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Since 1894, The Daily Gazette has been a reliable source of news and media coverage for the Capital Region. Our broad range of topics affords our readers with the most comprehensive knowledge about th...
New York Daily News is one of New Yorks most iconic media brands that creates and executes integrated marketing programs that drive conversions and results. As one of the most trusted brands in New Yo...
Global Biz Outlook is the next-generation Digital Community that covers all industries, emerging technologies, tech solutions providers, and innovators connecting the world’s largest community of busi...
Wood Magazine is a publication that focuses on the art and craft of woodworking. The magazine is aimed at woodworkers of all skill levels, from beginners to experts, and provides information, inspirat...
TechCrunch, founded on June 11, 2005, is a news website dedicated to the tech scene. We provide breaking technology news, opinions, and analysis on tech companies from around the world. From publicly ...
The Lexington Herald traces its roots to 1870 and the Lexington Leader to 1888. Leader owner John G. Stoll bought the Herald in 1937; Knight Newspapers bought them in 1973. The papers merged Jan. 1, 1...
The Star Tribune is the largest newspaper in Minnesota. It originated as the Minneapolis Tribune in 1867 and the competing Minneapolis Daily Star in 1920. During the 1930s and 1940s, Minneapolis's com...
The Charlotte Observer has continued throughout its years of service to Charlotte and the surrounding communities, to accurately reflect the region and what matters to the local residents. The Observe...
The present owners of The Blade, the Block family, bought the newspaper from the Locke family in 1926. In the same year, the present Blade building was constructed. On May 1, 1927 the building was ope...
The Argus Observer is the daily newspaper of Ontario, Oregon, United States.The newspaper was established on January 6, 1897, and went through several names and owners before becoming the Argus Observ...
Verywell Family is a sub-brand of the larger health and wellness website, Verywell. It is focused specifically on providing information and advice to families on various health and wellness topics. Th...
Allrecipes connects home cooks with their greatest sources of inspiration — other home cooks. We're the world's leading digital food brand, and that inspires us to do everything possible to keep our ...
Martha Stewart Living is a magazine and former television program featuring entertaining and lifestyle expert Martha Stewart. Both the magazine and the television program focus on lifestyle content an...
The Spruce is a website that provides information, advice, and inspiration on home improvement, decorating, and lifestyle topics. It covers a wide range of topics, including interior design, DIY proje...
Midwest Living is a regional American magazine published by Dotdash Meredith focused on the American Midwest. Founded in 1986, the magazine publishes region-specific information and inspiration, focus...
American Patchwork & Quilting is a magazine that focuses on the art and craft of quilting. The magazine is published by Better Homes & Gardens, a media brand that provides information and inspiration ...
Treehugger, the only modern sustainability site that offers advice, clarity, and inspiration for both the eco-savvy and the green-living novice. With 2.6 million monthly users, Treehugger is one of th...
Cubby is the ultimate resource for families at home. Every day we bring you real homes from real families, designed for living together. We also bring you practical, fun ideas for an easier life at ho...
Comedians Dave Anthony and Gareth Reynolds picks a subject from history and examine it....
Programmatic advertising is automated technology used to buy and sell advertising space online. The technology is used to target ads to specific audiences, enabling advertisers to deliver the right message at the right time.
Traditional digital advertising often consists of a manual process, purchasing advertising space, which could be time-consuming. Programmatic advertising automates the buying process by using data and machine learning to buy advertising space in real time, optimizing advertising campaigns.
Programmatic advertising offers several benefits, such as improved targeting and personalization, increased efficiency through automation, better use of data to reach the right audience and real-time analytics to quickly adjust campaigns. This leads to more relevant ads for the recipients.
A variety of ad formats are used in programmatic advertising, including display ads (banners), video ads, native ads, and mobile ads. Ads can also be interactive or with more advanced graphics, animation or video elements. The choice of format depends on the campaign's target group, design and purpose.
The success of a programmatic ad campaign is measured by various key performance indicators (KPIs), such as conversion rate, click-through rate (CTR), impressions, cost per click (CPC) and cost per thousand impressions (CPM). Advanced metrics can also include engagement rate, quality of traffic generated, and ROI (Return on Investment). Analysis of this data helps to understand how effectively the campaign reaches and engages the desired target group and how well it meets the set business goals.
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