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169 brands found
House Beautiful
Entertainment · At House Beautiful, we're dedicated to bringing you the best in inspiration and education for your home. Founded in 1896, we are the oldest ...
VERANDA
Entertainment · Veranda is an American lifestyle magazine with a focus on the home, and has a circulation of 464,357 copies as of 2020. The magazine is one ...
Columbia Daily Spectator
News · Founded in 1877, the Columbia Daily Spectator delivers news daily to thousands of readers around Columbia University, Morningside Heights, W...
The Daily Star
News · The Daily Star is a daily newspaper in Oneonta, New York, United States. It is owned by Community Newspaper Holdings Inc. It also owns and o...
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Chilkat Valley News
News · The Chilkat Valley News is Haines and Klukwan's most complete source of news, information and opinion. The Chilkat Valley News has been in p...
Mohave Valley Daily News
News · The Mohave Valley Daily News is a newspaper in Bullhead City, Arizona, United States. It was started in 1964 by Lee B. Perry, then owner and...
Arizona Capitol Times
News · Arizona Capitol Times is the only newspaper in the state that provides in-depth coverage of what is happening at the state Capitol. From leg...
Scottsdale Independent
News · Independent Newsmedia is a unique publishing and printing company that supports every American’s First Amendment rights and encourages and ...
The Advertiser-Gleam
News · The Advertiser-Gleam's lineage in Guntersville dates back to 1880. You'll welcome our professional news staff's in-depth, accurate and easy-...
The Sampson Independent
News · The Sampson Independent is an American, English language daily newspaper headquartered in Clinton, Sampson County, North Carolina. The paper...
Minot Daily News
News · The Minot Daily News is an American daily newspaper, printed in downtown Minot, North Dakota. It originated as the Burlington Reporter and ...
Williston Herald
News · Williston Herald Media offers the Williston area and Williams County the best source for news and sports coverage. The newspaper covers nort...
Tribune Chronicle
News · The Tribune Chronicle is a daily morning newspaper serving Warren, Ohio and the Mahoning Valley area of the United States. The newspaper cla...
The Crescent-News
News · The Crescent-News is the largest daily newspaper in the four county area comprising Northwest Ohio and is owned by the Adams Publishing Grou...
The Review OH
News · The Review is a daily local newspaper based in East Liverpool, Ohio and serving the city of East Liverpool, southern Columbiana County, Ohio...
The Courier OH
News · The Courier is a daily newspaper based in Findlay, Ohio. It is delivered primarily to Hancock County and parts of Wyandot, Putnam, Seneca, W...
Morning Journal OH
News · The Morning Journal is the name of a Lisbon, Ohio, newspaper circulated in Columbiana County, Ohio, and environs.Located in Lisbon, Ohio, Mo...
Martins Ferry Times Leader
News · The Times Leader is a daily newspaper published in English. The newspaper operates through various departments, such as administration, adv...
Norwalk Reflector
News · The Norwalk Reflector is a newspaper in Norwalk, Ohio, published Monday through Saturday, except U.S. federal holidays, in Norwalk, Ohio, Un...
Salem News
News · The Salem News (formerly the Salem Evening News) is an American daily newspaper serving southern Essex County, Massachusetts. Although the p...
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What is an insert in the context of advertising?
An insert is a separate printed or physical material that accompanies a main publication, such as a newspaper or magazine. It can be in the form of a product catalog, a trial-sized product, or offers and coupons. Inserts are created to highlight specific campaigns, events, or product news.
Why should one consider advertising via inserts?
Inserts stand out from regular advertisements, making them more memorable. Additionally, they serve as a bridge between digital and physical media: when customers see an insert, 30% go online to further explore the brand. This combination of reach and engagement makes insert advertising effective.
You can also be highly creative with inserts compared to other products. Many brands engage senses other than sight, such as smell, taste, and touch. Examples of such inserts include mini samples where one might test a new perfume, taste, or hand cream. By thinking outside the box, you can reach potential customers in a completely different way through inserts.
What is the cost to advertise with an insert?
The cost to advertise with an insert can vary depending on several factors such as size, design, print quality, product, and distribution scope. It's best to contact the specific publication for an estimate based on your specific needs. You can browse hundreds of media offering insert advertising on Ocast.
Which type of company should invest in advertising via inserts?
Inserts can be particularly effective for certain types of businesses, such as retail or event-driven businesses. The key lies in creating relevant content and choosing the right publication for distribution to best reach your target audience.
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