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The Bulletin
News
he Bulletin is a daily newspaper covering eastern Connecticut, United States, based in the city of Norwich and owned by Gannett. The newspaper has been in continuous publication since 1796. Gannett bo...
The Connecticut Mirror
News
Launched in 2010, The Connecticut Mirror is the state’s trusted source for in-depth news and reporting on public policy, government and politics.CT Mirror is nonprofit, non-partisan, and digital only....
Hartford Courant
News
The Hartford Courant Media Group is the preeminent news organization in Connecticut, a multi-media company delivering news and information in print, online and through social platforms including Faceb...
Record-Journal
News
The Record-Journal is an American daily newspaper based in Meriden, Connecticut, that dates back to the years immediately following the American Civil War. It is owned by the Record-Journal Publishing...
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The Darien Times
News
The Darien Times is a weekly newspaper that focuses on local news of Darien, CT. The paper covers Darien's news, politics, sports, schools, and feature stories. The paper publishes a monthly section o...
Fairfield Minuteman
News
The Fairfield Minuteman was a local newspaper of Fairfield, Connecticut. Combined with the Westport Minuteman, both of which were owned by the Journal Register Company, the Minuteman had a combined re...
The Reminder publications.
News
We publish local, hometown news for the Western Mass communities of: East Longmeadow, Wilbraham, Hampden, Longmeadow, Enfield (CT), Somers (CT), Springfield, Agawam, Feeding Hills, West Springfield, W...
West Hartford News
News
We-Ha.com is a hyperlocal online site where people can find accurate information they need and want about our town, its schools, businesses, real estate, sports, restaurants, charitable events, arts,...
Westport Minuteman
News
The Fairfield Minuteman was a local newspaper of Fairfield, Connecticut. Combined with the Westport Minuteman, both of which were owned by the Journal Register Company, the Minuteman had a combined re...
Charger Bulletin
News
Founded in 1938, The Charger Bulletin is the student news source of the University of New Haven. The Charger Bulletin publishes articles that directly relate to college students and the surrounding co...
The Daily Campus
News
The Daily Campus is UConn's independent, student-run newspaper. We strive to provide the UConn community with fair, accurate, relevant and editorially independent content, to take on student interests...
Yale Daily News
News
The Yale Daily News is the nation’s oldest college daily newspaper and has been financially and editorially independent since its founding on January 28, 1878. It publishes Monday through Friday durin...
Cape Gazette
News
Cape Gazette is an independently owned and operated twice-weekly, community newspaper published in Lewes, Delaware. It is currently available every Tuesday and Friday. The newspaper covers the Cape Re...
Newark Post
News
The Newark Post, a weekly newspaper serving Greater Newark, has emerged as the leading source of news and information for western New Castle County through the website newarkpostonline.com and its pri...
Delaware LIVE News
News
Delaware LIVE, a locally-owned, statewide news media company was launched in an effort to combat the national takeover of Delaware news. Rooted in pragmatic journalism, our innovative digital media ou...
Milford LIVE
News
As a locally-owned company, Delaware LIVE News takes pride in working alongside local and regional businesses to develop digital marketing campaigns, through our daily news platforms.From large corpor...
Apopka Voice
News
While publishing articles largely focused on local news, we also cover business, government, education, real estate, family, faith, environment, history, health, pets, politics, and more. We frequentl...
Bradenton Herald
News
Bradenton is the largest city and county seat of Manatee County, on the south side of Tampa Bay on Florida's West Coast. The Bradenton Herald, throughout the years, has mirrored its community's growth...
Citrus County Chronicle
News
The Citrus County Chronicle is the No. 1 source for news, community events and entertainment in Citrus County. Founded in the 1890s, the Chronicle is the oldest business in Citrus County.The Chronicle...
Creative Loafing Tampa Bay
News
As a free weekly publication, website, content marketing and event company, Creative Loafing Tampa Bay has served the Tampa Bay area for more than 30 years with its cultural and news coverage. We do m...
What is the cost of advertising in newsletters?
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
How do I find a list for newsletter dispatches?
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
What different formats are there in a newsletter?
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Why should one choose newsletter advertising in their marketing?
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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