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News · The Free Lance-Star, in Fredericksburg, Va., includes The Free Lance-Star daily newspaper; fredericksburg.com; and a commercial printing fac...
News · The Martinsville Bulletin is a daily newspaper serving the city of Martinsville and the surrounding Henry County, Virginia. The Bulletin's r...
News · The News & Advance is the daily newspaper of record in Lynchburg, Virginia, United States. Its primary circulation area consists of the city...
News · The News Virginian is a newspaper owned by Lee Enterprises. The paper serves residents in the cities of Waynesboro and Staunton, Virginia, a...
News · The Times-Dispatch specializes in business, sports and entertainment coverage. We also provide thought-provoking commentary as well as adver...
News · The Roanoke Times/roanoke.com provides award-winning news coverage for Roanoke and Southwest Virginia. Founded in 1886, the daily paper is o...
News · The Winchester Star is a daily newspaper (Monday-Friday) based in Winchester, Virginia covering the Shenandoah Valley area. Subscribers may ...
News · The Courier-Record is an award-winning weekly community newspaper that's been serving the Town of Blackstone, Nottoway County, and surroundi...
News · The Dinwiddie Monitor is published once a week covering Dinwiddie County and surrounding communities. The newspaper is published on Wednesda...
News · The Gloucester-Mathews Gazette-Journal is a weekly newspaper independently owned by Tidewater Newspapers Inc. A member of the Virginia Press...
News · dentify, collect, appraise, organize, and preserve records with historical and/or evidential value, in all formats, as created by the electe...
News · InsideNoVa.com, founded in 2003, is Northern Virginia's leading news, sports, traffic and weather website, covering Arlington, Fairfax, Prin...
News · InsideNoVa.com, founded in 2003, is Northern Virginia's leading news, sports, traffic and weather website, covering Arlington, Fairfax, Prin...
News · In 1884, The Chase City Clipper began serving the citizens of Chase City and the surrounding area. Four years later, the paper was purchased...
News · The Orange County Review is a weekly newspaper based in Orange, Virginia owned by Berkshire Hathaway. The newspaper focuses on local communi...
Advertising · Daily & weekly publications that have been around for over 165 years with a combined reach covering Southern Illinois (just 1-2 hours from M...
News · We revolutionized personality journalism when we launched in 1974 with a mission to celebrate extraordinary people doing ordinary things and...
News · Sports Illustrated’s journalism goes deeper than the scores, moderating the national sports conversation for over 65 years via trusted, auth...
An insert is a separate printed or physical material that accompanies a main publication, such as a newspaper or magazine. It can be in the form of a product catalog, a trial-sized product, or offers and coupons. Inserts are created to highlight specific campaigns, events, or product news.
Inserts stand out from regular advertisements, making them more memorable. Additionally, they serve as a bridge between digital and physical media: when customers see an insert, 30% go online to further explore the brand. This combination of reach and engagement makes insert advertising effective.
You can also be highly creative with inserts compared to other products. Many brands engage senses other than sight, such as smell, taste, and touch. Examples of such inserts include mini samples where one might test a new perfume, taste, or hand cream. By thinking outside the box, you can reach potential customers in a completely different way through inserts.
The cost to advertise with an insert can vary depending on several factors such as size, design, print quality, product, and distribution scope. It's best to contact the specific publication for an estimate based on your specific needs. You can browse hundreds of media offering insert advertising on Ocast.
Inserts can be particularly effective for certain types of businesses, such as retail or event-driven businesses. The key lies in creating relevant content and choosing the right publication for distribution to best reach your target audience.
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