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Insert advertising in California
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18 brands found
The Daily Californian
News · The Daily Californian is an independent, student-run newspaper serving the UC Berkeley campus and the Berkeley, CA community. It publishes M...
San Mateo Daily Journal
News · The Daily Journal is published six days a week, Monday through Friday plus a combo Weekend edition. The newspaper is distributed throughout ...
Brentwood Press
News · We connect people and reflect life in East Contra Costa County. As the premier publisher of weekly newspapers, special print publications an...
Alameda Sun
News · The Alameda Sun is Alameda’s only independently owned and operated newspaper founded in 2001. The paper is owned by Alameda resident Eric J....
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The Ark
News · The Ark is an independent, locally owned subscription newspaper that covers the people and activities of the greater Tiburon Peninsula, whic...
Modoc County Record
News · The Modoc County Record is published every Thursday morning for the communities of Alturas, Cedarville, Fort Bidwell, Eagleville, Lake City,...
The Palisadian-Post
News · The Palisadian-Post is the only newspaper solely dedicated to comprehensive news coverage of the Pacific Palisades area, from Santa Monica C...
Los Angeles Times
News · The Los Angeles Times is the largest metropolitan daily newspaper in the country, with more than 40 million unique latimes.com visitors mont...
Daily Trojan
News · The Daily Trojan is the student newspaper of the University of Southern California. It is a forum for student expression and is written, edi...
Los Angeles Sentinel
News · The Los Angeles Sentinel is an African-American-owned newspaper that places emphasis upon issues that concern the African-American community...
Eugene Weekly
News · Eugene Weekly is an alternative weekly newspaper published in Eugene, Oregon. The paper, published every Thursday, has a circulation of 39,8...
Daily Emerald
News · The Emerald has served the University of Oregon with news and information since 1900. Our mission is to train students, serve the UO communi...
Mohave Valley Daily News
News · The Mohave Valley Daily News is a newspaper in Bullhead City, Arizona, United States. It was started in 1964 by Lee B. Perry, then owner and...
Scottsdale Independent
News · Independent Newsmedia is a unique publishing and printing company that supports every American’s First Amendment rights and encourages and ...
Post Register
News · The Post Register is the essential provider of local news and advertising with a combined online and print audience of more than 60,000.The ...
Better Newspapers Inc - Centralia Group - Southern Illinois
Advertising · Daily & weekly publications that have been around for over 165 years with a combined reach covering Southern Illinois (just 1-2 hours from M...
People
News · We revolutionized personality journalism when we launched in 1974 with a mission to celebrate extraordinary people doing ordinary things and...
Sports Illustrated
News · Sports Illustrated’s journalism goes deeper than the scores, moderating the national sports conversation for over 65 years via trusted, auth...
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What is an insert in the context of advertising?
An insert is a separate printed or physical material that accompanies a main publication, such as a newspaper or magazine. It can be in the form of a product catalog, a trial-sized product, or offers and coupons. Inserts are created to highlight specific campaigns, events, or product news.
Why should one consider advertising via inserts?
Inserts stand out from regular advertisements, making them more memorable. Additionally, they serve as a bridge between digital and physical media: when customers see an insert, 30% go online to further explore the brand. This combination of reach and engagement makes insert advertising effective.
You can also be highly creative with inserts compared to other products. Many brands engage senses other than sight, such as smell, taste, and touch. Examples of such inserts include mini samples where one might test a new perfume, taste, or hand cream. By thinking outside the box, you can reach potential customers in a completely different way through inserts.
What is the cost to advertise with an insert?
The cost to advertise with an insert can vary depending on several factors such as size, design, print quality, product, and distribution scope. It's best to contact the specific publication for an estimate based on your specific needs. You can browse hundreds of media offering insert advertising on Ocast.
Which type of company should invest in advertising via inserts?
Inserts can be particularly effective for certain types of businesses, such as retail or event-driven businesses. The key lies in creating relevant content and choosing the right publication for distribution to best reach your target audience.
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