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Insert advertising in New York City, NY
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15 brands found
REAL SIMPLE
Home & Garden · Real Simple is an American monthly magazine published by Dotdash Meredith. The magazine features articles and information related to homema...
Martha Stewart
Home & Garden · Martha Stewart Living is a magazine and former television program featuring entertaining and lifestyle expert Martha Stewart. Both the magaz...
Food & Wine
Food & Drink · Food & Wine celebrates the global epicurean experience with authoritative content across our magazine, website, social platforms, premium e...
Magnolia
Home & Garden · "Magnolia" is the name of a lifestyle magazine that focuses on home design, decorating, and gardening. The magazine is published by the Magn...
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House Beautiful
Entertainment · At House Beautiful, we're dedicated to bringing you the best in inspiration and education for your home. Founded in 1896, we are the oldest ...
Columbia Daily Spectator
News · Founded in 1877, the Columbia Daily Spectator delivers news daily to thousands of readers around Columbia University, Morningside Heights, W...
TRAVEL + LEISURE
Travel · Travel + Leisure is a travel and lifestyle media brand that provides travel inspiration, advice, and information to consumers. The brand ope...
The Daily Targum
News · The Daily Targum is the official student newspaper of Rutgers, the State University of New Jersey. Founded in 1867, it is the second-oldes...
Montclair Local
News · We are a startup independent local printed weekly newspaper whose mission is to “Spark dialogue, objectively inform, and build community in ...
TAPinto
News · TAPinto.net is a network of more than 90 franchised online local news and digital marketing platforms in New Jersey, New York, Pennsylvania,...
The Daily Orange
News · The Daily Orange is an independent, nonprofit newspaper published in Syracuse, New York. The paper was first published in 1903 and went inde...
The Daily Star
News · The Daily Star is a daily newspaper in Oneonta, New York, United States. It is owned by Community Newspaper Holdings Inc. It also owns and o...
Better Newspapers Inc - Centralia Group - Southern Illinois
Advertising · Daily & weekly publications that have been around for over 165 years with a combined reach covering Southern Illinois (just 1-2 hours from M...
People
News · We revolutionized personality journalism when we launched in 1974 with a mission to celebrate extraordinary people doing ordinary things and...
Sports Illustrated
News · Sports Illustrated’s journalism goes deeper than the scores, moderating the national sports conversation for over 65 years via trusted, auth...
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What is an insert in the context of advertising?
An insert is a separate printed or physical material that accompanies a main publication, such as a newspaper or magazine. It can be in the form of a product catalog, a trial-sized product, or offers and coupons. Inserts are created to highlight specific campaigns, events, or product news.
Why should one consider advertising via inserts?
Inserts stand out from regular advertisements, making them more memorable. Additionally, they serve as a bridge between digital and physical media: when customers see an insert, 30% go online to further explore the brand. This combination of reach and engagement makes insert advertising effective.
You can also be highly creative with inserts compared to other products. Many brands engage senses other than sight, such as smell, taste, and touch. Examples of such inserts include mini samples where one might test a new perfume, taste, or hand cream. By thinking outside the box, you can reach potential customers in a completely different way through inserts.
What is the cost to advertise with an insert?
The cost to advertise with an insert can vary depending on several factors such as size, design, print quality, product, and distribution scope. It's best to contact the specific publication for an estimate based on your specific needs. You can browse hundreds of media offering insert advertising on Ocast.
Which type of company should invest in advertising via inserts?
Inserts can be particularly effective for certain types of businesses, such as retail or event-driven businesses. The key lies in creating relevant content and choosing the right publication for distribution to best reach your target audience.
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