Get started with Podcast Advertising in Boston, MA

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385 brands found

The Boston Globe

News · The Boston Globe is an American daily newspaper founded and based in Boston, Massachusetts. The newspaper has won a total of 27 Pulitzer Pri...
Active in Boston, MA
Offers Podcasts

Metro MA

News · Metro International is a Swedish global media company based in Luxembourg that publishes the Metro newspapers. Metro International's adverti...
Active in Boston, MA
Offers Podcasts

The Berkeley Beacon

News · The Berkeley Beacon is Emerson College’s only independent, student-run newspaper. Founded in 1947, the paper publishes content online daily ...
Active in Boston, MA
Offers Podcasts

The Daily Free Press

News · The Daily Free Press (ISSN 1094-7337), the independent student newspaper at Boston University, is published digitally Monday through Friday ...
Active in Boston, MA
Offers Podcasts
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The Huntington News

News · For 82 years, The Northeastern News was a major source of news at Northeastern University. Now known as The Huntington News, the paper went ...
Active in Boston, MA
Offers Podcasts

ITworld

Tech · ITworld is an online web-based platform that enables IT influencers to share information with each other. The hottest and trending topics ar...
Active in Massachusetts
Offers Podcasts

The Berkshire Eagle

News · The Berkshire Eagle is an American daily newspaper published in Pittsfield, Massachusetts, and covering all of Berkshire County, as well as ...
Active in Massachusetts
Offers Podcasts

The Eagle-Tribune

News · The two-time Pulitzer Prize-winning Eagle-Tribune covers the Merrimack Valley of Massachusetts and southern New Hampshire. With offices base...
Active in Massachusetts
Offers Podcasts

The Recorder

News · The Greenfield Recorder is an American daily newspaper published Monday through Saturday mornings in Greenfield, Massachusetts, covering all...
Active in Massachusetts
Offers Podcasts

CIO (MA)

Tech · CIO attracts the highest concentration of enterprise CIOs and business technology executives with unparalleled peer insight and expertise on...
Active in Massachusetts
Offers Podcasts

Computerworld USA

Tech · Computerworld focuses on empowering enterprise users and their managers, helping them create business advantage by skillfully exploiting tod...
Active in Massachusetts
Offers Podcasts

CSO

Tech · CSO serves enterprise security decision-makers and users with the critical information they need to stay ahead of evolving threats and defen...
Active in Massachusetts
Offers Podcasts

Infoworld

Tech · InfoWorld covers software development, cloud computing, data analytics, and machine learning tools and technologies for an audience of infor...
Active in Massachusetts
Offers Podcasts

The Tufts Daily

News · The Tufts Daily is the entirely student-run newspaper of record at Tufts University in Medford, Mass. An editorially and financially indepen...
Active in Massachusetts
Offers Podcasts

Rap Yard Podcast

Music · The Rap Yard Podcast is exactly that - a podcast about rap. We live stream our episodes every Thursday evening, and cater to hip hop heads a...
Active in United States
Offers Podcasts
Reaches 50% women, 50% men, 20-61 years

Malgre Tout Media | International

Horses · Malgré Tout is French and means “in spite of everything” which ties directly into our mission: to authentically represent the equestrian wor...
Active in 2 locations
Offers Podcasts
Reaches 91% women, 9% men, 33 years

The Unplanned Podcast

Society ·  The Unplanned Podcast is a podcast hosted by Matt Frazer and Abby Johnson. Matt Frazer is a Catholic speaker and the founder of the non-pro...
Active in United States
Offers Podcasts

The Diary Of A CEO

Business · A few years ago I was a broke, university dropout, living in a studio-flat in a rough area. At 18 I started a company which would eventually...
Active in United States
Offers Podcasts

Breaking Points

News · Breaking Points is a fearless anti-establishment multi-week Youtube and Podcast which holds the powerful to account hosted by Krystal Ball a...
Active in United States
Offers Podcasts

Bannon`s War Room

News · WAR ROOM with Stephen K. Bannon.Stephen Kevin Bannon (born November 27, 1953) is an American media executive, political strategist, and form...
Active in United States
Offers Podcasts
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What are the benefits of Podcast advertising?

Podcast advertising has many advantages over other forms of digital marketing.

A big bonus is the personal connection that can develop between a pod's host and a listener. Listeners feel like they know the hosts almost as friends, making recommendations and tips seem more genuine and less pushy.

Also, competition isn't as fierce as other platforms just yet. So you get more reach for your dollar and truly expose your brand.

Measuring results is actually better than many other mediums through podcasting. Unlike traditional mass media, you can know exactly how many people acted on your campaign, perhaps through codes or sharing.

Podcast ads also tend to fit the theme of the program naturally so listeners feel they're learning something relevant or getting additional context to enjoy. This reduces annoyance with promotions.

Formats are highly flexible too. Anything from standard commercial breaks to creative sponsorships and interviews works well.

In summary, you build genuine personal bonds with your target audiences via podcast marketing. And cultivate lasting trust and measurable sales over the long run. Podcast advertising is a huge asset for the right companies.

What are the most effective formats for podcast advertising?

Pre-rolls are short ads that are played at the beginning of podcast episodes, providing a quick introduction of your brand to the listeners.

Mid-rolls are the most profitable ad spots, as mid-roll ads are placed in the middle of the episode and come at a time when listeners are often engaged in other tasks such as exercising or cleaning activities, making them less likely to skip the ad content.

Post-roll ads are presented at the end of each podcast episode and can be considered the least effective since the listener has already finished the episode and can skip this. However, listeners often might be busy with their chores as the episode concludes, and there's a chance they prefer to let the ad play out and allow the next podcast episode to start automatically rather than actively skipping the ad.

Sponsor segments in podcasting involve a company or brand financing an entire episode, or even several, which provides better opportunities to integrate the brand into the podcast's content.

How do I measure the return on investment (ROI) for my podcast ads?

There are several good methods to measure the ROI for your podcast ad. Some popular options include:

  • Unique discount codes or links make it easy to track the outcome of a campaign.

  • Landing pages with a specific URL are a good way to measure conversions directly from the podcast.

  • Analyze if sales have increased after an ad and compare the cost of the ad.

  • Use specific analytic tools for traffic, behavior, and conversions.

By testing different methods, you get a better understanding of what works best for your brand. Combine the insights to continuously improve your podcast marketing and ROI.

How can I target my podcast ads to the right audience?

Here are some tips for targeting your podcast ads to the right audience:

Choose the right podcasts - If you want to reach a particular audience, opt for a niche podcast. Interested in technology? Sponsor podcasts on the subject.

Base it on gender and age. Some podcasts have listeners with a higher average age than others. There can also be a significant difference in what women and men listen to in podcasts. On Ocast, you can filter by gender, age or category to find the right podcast for your marketing campaign.

Tailor the content - Adapt the message to what really resonates with your target audience.

In summary, it's about understanding your target audience. Try to find the right podcast to reach them, and create tailored content to engage them in the right way.

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