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The Rap Yard Podcast is exactly that - a podcast about rap. We live stream our episodes every Thursday evening, and cater to hip hop heads around the world. We have featured hip hop-heavyweights as Ra...
WAR ROOM with Stephen K. Bannon.Stephen Kevin Bannon (born November 27, 1953) is an American media executive, political strategist, and former investment banker. He served as the White House's chief s...
A few years ago I was a broke, university dropout, living in a studio-flat in a rough area. At 18 I started a company which would eventually become "Social Chain" - an industry leading marketing compa...
Tim Dillon is a comedian and tour guide. He’s very excited to give you a tour of the end of the world. Each week from a porch in Los Angeles he shares apocalyptic visions with his friends and berates ...
Admissible examines how a key building block of our justice system – evidence itself – is often flawed, disputed, or even manipulated. Hosted by reporter Tessa Kramer, the first season of Admissible i...
What is it like to face death and make it out alive? Based on the groundbreaking A&E television series, I Survived documents harrowing stories of human endurance. In their own words, survivors recall ...
Suspect is an investigative series about mislaid justice and the kinds of weighty decisions that detectives, lawyers, and jurors make every day - decisions that, once made, are almost impossible to re...
On the morning of August 21, 1991, a group of Cuban detainees took over a federal prison in Talladega, Alabama, and demanded their freedom. But how did they get here? And what became of them after? In...
The New Yorker is an American weekly magazine featuring journalism, commentary, criticism, essays, fiction, satire, cartoons, and poetry. Founded as a weekly in 1925, the magazine is published 47 time...
TechCrunch, founded on June 11, 2005, is a news website dedicated to the tech scene. We provide breaking technology news, opinions, and analysis on tech companies from around the world. From publicly ...
Pull up a chair at our dinner table as the dynamic husband and wife duo of Dr. John Matthias, a forensic psychologist, and Lauren Matthias, an investigative journalist, delve into the psychological fa...
Rotten but still a little sweet! Rotten Mango is a true crime + all things spooky podcast. We love doing deep dives into the darkest crimes and we tend to not leave out any details - which can get a l...
Comic and man of the world Bert Kreischer shares his wisdom and life with you....
Welcome to the official Unsolved Mysteries podcast from the original creators of the iconic television series, presented by Cadence13. Join our host Steve French each week as we present all new myster...
MindPump exposes the RAW TRUTH about health, fitness, nutrition and more... Hosts Sal Di Stefano, Adam Schafer & Justin Andrews pull back the curtain on the mythology, snake oil and pseudo-science tha...
Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on...
Listen to Dan's daily radio show. With exclusive insider access, Patrick brings A-list guests from the world of sports and entertainment to the show. Sharing his perspective on pop culture and sports,...
From the creators of Up and Vanished and Radio Rental, host Payne Lindsey attempts to break the stigma surrounding the topic of UFOs. In this new investigative series, Lindsey shines light on real-lif...
You never really know someone…especially online. In today’s world, the power of influence can be the quickest path to money and fame, and it often ends in ruin. These are the stories of the world’s mo...
Going beyond the highlights. Dani Austin peels back the curtain for an unfiltered look into life as a mom, founder, influencer, and entrepreneur...
Podcast advertising has many advantages over other forms of digital marketing.
A big bonus is the personal connection that can develop between a pod's host and a listener. Listeners feel like they know the hosts almost as friends, making recommendations and tips seem more genuine and less pushy.
Also, competition isn't as fierce as other platforms just yet. So you get more reach for your dollar and truly expose your brand.
Measuring results is actually better than many other mediums through podcasting. Unlike traditional mass media, you can know exactly how many people acted on your campaign, perhaps through codes or sharing.
Podcast ads also tend to fit the theme of the program naturally so listeners feel they're learning something relevant or getting additional context to enjoy. This reduces annoyance with promotions.
Formats are highly flexible too. Anything from standard commercial breaks to creative sponsorships and interviews works well.
In summary, you build genuine personal bonds with your target audiences via podcast marketing. And cultivate lasting trust and measurable sales over the long run. Podcast advertising is a huge asset for the right companies.
Pre-rolls are short ads that are played at the beginning of podcast episodes, providing a quick introduction of your brand to the listeners.
Mid-rolls are the most profitable ad spots, as mid-roll ads are placed in the middle of the episode and come at a time when listeners are often engaged in other tasks such as exercising or cleaning activities, making them less likely to skip the ad content.
Post-roll ads are presented at the end of each podcast episode and can be considered the least effective since the listener has already finished the episode and can skip this. However, listeners often might be busy with their chores as the episode concludes, and there's a chance they prefer to let the ad play out and allow the next podcast episode to start automatically rather than actively skipping the ad.
Sponsor segments in podcasting involve a company or brand financing an entire episode, or even several, which provides better opportunities to integrate the brand into the podcast's content.
There are several good methods to measure the ROI for your podcast ad. Some popular options include:
Unique discount codes or links make it easy to track the outcome of a campaign.
Landing pages with a specific URL are a good way to measure conversions directly from the podcast.
Analyze if sales have increased after an ad and compare the cost of the ad.
Use specific analytic tools for traffic, behavior, and conversions.
By testing different methods, you get a better understanding of what works best for your brand. Combine the insights to continuously improve your podcast marketing and ROI.
Here are some tips for targeting your podcast ads to the right audience:
Choose the right podcasts - If you want to reach a particular audience, opt for a niche podcast. Interested in technology? Sponsor podcasts on the subject.
Base it on gender and age. Some podcasts have listeners with a higher average age than others. There can also be a significant difference in what women and men listen to in podcasts. On Ocast, you can filter by gender, age or category to find the right podcast for your marketing campaign.
Tailor the content - Adapt the message to what really resonates with your target audience.
In summary, it's about understanding your target audience. Try to find the right podcast to reach them, and create tailored content to engage them in the right way.
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