Want to be seen here?
Connect your company to the marketplace for free.
Get campaign proposals from leading podcasts, podcast networks, and media companies that offer audio and podcast advertising.
News · The Albany Democrat-Herald is a daily newspaper published in Albany, Oregon, United States. The paper is owned by the Iowa-based Lee Enterpr...
News · The Corvallis Gazette-Times is a daily newspaper for Corvallis, Benton County, Oregon, United States. The newspaper, along with its sister p...
News · The East Oregonian (EO) is a daily newspaper published in Pendleton, Oregon, United States and covering Umatilla and Morrow counties. The EO...
News · The Statesman Journal is the major daily newspaper published in Salem, Oregon, United States. Founded in 1851 as the Oregon Statesman, it la...
News · The Source Weekly is a weekly newspaper based in Bend, Ore., covering news, art, music, events, outdoors and other issues of interest to rea...
News · Eugene Weekly is an alternative weekly newspaper published in Eugene, Oregon. The paper, published every Thursday, has a circulation of 39,8...
News · The Emerald has served the University of Oregon with news and information since 1900. Our mission is to train students, serve the UO communi...
News · The Oregonian is a daily newspaper based in Portland, Oregon, United States, owned by Advance Publications. It is the oldest continuously pu...
News · The Portland Tribune is an award-winning community newspaper serving the city of Portland and surrounding areas in Multnomah, Clackamas and ...
News · Willamette Week (WW) is an alternative weekly newspaper and a website published in Portland, Oregon, United States, since 1974. It features ...
News · The Bellingham Herald is the most widely read newspaper and news website in Whatcom County, reaching more than 57,000 local readers through ...
News · The Columbian is a daily newspaper serving the Vancouver, Washington, and Clark County, Washington area. The paper was published for its fir...
News · The Olympian Covering the capital city, The Olympian has earned a reputation as a watchdog of state government, leading the effort to change...
News · Many of The News Tribune's recently hired journalists say they have never before worked in a market where the newspaper was as highly regard...
News · The Tri-City Herald is a daily newspaper based in Kennewick, Washington, United States. Owned by The McClatchy Company, the newspaper serves...
News · The Wenatchee World is a local, family-owned newspaper founded in 1905. The World is published daily online and printed and distributed to h...
News · The Yakima Herald-Republic is the largest media outlet in the Yakima Valley, providing local news and information important to the daily liv...
News · The Coeur d'Alene Press (or CDA Press) is a U.S. daily newspaper based out of Coeur d'Alene, Idaho. It is owned by the Hagadone Media Group ...
News · First known as The Beehive, the Bonner County Daily Bee has been serving Bonner County and North Idaho residents since 1965 when it was foun...
News · The Idaho State Journal is daily newspaper published in Pocatello, Idaho, United States, that serves southeast Idaho, including Bannock, Bea...
Podcast advertising has many advantages over other forms of digital marketing.
A big bonus is the personal connection that can develop between a pod's host and a listener. Listeners feel like they know the hosts almost as friends, making recommendations and tips seem more genuine and less pushy.
Also, competition isn't as fierce as other platforms just yet. So you get more reach for your dollar and truly expose your brand.
Measuring results is actually better than many other mediums through podcasting. Unlike traditional mass media, you can know exactly how many people acted on your campaign, perhaps through codes or sharing.
Podcast ads also tend to fit the theme of the program naturally so listeners feel they're learning something relevant or getting additional context to enjoy. This reduces annoyance with promotions.
Formats are highly flexible too. Anything from standard commercial breaks to creative sponsorships and interviews works well.
In summary, you build genuine personal bonds with your target audiences via podcast marketing. And cultivate lasting trust and measurable sales over the long run. Podcast advertising is a huge asset for the right companies.
Pre-rolls are short ads that are played at the beginning of podcast episodes, providing a quick introduction of your brand to the listeners.
Mid-rolls are the most profitable ad spots, as mid-roll ads are placed in the middle of the episode and come at a time when listeners are often engaged in other tasks such as exercising or cleaning activities, making them less likely to skip the ad content.
Post-roll ads are presented at the end of each podcast episode and can be considered the least effective since the listener has already finished the episode and can skip this. However, listeners often might be busy with their chores as the episode concludes, and there's a chance they prefer to let the ad play out and allow the next podcast episode to start automatically rather than actively skipping the ad.
Sponsor segments in podcasting involve a company or brand financing an entire episode, or even several, which provides better opportunities to integrate the brand into the podcast's content.
There are several good methods to measure the ROI for your podcast ad. Some popular options include:
Unique discount codes or links make it easy to track the outcome of a campaign.
Landing pages with a specific URL are a good way to measure conversions directly from the podcast.
Analyze if sales have increased after an ad and compare the cost of the ad.
Use specific analytic tools for traffic, behavior, and conversions.
By testing different methods, you get a better understanding of what works best for your brand. Combine the insights to continuously improve your podcast marketing and ROI.
Here are some tips for targeting your podcast ads to the right audience:
Choose the right podcasts - If you want to reach a particular audience, opt for a niche podcast. Interested in technology? Sponsor podcasts on the subject.
Base it on gender and age. Some podcasts have listeners with a higher average age than others. There can also be a significant difference in what women and men listen to in podcasts. On Ocast, you can filter by gender, age or category to find the right podcast for your marketing campaign.
Tailor the content - Adapt the message to what really resonates with your target audience.
In summary, it's about understanding your target audience. Try to find the right podcast to reach them, and create tailored content to engage them in the right way.
Connect your company to the marketplace for free.
No commitments.