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Food & Wine celebrates the global epicurean experience with authoritative content across our magazine, website, social platforms, premium events such as the Food & Wine Classic in Aspen, and accolade...
Martha Stewart Living is a magazine and former television program featuring entertaining and lifestyle expert Martha Stewart. Both the magazine and the television program focus on lifestyle content an...
At House Beautiful, we're dedicated to bringing you the best in inspiration and education for your home. Founded in 1896, we are the oldest continually-published design magazine in the United States, ...
Founded in 1877, the Columbia Daily Spectator delivers news daily to thousands of readers around Columbia University, Morningside Heights, West Harlem, and beyond. Content is published five days a wee...
"Magnolia" is the name of a lifestyle magazine that focuses on home design, decorating, and gardening. The magazine is published by the Magnolia Network, a media and lifestyle company founded by Chip ...
Real Simple is an American monthly magazine published by Dotdash Meredith. The magazine features articles and information related to homemaking, childcare, cooking, and emotional well-being. The maga...
Travel + Leisure is a travel and lifestyle media brand that provides travel inspiration, advice, and information to consumers. The brand operates a popular website, TravelandLeisure.com, and a print m...
The Daily Targum is the official student newspaper of Rutgers, the State University of New Jersey. Founded in 1867, it is the second-oldest collegiate newspaper in the United States. The Daily Targu...
We are a startup independent local printed weekly newspaper whose mission is to “Spark dialogue, objectively inform, and build community in Montclair.” We feel it is important to have high-quality in-...
TAPinto.net is a network of more than 90 franchised online local news and digital marketing platforms in New Jersey, New York, Pennsylvania, and Florida, with more than 20,000,000 readers during the p...
The Daily Orange is an independent, nonprofit newspaper published in Syracuse, New York. The paper was first published in 1903 and went independent in 1971. The editorial content of The D.O. is entire...
The Daily Star is a daily newspaper in Oneonta, New York, United States. It is owned by Community Newspaper Holdings Inc. It also owns and operates the Cooperstown Crier, a weekly newspaper in Coopers...
Daily & weekly publications that have been around for over 165 years with a combined reach covering Southern Illinois (just 1-2 hours from Metro St. Louis). Our Regional website offers 150K average pa...
Sports Illustrated’s journalism goes deeper than the scores, moderating the national sports conversation for over 65 years via trusted, authentic, agenda-free reporting and storytelling. In our magazi...
We revolutionized personality journalism when we launched in 1974 with a mission to celebrate extraordinary people doing ordinary things and ordinary people doing extraordinary things. Today, we touch...
An insert is a separate printed or physical material that accompanies a main publication, such as a newspaper or magazine. It can be in the form of a product catalog, a trial-sized product, or offers and coupons. Inserts are created to highlight specific campaigns, events, or product news.
Inserts stand out from regular advertisements, making them more memorable. Additionally, they serve as a bridge between digital and physical media: when customers see an insert, 30% go online to further explore the brand. This combination of reach and engagement makes insert advertising effective.
You can also be highly creative with inserts compared to other products. Many brands engage senses other than sight, such as smell, taste, and touch. Examples of such inserts include mini samples where one might test a new perfume, taste, or hand cream. By thinking outside the box, you can reach potential customers in a completely different way through inserts.
The cost to advertise with an insert can vary depending on several factors such as size, design, print quality, product, and distribution scope. It's best to contact the specific publication for an estimate based on your specific needs. You can browse hundreds of media offering insert advertising on Ocast.
Inserts can be particularly effective for certain types of businesses, such as retail or event-driven businesses. The key lies in creating relevant content and choosing the right publication for distribution to best reach your target audience.
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