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Brooklyn Eagle
News
The Brooklyn Eagle (originally joint name The Brooklyn Eagle and Kings County Democrat, later The Brooklyn Daily Eagle before shortening title further to Brooklyn Eagle) was an afternoon daily newspap...
The Brooklyn Rail
Entertainment
Founded in October 2000 and currently published 10 times annually, the Brooklyn Rail provides an independent forum for arts, culture, and politics throughout New York City and far beyond.Our journal, ...
The Chief-Leader
News
The Chief is a New York City-based newspaper that has long focused on municipal government, civil servants, and the important issues affecting New York State and federal employees.Founded in 1897 as a...
The Chronicle NY
News
The Chronicle is a weekly newspaper that covers the communities of Chester and Goshen in New York state.In 1986, the family of R. Peter Straus sold WMCA (AM), a radio station operating in New York Ci...
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Hamodia
News
Hamodia is the largest and fastest growing Jewish religious publication in the U.S. and across the globe. Our growth is in tandem with that of the religious communities, where population growth is exp...
Irish Voice
News
IrishCentral’s mission is to be the trusted source for information related to Ireland and the Irish - be it news, history, travel, opinion, or cultural information. IrishCentral’s focus is on connect...
New York Amsterdam News
News
The New York Amsterdam News was started more than a century ago, with a $10 investment. It has gone on to become one of the most important Black newspapers in the country and today remains one of the ...
The New York Observer
News
The New York Observer was a weekly newspaper printed from 1987 to 2016, when it ceased print publication and became the online-only newspaper Observer. The media site focuses on culture, real estate, ...
Queens Chronicle
News
The Queens Chronicle is an award-winning weekly newspaper that has served the communities of Queens since 1978. From Astoria to Laurelton, Whitestone to Howard Beach, and all of the neighborhoods in ...
The Riverdale Press
News
The Riverdale Press, a nationally known award-winning community newspaper, serves one of New York City’s most interesting and affluent communities. The Press provides comprehensive coverage of the Nor...
The Roslyn News
News
The Roslyn News Weekly Community Newspaper serving The Roslyns, Flower Hill, East Hills, Roslyn, Roslyn Harbor, Roslyn Heights, Roslyn Estates, Flower Hill, East Hills, Greenvale ....
Warwick Advertiser
News
The Warwick Advertiser is a weekly newspaper in Warwick, New York, United States. Established in 1866 by Leonard Cox, by 1877 it reported a circulation of 1,200. As of 2017, it is owned by Straus News...
Yated Ne'eman
News
Yated Neeman was founded in 1987 as an independent Orthodox Jewish weekly newspaper. Ever since, people have been turning to the Yated for responsible, accurate and intelligent news coverage. More tha...
Manhasset Press
News
Since 1932, Manhasset Press has served the communities of Manhasset, Munsey Park, Plandome, Plandome Heights, Plandome Manor and Flower Hill as a trusted source for local news and community events, fr...
Great Neck Record
News
Since 1908, Great Neck Record has served the communities of Great Neck, Great Neck Estates, Great Neck Plaza, Kensington, Kings Point, Lake Success, Russell Gardens, Saddle Rock, Thomaston and the uni...
Anchorage Daily News
News
The Anchorage Daily News is published by Anchorage Daily News, LLC, owned by the Binkley Company. We're Alaska's most-read newspaper and news site. Founded in 1946. Winner of the Pulitzer Prize for Pu...
Juneau Empire
News
The Juneau Empire is a newspaper in Juneau, Alaska, United States.Juneau EmpireTypeDaily newspaperFormatBroadsheetOwner(s)Sound PublishingPublisherJeff HaydenEditorBen HohenstattFoundedNovember 2, 19...
Peninsula Clarion
News
Located in the Kenai- Soldotna area, the Peninsula Clarion is one of Alaska’s most recognized news publications. Serving a thriving and diverse economic location, the printed circulation covers the ma...
Anchorage Press
News
The Anchorage Press has been the home for alternative media in South Central Alaska for the last 27 years. Distributed free of charge all around the Anchorage metropolitan area, the Press has always b...
Capital City Weekly
News
The Capital City Weekly, or CCW as it is informally known, is a free regional weekly newspaper in Juneau — Alaska's capital. It is the largest distributed community paper in Southeast Alaska. It focus...
What is the cost of advertising in newsletters?
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
How do I find a list for newsletter dispatches?
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
What different formats are there in a newsletter?
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Why should one choose newsletter advertising in their marketing?
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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