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167 brands found
The Tufts Daily
News · The Tufts Daily is the entirely student-run newspaper of record at Tufts University in Medford, Mass. An editorially and financially indepen...
The Alpena News
News · The Alpena News is a general daily newspaper in the city of Alpena, Michigan in the United States. It has an approximate circulation of 10,0...
Michigan Chronicle
News · The Michigan Chronicle is a multimedia news, information and events company. We are the #1 source for news, information, and culturally rele...
The State News
News · The State News has been a pillar of Michigan State University, East Lansing, Lansing, and surrounding communities for more than 100 years. I...
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The Daily Press
News · The Daily Press is a newspaper published in Escanaba, Michigan, United States. The newspaper serve Delta, Schoolcraft, and northern Menomine...
The Daily Mining Gazette
News · The Daily Mining Gazette is a newspaper published in Houghton, Michigan. The paper is also distributed over most of the Upper Peninsula and ...
Traverse City Record-Eagle
News · The Traverse City Record-Eagle is a daily morning newspaper that circulates in 13 counties in northwest lower Michigan.It distributes throug...
Albert Lea Tribune
News · The Albert Lea Tribune covers Southern Minnesota and Northern Iowa. The staff produces a daily newspaper, a round-the-clock news website, a ...
Austin Daily Herald
News · The Austin Daily Herald is an American, English language newspaper published Tuesday-Saturday mornings in Austin, Minnesota. Distribution is...
The Daily Journal
News · Daily Journal Media publishes a community-oriented newspaper that focuses on the people of Fergus Falls and the surrounding area. Its role i...
Star Tribune
News · The Star Tribune is the largest newspaper in Minnesota. It originated as the Minneapolis Tribune in 1867 and the competing Minneapolis Daily...
Northeast Mississippi Daily Journal
News · The Northeast Mississippi Daily Journal is the largest daily newspaper in northeast Mississippi. It was first published in 1872. It is based...
Columbia Missourian
News · The Columbia Missourian is a community news organization managed by professional editors and staffed by Missouri School of Journalism studen...
Joplin Globe
News · As one of Jasper County's longest-running businesses, The Joplin Globe has a more than 120-year history of covering the region's current eve...
St. Joseph News-Press
News · The St. Joseph News-Press is a daily morning newspaper based in St. Joseph, Missouri. It is the flagship publication of the News-Press & Gaz...
The Laconia Daily Sun
News · The Laconia Daily Sun is a five-day (Tuesday through Saturday) free morning daily newspaper published in the city of Laconia, New Hampshire,...
New Hampshire Union Leader
News · The New Hampshire Union Leader and Sunday News deliver trusted news, information and resources connecting the Granite State.As publisher of ...
The Telegraph NH
News · The Telegraph has been the trusted source for local news and information in southern New Hampshire nearly two centuries.Our powerful reach, ...
Bedford Bulletin
News · Neighborhood News is the publisher of five free weeklies, based in Manchester, New Hampshire. The five weeklies are The Hooksett Banner, The...
The Daily Targum
News · The Daily Targum is the official student newspaper of Rutgers, the State University of New Jersey. Founded in 1867, it is the second-oldes...
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What is an insert in the context of advertising?
An insert is a separate printed or physical material that accompanies a main publication, such as a newspaper or magazine. It can be in the form of a product catalog, a trial-sized product, or offers and coupons. Inserts are created to highlight specific campaigns, events, or product news.
Why should one consider advertising via inserts?
Inserts stand out from regular advertisements, making them more memorable. Additionally, they serve as a bridge between digital and physical media: when customers see an insert, 30% go online to further explore the brand. This combination of reach and engagement makes insert advertising effective.
You can also be highly creative with inserts compared to other products. Many brands engage senses other than sight, such as smell, taste, and touch. Examples of such inserts include mini samples where one might test a new perfume, taste, or hand cream. By thinking outside the box, you can reach potential customers in a completely different way through inserts.
What is the cost to advertise with an insert?
The cost to advertise with an insert can vary depending on several factors such as size, design, print quality, product, and distribution scope. It's best to contact the specific publication for an estimate based on your specific needs. You can browse hundreds of media offering insert advertising on Ocast.
Which type of company should invest in advertising via inserts?
Inserts can be particularly effective for certain types of businesses, such as retail or event-driven businesses. The key lies in creating relevant content and choosing the right publication for distribution to best reach your target audience.
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