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Insert advertising in New York
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The Daily Orange
News · The Daily Orange is an independent, nonprofit newspaper published in Syracuse, New York. The paper was first published in 1903 and went inde...
The Daily Star
News · The Daily Star is a daily newspaper in Oneonta, New York, United States. It is owned by Community Newspaper Holdings Inc. It also owns and o...
The Other Paper
News · The Other Paper serves Vermont’s second largest city. Published since 1977, it is the trusted go-to source for local news, connecting reader...
Caledonian-Record
News · The Caledonian-Record is a daily newspaper published in St. Johnsbury, Vermont and primarily circulates throughout Caledonia County. It was ...
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Shelburne News
News · The Shelburne News is an American newspaper serving the town of Shelburne, Vermont. The paper has a circulation of 4,500-5,000. It is a fre...
Stowe Reporter
News · The Stowe Reporter was founded in 1958 by Dorre Hanna and Martha Ball. It was purchased by Trow Elliman, Alex Nimick, Russ Spring, and Mary ...
Eating Well
Food & Drink · Meredith Corporation was an American media conglomerate based in Des Moines, Iowa, that owned magazines, television stations, websites, and ...
The Laconia Daily Sun
News · The Laconia Daily Sun is a five-day (Tuesday through Saturday) free morning daily newspaper published in the city of Laconia, New Hampshire,...
New Hampshire Union Leader
News · The New Hampshire Union Leader and Sunday News deliver trusted news, information and resources connecting the Granite State.As publisher of ...
The Telegraph NH
News · The Telegraph has been the trusted source for local news and information in southern New Hampshire nearly two centuries.Our powerful reach, ...
Bedford Bulletin
News · Neighborhood News is the publisher of five free weeklies, based in Manchester, New Hampshire. The five weeklies are The Hooksett Banner, The...
The Berkshire Eagle
News · The Berkshire Eagle is an American daily newspaper published in Pittsfield, Massachusetts, and covering all of Berkshire County, as well as ...
The Harvard Crimson MA
News · The Harvard Crimson is the student newspaper of Harvard University and was founded in 1873. Run entirely by Harvard College undergraduates, ...
The Tech
News · The Tech is MIT's oldest and largest newspaper. We have provided MIT faculty, staff, and students with continuous news service since 1881. W...
The Tufts Daily
News · The Tufts Daily is the entirely student-run newspaper of record at Tufts University in Medford, Mass. An editorially and financially indepen...
The Reminder publications.
News · We publish local, hometown news for the Western Mass communities of: East Longmeadow, Wilbraham, Hampden, Longmeadow, Enfield (CT), Somers (...
REAL SIMPLE
Home & Garden · Real Simple is an American monthly magazine published by Dotdash Meredith. The magazine features articles and information related to homema...
Martha Stewart
Home & Garden · Martha Stewart Living is a magazine and former television program featuring entertaining and lifestyle expert Martha Stewart. Both the magaz...
Food & Wine
Food & Drink · Food & Wine celebrates the global epicurean experience with authoritative content across our magazine, website, social platforms, premium e...
Magnolia
Home & Garden · "Magnolia" is the name of a lifestyle magazine that focuses on home design, decorating, and gardening. The magazine is published by the Magn...
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What is an insert in the context of advertising?
An insert is a separate printed or physical material that accompanies a main publication, such as a newspaper or magazine. It can be in the form of a product catalog, a trial-sized product, or offers and coupons. Inserts are created to highlight specific campaigns, events, or product news.
Why should one consider advertising via inserts?
Inserts stand out from regular advertisements, making them more memorable. Additionally, they serve as a bridge between digital and physical media: when customers see an insert, 30% go online to further explore the brand. This combination of reach and engagement makes insert advertising effective.
You can also be highly creative with inserts compared to other products. Many brands engage senses other than sight, such as smell, taste, and touch. Examples of such inserts include mini samples where one might test a new perfume, taste, or hand cream. By thinking outside the box, you can reach potential customers in a completely different way through inserts.
What is the cost to advertise with an insert?
The cost to advertise with an insert can vary depending on several factors such as size, design, print quality, product, and distribution scope. It's best to contact the specific publication for an estimate based on your specific needs. You can browse hundreds of media offering insert advertising on Ocast.
Which type of company should invest in advertising via inserts?
Inserts can be particularly effective for certain types of businesses, such as retail or event-driven businesses. The key lies in creating relevant content and choosing the right publication for distribution to best reach your target audience.
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