Get started with Podcast advertising in Washington

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The Bellingham Herald

News · The Bellingham Herald is the most widely read newspaper and news website in Whatcom County, reaching more than 57,000 local readers through ...
Active in Washington
Offers Podcasts

The Columbian

News · The Columbian is a daily newspaper serving the Vancouver, Washington, and Clark County, Washington area. The paper was published for its fir...
Active in Washington
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The Olympian

News · The Olympian Covering the capital city, The Olympian has earned a reputation as a watchdog of state government, leading the effort to change...
Active in Washington
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The News Tribune

News · Many of The News Tribune's recently hired journalists say they have never before worked in a market where the newspaper was as highly regard...
Active in Washington
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Tri-City Herald

News · The Tri-City Herald is a daily newspaper based in Kennewick, Washington, United States. Owned by The McClatchy Company, the newspaper serves...
Active in Washington
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The Wenatchee World

News · The Wenatchee World is a local, family-owned newspaper founded in 1905. The World is published daily online and printed and distributed to h...
Active in Washington
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Yakima Herald-Republic

News · The Yakima Herald-Republic is the largest media outlet in the Yakima Valley, providing local news and information important to the daily liv...
Active in Washington
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The Seattle Medium

News · We produce and distribute the publications of choice that residents of the Seattle, Tacoma, and Portland areas read to stay informed regardi...
Active in Seattle, WA
Offers Podcasts

Seattle Weekly

News · The Seattle Weekly is an alternative biweekly distributed newspaper in Seattle, Washington, United States. It was founded by Darrell Oldham ...
Active in Seattle, WA
Offers Podcasts

The Oregonian

News · The Oregonian is a daily newspaper based in Portland, Oregon, United States, owned by Advance Publications. It is the oldest continuously pu...
Active in Portland, OR
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Portland Tribune

News · The Portland Tribune is an award-winning community newspaper serving the city of Portland and surrounding areas in Multnomah, Clackamas and ...
Active in Portland, OR
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Willamette Week

News · Willamette Week (WW) is an alternative weekly newspaper and a website published in Portland, Oregon, United States, since 1974. It features ...
Active in Portland, OR
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Albany Democrat-Herald

News · The Albany Democrat-Herald is a daily newspaper published in Albany, Oregon, United States. The paper is owned by the Iowa-based Lee Enterpr...
Active in Oregon
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Corvallis Gazette-Times

News · The Corvallis Gazette-Times is a daily newspaper for Corvallis, Benton County, Oregon, United States. The newspaper, along with its sister p...
Active in Oregon
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East Oregonian

News · The East Oregonian (EO) is a daily newspaper published in Pendleton, Oregon, United States and covering Umatilla and Morrow counties. The EO...
Active in Oregon
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Statesman Journal

News · The Statesman Journal is the major daily newspaper published in Salem, Oregon, United States. Founded in 1851 as the Oregon Statesman, it la...
Active in Oregon
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The Source Weekly

News · The Source Weekly is a weekly newspaper based in Bend, Ore., covering news, art, music, events, outdoors and other issues of interest to rea...
Active in Oregon
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Eugene Weekly

News · Eugene Weekly is an alternative weekly newspaper published in Eugene, Oregon. The paper, published every Thursday, has a circulation of 39,8...
Active in Oregon
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Daily Emerald

News · The Emerald has served the University of Oregon with news and information since 1900. Our mission is to train students, serve the UO communi...
Active in Oregon
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Bonner County Daily Bee

News · First known as The Beehive, the Bonner County Daily Bee has been serving Bonner County and North Idaho residents since 1965 when it was foun...
Active in Idaho
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What are the benefits of Podcast advertising?

Podcast advertising has many advantages over other forms of digital marketing.

A big bonus is the personal connection that can develop between a pod's host and a listener. Listeners feel like they know the hosts almost as friends, making recommendations and tips seem more genuine and less pushy.

Also, competition isn't as fierce as other platforms just yet. So you get more reach for your dollar and truly expose your brand.

Measuring results is actually better than many other mediums through podcasting. Unlike traditional mass media, you can know exactly how many people acted on your campaign, perhaps through codes or sharing.

Podcast ads also tend to fit the theme of the program naturally so listeners feel they're learning something relevant or getting additional context to enjoy. This reduces annoyance with promotions.

Formats are highly flexible too. Anything from standard commercial breaks to creative sponsorships and interviews works well.

In summary, you build genuine personal bonds with your target audiences via podcast marketing. And cultivate lasting trust and measurable sales over the long run. Podcast advertising is a huge asset for the right companies.

What are the most effective formats for podcast advertising?

Pre-rolls are short ads that are played at the beginning of podcast episodes, providing a quick introduction of your brand to the listeners.

Mid-rolls are the most profitable ad spots, as mid-roll ads are placed in the middle of the episode and come at a time when listeners are often engaged in other tasks such as exercising or cleaning activities, making them less likely to skip the ad content.

Post-roll ads are presented at the end of each podcast episode and can be considered the least effective since the listener has already finished the episode and can skip this. However, listeners often might be busy with their chores as the episode concludes, and there's a chance they prefer to let the ad play out and allow the next podcast episode to start automatically rather than actively skipping the ad.

Sponsor segments in podcasting involve a company or brand financing an entire episode, or even several, which provides better opportunities to integrate the brand into the podcast's content.

How do I measure the return on investment (ROI) for my podcast ads?

There are several good methods to measure the ROI for your podcast ad. Some popular options include:

  • Unique discount codes or links make it easy to track the outcome of a campaign.

  • Landing pages with a specific URL are a good way to measure conversions directly from the podcast.

  • Analyze if sales have increased after an ad and compare the cost of the ad.

  • Use specific analytic tools for traffic, behavior, and conversions.

By testing different methods, you get a better understanding of what works best for your brand. Combine the insights to continuously improve your podcast marketing and ROI.

How can I target my podcast ads to the right audience?

Here are some tips for targeting your podcast ads to the right audience:

Choose the right podcasts - If you want to reach a particular audience, opt for a niche podcast. Interested in technology? Sponsor podcasts on the subject.

Base it on gender and age. Some podcasts have listeners with a higher average age than others. There can also be a significant difference in what women and men listen to in podcasts. On Ocast, you can filter by gender, age or category to find the right podcast for your marketing campaign.

Tailor the content - Adapt the message to what really resonates with your target audience.

In summary, it's about understanding your target audience. Try to find the right podcast to reach them, and create tailored content to engage them in the right way.

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