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The Columbia Missourian is a community news organization managed by professional editors and staffed by Missouri School of Journalism students who do the reporting, design, copy editing, information g...
As one of Jasper County's longest-running businesses, The Joplin Globe has a more than 120-year history of covering the region's current events. Through all of our community's triumphs and tribulation...
The St. Joseph News-Press is a daily morning newspaper based in St. Joseph, Missouri. It is the flagship publication of the News-Press & Gazette Company, which owns newspapers across northwestern Miss...
Daily & weekly publications that have been around for over 165 years with a combined reach covering Southern Illinois (just 1-2 hours from Metro St. Louis). Our Regional website offers 150K average pa...
Sports Illustrated’s journalism goes deeper than the scores, moderating the national sports conversation for over 65 years via trusted, authentic, agenda-free reporting and storytelling. In our magazi...
We revolutionized personality journalism when we launched in 1974 with a mission to celebrate extraordinary people doing ordinary things and ordinary people doing extraordinary things. Today, we touch...
Global Biz Outlook is the next-generation Digital Community that covers all industries, emerging technologies, tech solutions providers, and innovators connecting the world’s largest community of busi...
Midwest Living is a regional American magazine published by Dotdash Meredith focused on the American Midwest. Founded in 1986, the magazine publishes region-specific information and inspiration, focus...
One of the nation’s most respected college newspapers, The Daily Northwestern has won dozens of national and regional awards. The Daily has won the Pacemaker — long regarded as the Pulitzer Prize of ...
Wood Magazine is a publication that focuses on the art and craft of woodworking. The magazine is aimed at woodworkers of all skill levels, from beginners to experts, and provides information, inspirat...
American Patchwork & Quilting is a magazine that focuses on the art and craft of quilting. The magazine is published by Better Homes & Gardens, a media brand that provides information and inspiration ...
The Ottumwa Courier is Ottumwa’s oldest business. The Courier dates back to 1848, just two years after Iowa became a state.The first version of the Courier was not a daily newspaper, but that changed ...
The Waterloo-Cedar Falls Courier is a daily afternoon newspaper published by Lee Enterprises for people living in Waterloo and Cedar Falls, Iowa as well as northeast Iowa. The first issue of The Water...
Successful Farming began in 1902 as a publication built on service journalism to help American farmers. Today, our brand includes an award-winning magazine reaching 393,000 farmers and ranchers. We fo...
It was Sept. 6, 1966, after a buildup of several months, a daily newspaper the Citizen Tribune was born. The paper was created to serve the eight-county Lakeway Region, providing news coverage on a wi...
The Daily Post-Athenian is proud to have served the news and advertising needs of this community for over 160 years.That makes us the oldest business in continuous operation in McMinn County and the s...
The Manhattan Mercury is the local newspaper for Manhattan, Kansas. The Mercury is a daily newspaper published in the afternoon five days a week, and in the morning on Sunday. No Saturday edition is i...
The Kansas State Collegian is the weekly newspaper at Kansas State University in Manhattan, Kansas. Its content is reported, edited, and produced entirely by students, and students make up the adverti...
The Beaumont Enterprise, recognized by the Texas State Historical Survey Committee as Southeast Texas' oldest business, has been serving the region since 1880. Since 1998, The Enterprise annually has ...
Hood County News is an American twice weekly newspaper, serving Granbury and Hood County, Texas. It is descended from the Granbury Vidette, established by W. L. Bond and Francis Edward Garland in Nove...
An insert is a separate printed or physical material that accompanies a main publication, such as a newspaper or magazine. It can be in the form of a product catalog, a trial-sized product, or offers and coupons. Inserts are created to highlight specific campaigns, events, or product news.
Inserts stand out from regular advertisements, making them more memorable. Additionally, they serve as a bridge between digital and physical media: when customers see an insert, 30% go online to further explore the brand. This combination of reach and engagement makes insert advertising effective.
You can also be highly creative with inserts compared to other products. Many brands engage senses other than sight, such as smell, taste, and touch. Examples of such inserts include mini samples where one might test a new perfume, taste, or hand cream. By thinking outside the box, you can reach potential customers in a completely different way through inserts.
The cost to advertise with an insert can vary depending on several factors such as size, design, print quality, product, and distribution scope. It's best to contact the specific publication for an estimate based on your specific needs. You can browse hundreds of media offering insert advertising on Ocast.
Inserts can be particularly effective for certain types of businesses, such as retail or event-driven businesses. The key lies in creating relevant content and choosing the right publication for distribution to best reach your target audience.
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