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2339 brands found
Bustle UK
News
Bustle is an online American women's magazine founded in August 2013 by Bryan Goldberg. It positions news and politics alongside articles about beauty, celebrities, and fashion trends. By September ...
Mic
News
Mic is an American internet and media company based in New York City that caters to millennials. Originally known as PolicyMic, it rose to prominence after its on-the-ground coverage of the Tunisian R...
Inverse
Tech
Inverse is an online magazine from Bustle Digital Group, covering topics such as technology, science, and culture for a millennial audience.We explore the science of anything, innovations that shape t...
Fatherly
Style & Fashion
Fatherly is the leading digital media brand that provides news, expert advice, product recommendations and other resources for parents. The company was founded in 2015 and is based in New York City.Ou...
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Romper
Advertising
Romper.com is a digital destination specifically targeted towards millennial moms. The website features content created by a diverse group of contributors, providing a unique perspective on the challe...
The Dad
Advertising
The Dad is not a person; it’s a lifestyle. A lifestyle that isn’t always pretty, but more hilarious than you might expect. Sometimes it’s tough, but we’re up for the challenge.We're not trying to tell...
W
Style & Fashion
W is an American fashion magazine that features stories about style through the lens of culture, fashion, art, celebrity, and film.W was created in 1972 by James Brady, the publisher of the sister ma...
Bundoo
Health
Bundoo is a parenting website that publishes articles on pregnancy, pediatrics, and parenting. It provides an ask-the-doctor service through Ask Bundoo.Bundoo's target audience is expecting parents an...
Mom.com
News
Mom.com is a place created by moms that offer tools to help parents raise the next generation of happy, kind, and confident kids. And while you’re here, we want to keep you up on the latest — news, en...
LittleThings
Advertising
Headquartered in New York City, LittleThings is the #1 lifestyle digital destination and first Post Cable Network (PCN) for women. LittleThings employs a growing team of 110+ media professionals and d...
MamásLatinas
Advertising
MamásLatinas is the first bilingual online destination dedicated to connecting, entertaining and empowering Latina moms. Reaching more than 5 million monthly unique visitors, MamásLatinas super-serves...
ComingSoon.net
News
ComingSoon editors take you beyond the reel, providing on-set reporting, interviews with award-winning directors, and ear-to-street entertainment news and rumors. From blockbusters to indie flicks, no...
SuperHeroHype
News
The cape-wearing team of editors at SuperHeroHype aim to provide up-to-the-minute news and an insider look into the universe of comics, superheroes, fantasy, sci-fi, and geek culture written by superf...
GameRant
Entertainment
Video games had humble beginnings, as anyone playing Pong in a dimly lit bar in the 1970s can tell you. From those roots, gaming has grown to be perhaps the dominant form of artistic and cultural expr...
Apartment Therapy
Home & Garden
Apartment Therapy is the leading independent home site, designed to guide our readers in creating a home that’s happy, healthy, and uniquely their own. Apartment Therapy’s content spans across house t...
Kitchn
Food & Drink
Kitchn is a food site made by a nationally distributed staff of home cooks. We reach a large audience with a personal voice, guiding our readers as they plan, shop, cook, and organize to support busy,...
FailArmy
Entertainment
FailArmy is the ultimate reflection of authentic content generated by a loyal and growing fanbase. With more than 10,000 videos submitted annually, it has rapidly become a global comedy brand that cel...
Family Handyman
Home & Garden
Family Handyman's position as the No. 1 resource for existing and aspiring DIYers and homeowners is undisputed. With videos, articles, how-tos, project plans and even online home repair and project cl...
Taste of Home
Food & Drink
Taste of Home is the leader in engaging and celebrating home cooks. From comprehensive "How To's" to insightful product recommendations, we create and curate audience-submitted content and ensure the ...
Reader's Digest
Advertising
Reader's Digest is the place people go to get happy, to learn and to satisfy curiosities. With a growing digital audience that is actually younger than that of its competitive set, RD.com delivers a r...
What is the cost of advertising in newsletters?
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
How do I find a list for newsletter dispatches?
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
What different formats are there in a newsletter?
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Why should one choose newsletter advertising in their marketing?
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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