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The Denver North Star
News
The Denver North Star is a monthly newspaper and website that has been published in the Northwest Denver, Colorado, area starting in October 2019. The North Star has a hyperlocal focus on issues like ...
Estes Park Trail-Gazette
News
The Trail-Gazette is a weekly newspaper in Estes Park, Colorado. It is published by Prairie Mountain Publishing, a unit of MediaNews Group. The Trail-Gazette covers local government, schools, sports, ...
Fort Morgan Times
News
The Fort Morgan Times is a daily newspaper in Fort Morgan, Colorado. It has been published by Prairie Mountain Publishing, a unit of MediaNews Group, since 1996, when it was acquired by Hollinger....
The Bulwark Podcast
News
Charlie Sykes and guests discuss the latest news from inside Washington and around the world. No shouting, grandstanding, or sloganeering. Conservative, conscientious, and civil. Bulwark+ members can ...
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The Indicator from Planet Money
Business
A little show about big ideas. From the people who make Planet Money, The Indicator helps you make sense of what's happening today. It's a quick hit of insight into work, business, the economy, and ev...
Mea Culpa
News
Michael Cohen, the former attorney and personal fixer for Donald J. Trump, once vowed to take a bullet for the President. But that was before the country was brought to its knees by the President’s ow...
The Peter Attia Drive
Sports
Expert insight on health, performance, longevity, critical thinking, and pursuing excellence. Dr. Peter Attia (Stanford/Hopkins/NIH-trained MD) talks with leaders in their fields....
The Liverpool Echo
News
The Liverpool Echo is a newspaper published by Trinity Mirror North West & North Wales – a subsidiary company of Reach plc and is based in St Paul's Square, Liverpool, Merseyside, England. It is publi...
Aberdeen Live
News
Aberdeen Live’s objective is to showcase the great and good in the Granite City. From our wonderful beaches to our vibrant neighbourhoods, we aim to shout about everything that makes our city, and the...
Belfast Live
News
When BelfastLive was launched in Feburary 2015, our vision was to be the beating heart and a new voice for a vibrant, exciting city which has left the shackles of the past behind.We intend to provide ...
BerkshireLive
News
Berkshire Live formerly Get Reading. News, Sport, Entertainment, Business and video from across Reading (England), Wokingham, Bracknell, Slough, Maidenhead, Windsor, Newbury, Berkshire and the Thames ...
BirminghamLive
News
BirminghamLive is the digital channel of the Birmingham Mail - the respected brand bringing news, sport and features to Birmingham and the wider region for150 years.Throughout its history, the Birming...
The Bristol post
News
The Bristol Live website and Bristol Post daily newspaper cover Bristol and the wider Bristol, South Gloucestershire, North Somerset and North East Somerset area.The Post was founded in 1932 amid loca...
BuckinghamshireLive
News
BuckinghamshireLive launched in January 2021, at the beginning of a third national lockdown due to the coronavirus pandemic. Despite the restrictions to daily life our team strives to report the stori...
BusinessLive
News
BusinessLive is the new, national digital brand from Reach - and it's focused on news about businesses from across the regions. We'll offer the best coverage of local business markets and of key busin...
Cambridge News
News
The Cambridge News is a British daily newspaper. Published each weekday and on Saturdays, it is distributed from its Milton base. In the period December 2010 – June 2011, it had an average daily circu...
Chester Chronicle
News
CheshireLive is county-wide news, traffic and travel, what’s on and weather online service. It is also the digital news channel of the Chester Chronicle, Crewe Chronicle and Macclesfield Express newsp...
Crewe Chronicle
News
CheshireLive is county-wide news, traffic, and travel, what’s on and weather online service. It is also the digital news channel of the Chester Chronicle, Crewe Chronicle and Macclesfield Express news...
Macclesfield Express
News
CheshireLive is county-wide news, traffic and travel, what’s on and weather online service. It is also the digital news channel of the Chester Chronicle, Crewe Chronicle and Macclesfield Express newsp...
The Journal UK
News
The Journal is a daily newspaper produced in Newcastle upon Tyne. Published by ncjMedia, (a division of Reach plc), The Journal is produced every weekday and Saturday morning and is complemented by it...
What is the cost of advertising in newsletters?
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
How do I find a list for newsletter dispatches?
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
What different formats are there in a newsletter?
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Why should one choose newsletter advertising in their marketing?
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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