Get started with Podcast advertising in Minnesota

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417 brands found

Brainerd Dispatch

News · The Brainerd Dispatch is a daily morning newspaper published in Brainerd, Minnesota. The newspaper was founded on December 22, 1881, and bec...
Active in Minnesota
Offers Podcasts

The Daily Journal

News · Daily Journal Media publishes a community-oriented newspaper that focuses on the people of Fergus Falls and the surrounding area. Its role i...
Active in Minnesota
Offers Podcasts

Duluth News Tribune

News · The Duluth News Tribune (known locally as The Tribune or DNT) is a newspaper based in Duluth, Minnesota. While circulation is heaviest in th...
Active in Minnesota
Offers Podcasts

The Pioneer MN

News · The Pioneer is an American, English language newspaper headquartered in Bemidji, Beltrami County, Minnesota. It was founded in 1896 and is c...
Active in Minnesota
Offers Podcasts
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Post-Bulletin

News ·  The Post Bulletin is an American, English language newspaper and news website based in Rochester, Minnesota. Postbulletin.com provides comm...
Active in Minnesota
Offers Podcasts

West Central Tribune

News · West Central Tribune is an American, English-language newspaper published twice weekly on Wednesdays and Saturdays in Willmar, Minnesota. It...
Active in Minnesota
Offers Podcasts

Winona Daily News

News · The Winona Daily News is a daily newspaper serving Winona, Minnesota and the surrounding area. Founded in 1855, it is the second oldest cont...
Active in Minnesota
Offers Podcasts

Star Tribune

News · The Star Tribune is the largest newspaper in Minnesota. It originated as the Minneapolis Tribune in 1867 and the competing Minneapolis Daily...
Active in Minneapolis, MN
Offers Podcasts

Daily News MN

News · The Minnesota Daily is a student-led media organization serving the University of Minnesota campus and surrounding community. The organizati...
Active in Minneapolis, MN
Offers Podcasts

Finance & Commerce

Advertising ·  The Finance & Commerce is a daily newspaper devoted exclusively to business in the Twin Cities (Minneapolis–Saint Paul) and Rochester, Minn...
Active in Minneapolis, MN
Offers Podcasts

The Forum

News · The Forum of Fargo-Moorhead or more recently The Forum is an American, English-language newspaper. It is the major newspaper for Fargo, Nort...
Active in North Dakota
Offers Podcasts

Grand Forks Herald

News · The Grand Forks Herald is a daily broadsheet newspaper, established in 1879, published in Grand Forks, North Dakota, United States. It is th...
Active in North Dakota
Offers Podcasts

Bismarck Tribune

News · The Bismarck Tribune is a daily newspaper with a weekly audience of 82,000 unique readers, printed daily in Bismarck, North Dakota. Owned by...
Active in North Dakota
Offers Podcasts

The Dickinson Press

News · The Dickinson Press is a weekly newspaper printed in Dickinson, North Dakota. The Press, as the paper is colloquially known, is the official...
Active in North Dakota
Offers Podcasts

Jamestown Sun

News · The Jamestown Sun is a daily newspaper printed in Jamestown, North Dakota. The Sun is the official newspaper of Stutsman County, North Dakot...
Active in North Dakota
Offers Podcasts

Mitchell Daily Republic

News · The Mitchell Daily Republic is a daily newspaper published in Mitchell, South Dakota. The paper's circulation is reported to be 9,859 and pr...
Active in South Dakota
Offers Podcasts

Rapid City Journal

News · The Rapid City Journal (formerly the Black Hills Journal and the Rapid City Daily Journal) is the daily newspaper of Rapid City, South Dakot...
Active in South Dakota
Offers Podcasts

The Daily Nonpareil

News · The Daily Nonpareil is a daily newspaper serving Council Bluffs and a 10-county area of southwest Iowa.The Daily Nonpareil is southwest Iowa...
Active in Iowa
Offers Podcasts

Sioux City Journal

News · The Sioux City Journal is the daily newspaper and website of Sioux City, Iowa. Founded in 1864, the publication now covers northwestern Iowa...
Active in Iowa
Offers Podcasts

American Patchwork & Quilting

Home & Garden · American Patchwork & Quilting is a magazine that focuses on the art and craft of quilting. The magazine is published by Better Homes & Garde...
Active in Iowa
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What are the benefits of Podcast advertising?

Podcast advertising has many advantages over other forms of digital marketing.

A big bonus is the personal connection that can develop between a pod's host and a listener. Listeners feel like they know the hosts almost as friends, making recommendations and tips seem more genuine and less pushy.

Also, competition isn't as fierce as other platforms just yet. So you get more reach for your dollar and truly expose your brand.

Measuring results is actually better than many other mediums through podcasting. Unlike traditional mass media, you can know exactly how many people acted on your campaign, perhaps through codes or sharing.

Podcast ads also tend to fit the theme of the program naturally so listeners feel they're learning something relevant or getting additional context to enjoy. This reduces annoyance with promotions.

Formats are highly flexible too. Anything from standard commercial breaks to creative sponsorships and interviews works well.

In summary, you build genuine personal bonds with your target audiences via podcast marketing. And cultivate lasting trust and measurable sales over the long run. Podcast advertising is a huge asset for the right companies.

What are the most effective formats for podcast advertising?

Pre-rolls are short ads that are played at the beginning of podcast episodes, providing a quick introduction of your brand to the listeners.

Mid-rolls are the most profitable ad spots, as mid-roll ads are placed in the middle of the episode and come at a time when listeners are often engaged in other tasks such as exercising or cleaning activities, making them less likely to skip the ad content.

Post-roll ads are presented at the end of each podcast episode and can be considered the least effective since the listener has already finished the episode and can skip this. However, listeners often might be busy with their chores as the episode concludes, and there's a chance they prefer to let the ad play out and allow the next podcast episode to start automatically rather than actively skipping the ad.

Sponsor segments in podcasting involve a company or brand financing an entire episode, or even several, which provides better opportunities to integrate the brand into the podcast's content.

How do I measure the return on investment (ROI) for my podcast ads?

There are several good methods to measure the ROI for your podcast ad. Some popular options include:

  • Unique discount codes or links make it easy to track the outcome of a campaign.

  • Landing pages with a specific URL are a good way to measure conversions directly from the podcast.

  • Analyze if sales have increased after an ad and compare the cost of the ad.

  • Use specific analytic tools for traffic, behavior, and conversions.

By testing different methods, you get a better understanding of what works best for your brand. Combine the insights to continuously improve your podcast marketing and ROI.

How can I target my podcast ads to the right audience?

Here are some tips for targeting your podcast ads to the right audience:

Choose the right podcasts - If you want to reach a particular audience, opt for a niche podcast. Interested in technology? Sponsor podcasts on the subject.

Base it on gender and age. Some podcasts have listeners with a higher average age than others. There can also be a significant difference in what women and men listen to in podcasts. On Ocast, you can filter by gender, age or category to find the right podcast for your marketing campaign.

Tailor the content - Adapt the message to what really resonates with your target audience.

In summary, it's about understanding your target audience. Try to find the right podcast to reach them, and create tailored content to engage them in the right way.

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