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Home & Garden · Southern Living is a lifestyle magazine aimed at readers in the Southern United States featuring recipes, house plans, garden plans, and inf...
News · Since 1858, The Greenville Advocate has served the town of Greenville and all of Bond county, Illinois. The newspaper offers the best in loc...
Entertainment · Veranda is an American lifestyle magazine with a focus on the home, and has a circulation of 464,357 copies as of 2020. The magazine is one ...
News · The Advertiser-Gleam's lineage in Guntersville dates back to 1880. You'll welcome our professional news staff's in-depth, accurate and easy-...
News · The Northeast Mississippi Daily Journal is the largest daily newspaper in northeast Mississippi. It was first published in 1872. It is based...
News · It was Sept. 6, 1966, after a buildup of several months, a daily newspaper the Citizen Tribune was born. The paper was created to serve the ...
News · The Daily Post-Athenian is proud to have served the news and advertising needs of this community for over 160 years.That makes us the oldest...
News · The Palatka Daily News is a local newspaper published in Palatka, Florida, United States, which appears every Tuesday to Saturday. It was fo...
Advertising · Daily & weekly publications that have been around for over 165 years with a combined reach covering Southern Illinois (just 1-2 hours from M...
News · We revolutionized personality journalism when we launched in 1974 with a mission to celebrate extraordinary people doing ordinary things and...
News · Sports Illustrated’s journalism goes deeper than the scores, moderating the national sports conversation for over 65 years via trusted, auth...
An insert is a separate printed or physical material that accompanies a main publication, such as a newspaper or magazine. It can be in the form of a product catalog, a trial-sized product, or offers and coupons. Inserts are created to highlight specific campaigns, events, or product news.
Inserts stand out from regular advertisements, making them more memorable. Additionally, they serve as a bridge between digital and physical media: when customers see an insert, 30% go online to further explore the brand. This combination of reach and engagement makes insert advertising effective.
You can also be highly creative with inserts compared to other products. Many brands engage senses other than sight, such as smell, taste, and touch. Examples of such inserts include mini samples where one might test a new perfume, taste, or hand cream. By thinking outside the box, you can reach potential customers in a completely different way through inserts.
The cost to advertise with an insert can vary depending on several factors such as size, design, print quality, product, and distribution scope. It's best to contact the specific publication for an estimate based on your specific needs. You can browse hundreds of media offering insert advertising on Ocast.
Inserts can be particularly effective for certain types of businesses, such as retail or event-driven businesses. The key lies in creating relevant content and choosing the right publication for distribution to best reach your target audience.
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