshire Union Leader and Sunday News deliver trusted news, information and resources connecting the Granite State.As publisher of the only statewide newspapers, we field New Hampshire's larg...

The Telegraph NH

News
The Telegraph has been the trusted source for local news and information in southern New Hampshire nearly two centuries.Our powerful reach, which has grown to more than 100,000 print and online reader...

Bedford Bulletin

News
Neighborhood News is the publisher of five free weeklies, based in Manchester, New Hampshire. The five weeklies are The Hooksett Banner, The Bedford Bulletin, The Goffstown News, The Bow Times and the...

The Valley Breeze of Pawtucket

News
In August 2009, The Valley Breeze founded its 5th newspaper, serving Pawtucket, R.I. Each week more than 9,000 papers are distributed there today.All told, we now distribute nearly 60,000 community ne...

The Westerly Sun

News
The Westerly Sun is a seven-day daily newspaper published in Westerly, Rhode Island, United States, covering portions of Washington County, Rhode Island, and New London County, Connecticut. The Sun is...

The North Providence Breeze

News
On March 27, 1996, The Valley Breeze began in the Cumberland home of its founder, Publisher Thomas V. Ward, a photojournalist and editor, in partnership with Deputy Publisher James Quinn, an advertisi...

The Valley Breeze of Cumberland & Lincoln

News
On March 27, 1996, The Valley Breeze began in the Cumberland home of its founder, Publisher Thomas V. Ward, a photojournalist and editor, in partnership with Deputy Publisher James Quinn, an advertisi...

The Valley Breeze of North Smithfield and Woonsocket

News
On March 27, 1996, The Valley Breeze began in the Cumberland home of its founder, Publisher Thomas V. Ward, a photojournalist and editor, in partnership with Deputy Publisher James Quinn, an advertisi...

The Valley Breeze & Observer

News
In February, 2006, The Valley Breeze purchased the Burgess family’s 50-year-old Observer paid weekly newspaper of Smithfield, R.I. and the North Star free weekly of North Providence, R.I. Both communi...

Barrington Times

News
EastBayRI.com is powered by East Bay Media Group, a family company based in Bristol, Rhode Island, that began publishing newspapers in 1837.Today we publish the Barrington Times, Warren Times-Gazette,...

Bristol Phoenix

News
EastBayRI.com is powered by East Bay Media Group, a family company based in Bristol, Rhode Island, that began publishing newspapers in 1837.Today we publish the Barrington Times, Warren Times-Gazette,...

East Providence Post

News
EastBayRI.com is powered by East Bay Media Group, a family company based in Bristol, Rhode Island, that began publishing newspapers in 1837.Today we publish the Barrington Times, Warren Times-Gazette,...

Sakonnet Times

News
EastBayRI.com is powered by East Bay Media Group, a family company based in Bristol, Rhode Island, that began publishing newspapers in 1837.Today we publish the Barrington Times, Warren Times-Gazette,...

Warren Times-Gazette

News
The Warren Times-Gazette is a weekly newspaper in Bristol County, Rhode Island covering local news, sports, business and community events. It is owned by East Bay Newspapers and has a paid circulation...

What is an insert in the context of advertising?

An insert is a separate printed or physical material that accompanies a main publication, such as a newspaper or magazine. It can be in the form of a product catalog, a trial-sized product, or offers and coupons. Inserts are created to highlight specific campaigns, events, or product news.

Why should one consider advertising via inserts?

Inserts stand out from regular advertisements, making them more memorable. Additionally, they serve as a bridge between digital and physical media: when customers see an insert, 30% go online to further explore the brand. This combination of reach and engagement makes insert advertising effective.

You can also be highly creative with inserts compared to other products. Many brands engage senses other than sight, such as smell, taste, and touch. Examples of such inserts include mini samples where one might test a new perfume, taste, or hand cream. By thinking outside the box, you can reach potential customers in a completely different way through inserts.

What is the cost to advertise with an insert?

The cost to advertise with an insert can vary depending on several factors such as size, design, print quality, product, and distribution scope. It's best to contact the specific publication for an estimate based on your specific needs. You can browse hundreds of media offering insert advertising on Ocast.

Which type of company should invest in advertising via inserts?

Inserts can be particularly effective for certain types of businesses, such as retail or event-driven businesses. The key lies in creating relevant content and choosing the right publication for distribution to best reach your target audience.

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