Get started with Podcast advertising in Phoenix, AZ

Get campaign proposals from leading podcasts, podcast networks, and media companies that offer audio and podcast advertising.

  • Free without commitments
  • Anonymous until you get a match
  • Get matched with media, influencers, and agencies

Get matched

Fill in the form and get matched for free

Podcasts

Your budget

Popular Podcasts

Filter

385 brands found

The Arizona Republic

News · The Arizona Republic is an American daily newspaper published in Phoenix. Circulated throughout Arizona, it is the state's largest newspaper...
Active in Phoenix, AZ
Offers Podcasts

The Catholic Sun

News · The Catholic Sun is the official newspaper of the Roman Catholic Diocese of Phoenix. The bishop of the diocese publishes the paper once a mo...
Active in Phoenix, AZ
Offers Podcasts

Arizona Business Gazette

News · Arizona Business Gazette is a business newspaper in Phoenix, Arizona owed by Gannett Company not to be confused with the Arizona Gazette whi...
Active in Phoenix, AZ
Offers Podcasts

Arizona Capitol Times

News · Arizona Capitol Times is the only newspaper in the state that provides in-depth coverage of what is happening at the state Capitol. From leg...
Active in Phoenix, AZ
Offers Podcasts
Want to be seen here?Connect your company to the marketplace for free.
Register for free

La Voz

News · La Voz Arizona is a newspaper produced in Phoenix, Arizona, in the United States. La Voz Arizona is a sister publication of The Arizona Repu...
Active in Phoenix, AZ
Offers Podcasts

Arizona Daily Sun

News · The Arizona Daily Sun is a six-day newspaper in Flagstaff, Arizona, United States. It publishes an entertainment supplement on Thursdays cal...
Active in Arizona
Offers Podcasts

Sierra Vista Herald

News · Herald/Review Media is an award-winning community newspaper serving Sierra Vista and Bisbee, Arizona since 1900. We are a 3 day a week publi...
Active in Arizona
Offers Podcasts

Arizona Range News

News · Established in 1882, the Arizona Range News has served the Willcox community for 132 years and strives toward excellence in community journa...
Active in Arizona
Offers Podcasts

Chino Valley Review

News · The Chino Valley Review is a weekly publication of Prescott Newspapers, Inc. based in Chino Valley, Arizona. The Chino Valley Review is publ...
Active in Arizona
Offers Podcasts

The Copper Era

News · April 24, 1899, marked the beginning of the Copper Era, a newspaper out of Clifton in Graham (and later Greenlee) County, Arizona. Because C...
Active in Arizona
Offers Podcasts

Douglas Dispatch

News · Douglas, Arizona, located along the U.S.-Mexico border, saw the debut of its first two newspapers within a month of each other in early 1902...
Active in Arizona
Offers Podcasts

Eastern Arizona Courier

News · Eastern Arizona Courier formerly known as The Graham County Guardian is an award-winning community newspaper serving Safford, Arizona since ...
Active in Arizona
Offers Podcasts

San Pedro Valley News-Sun

News · San Pedro Valley News-Sun is a Newspaper publisher located at 102 S Fab Ave, Sierra Vista, Arizona  85635, US. Established in 1899, the News...
Active in Arizona
Offers Podcasts

The State Press

News · The State Press is ASU's award-winning, student-run news organization that has covered Arizona State University and the Tempe, Phoenix and M...
Active in Arizona
Offers Podcasts

Rap Yard Podcast

Music · The Rap Yard Podcast is exactly that - a podcast about rap. We live stream our episodes every Thursday evening, and cater to hip hop heads a...
Active in United States
Offers Podcasts
Reaches 50% women, 50% men, 20-61 years

Malgre Tout Media | International

Horses · Malgré Tout is French and means “in spite of everything” which ties directly into our mission: to authentically represent the equestrian wor...
Active in 2 locations
Offers Podcasts
Reaches 91% women, 9% men, 33 years

The Unplanned Podcast

Society ·  The Unplanned Podcast is a podcast hosted by Matt Frazer and Abby Johnson. Matt Frazer is a Catholic speaker and the founder of the non-pro...
Active in United States
Offers Podcasts

The Victor Davis Hanson Show

News · This is the Victor Davis Hanson Show. Victor is the Martin and Illie Anderson Senior Fellow at the Hoover Institution and the Wayne & Marcia...
Active in United States
Offers Podcasts

The Tim Dillon Show

Entertainment · Tim Dillon is a comedian and tour guide. He’s very excited to give you a tour of the end of the world. Each week from a porch in Los Angeles...
Active in United States
Offers Podcasts

The Basement Yard

Entertainment · The Basement Yard is a podcast ran by me, Joe Santagato. I would write a long description about what this podcast will be about but I'm not ...
Active in United States
Offers Podcasts
Loaded 20 of 385 results
Load more

What are the benefits of Podcast advertising?

Podcast advertising has many advantages over other forms of digital marketing.

A big bonus is the personal connection that can develop between a pod's host and a listener. Listeners feel like they know the hosts almost as friends, making recommendations and tips seem more genuine and less pushy.

Also, competition isn't as fierce as other platforms just yet. So you get more reach for your dollar and truly expose your brand.

Measuring results is actually better than many other mediums through podcasting. Unlike traditional mass media, you can know exactly how many people acted on your campaign, perhaps through codes or sharing.

Podcast ads also tend to fit the theme of the program naturally so listeners feel they're learning something relevant or getting additional context to enjoy. This reduces annoyance with promotions.

Formats are highly flexible too. Anything from standard commercial breaks to creative sponsorships and interviews works well.

In summary, you build genuine personal bonds with your target audiences via podcast marketing. And cultivate lasting trust and measurable sales over the long run. Podcast advertising is a huge asset for the right companies.

What are the most effective formats for podcast advertising?

Pre-rolls are short ads that are played at the beginning of podcast episodes, providing a quick introduction of your brand to the listeners.

Mid-rolls are the most profitable ad spots, as mid-roll ads are placed in the middle of the episode and come at a time when listeners are often engaged in other tasks such as exercising or cleaning activities, making them less likely to skip the ad content.

Post-roll ads are presented at the end of each podcast episode and can be considered the least effective since the listener has already finished the episode and can skip this. However, listeners often might be busy with their chores as the episode concludes, and there's a chance they prefer to let the ad play out and allow the next podcast episode to start automatically rather than actively skipping the ad.

Sponsor segments in podcasting involve a company or brand financing an entire episode, or even several, which provides better opportunities to integrate the brand into the podcast's content.

How do I measure the return on investment (ROI) for my podcast ads?

There are several good methods to measure the ROI for your podcast ad. Some popular options include:

  • Unique discount codes or links make it easy to track the outcome of a campaign.

  • Landing pages with a specific URL are a good way to measure conversions directly from the podcast.

  • Analyze if sales have increased after an ad and compare the cost of the ad.

  • Use specific analytic tools for traffic, behavior, and conversions.

By testing different methods, you get a better understanding of what works best for your brand. Combine the insights to continuously improve your podcast marketing and ROI.

How can I target my podcast ads to the right audience?

Here are some tips for targeting your podcast ads to the right audience:

Choose the right podcasts - If you want to reach a particular audience, opt for a niche podcast. Interested in technology? Sponsor podcasts on the subject.

Base it on gender and age. Some podcasts have listeners with a higher average age than others. There can also be a significant difference in what women and men listen to in podcasts. On Ocast, you can filter by gender, age or category to find the right podcast for your marketing campaign.

Tailor the content - Adapt the message to what really resonates with your target audience.

In summary, it's about understanding your target audience. Try to find the right podcast to reach them, and create tailored content to engage them in the right way.

Want to be seen here?

Connect your company to the marketplace for free.