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News · The Beaumont Enterprise, recognized by the Texas State Historical Survey Committee as Southeast Texas' oldest business, has been serving the...
News · Hood County News is an American twice weekly newspaper, serving Granbury and Hood County, Texas. It is descended from the Granbury Vidette, ...
News · The Kerrville Daily Times, formerly the Kerrville Times and Centerpoint News, is a local and regional newspaper published in Kerrville, Texa...
News · The Baylor Lariat is the award-winning student newspaper of Baylor University. Started in 1900, the publication has covered several top stor...
News · American City Business Journals, Inc. (ACBJ) is an American newspaper publisher based in Charlotte, North Carolina. ACBJ publishes The Busin...
News · The Daily Texan is the student newspaper of the University of Texas at Austin. It is one of the largest college newspapers in the United Sta...
News · The Focus Daily News is a daily newspaper published in DeSoto, Texas, covering Dallas County. It is locally owned and operated by Focus News...
Advertising · Daily & weekly publications that have been around for over 165 years with a combined reach covering Southern Illinois (just 1-2 hours from M...
News · We revolutionized personality journalism when we launched in 1974 with a mission to celebrate extraordinary people doing ordinary things and...
News · Sports Illustrated’s journalism goes deeper than the scores, moderating the national sports conversation for over 65 years via trusted, auth...
News · The Advocate is Louisiana's largest daily newspaper. Based in Baton Rouge, it serves the southern portion of the state. Separate editions fo...
News · The Columbia Missourian is a community news organization managed by professional editors and staffed by Missouri School of Journalism studen...
News · As one of Jasper County's longest-running businesses, The Joplin Globe has a more than 120-year history of covering the region's current eve...
News · The St. Joseph News-Press is a daily morning newspaper based in St. Joseph, Missouri. It is the flagship publication of the News-Press & Gaz...
An insert is a separate printed or physical material that accompanies a main publication, such as a newspaper or magazine. It can be in the form of a product catalog, a trial-sized product, or offers and coupons. Inserts are created to highlight specific campaigns, events, or product news.
Inserts stand out from regular advertisements, making them more memorable. Additionally, they serve as a bridge between digital and physical media: when customers see an insert, 30% go online to further explore the brand. This combination of reach and engagement makes insert advertising effective.
You can also be highly creative with inserts compared to other products. Many brands engage senses other than sight, such as smell, taste, and touch. Examples of such inserts include mini samples where one might test a new perfume, taste, or hand cream. By thinking outside the box, you can reach potential customers in a completely different way through inserts.
The cost to advertise with an insert can vary depending on several factors such as size, design, print quality, product, and distribution scope. It's best to contact the specific publication for an estimate based on your specific needs. You can browse hundreds of media offering insert advertising on Ocast.
Inserts can be particularly effective for certain types of businesses, such as retail or event-driven businesses. The key lies in creating relevant content and choosing the right publication for distribution to best reach your target audience.
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