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SussexLive was launched in June 2020, with a dynamic and creative team of reporters generating live news, What's On, features, sport and information from across Brighton, Worthing, Littlehampton, Craw...
WalesOnline has been around since 2008, but its journalistic pedigree dates back more than a century through the pages of our sister print titles, the Western Mail and the South Wales Echo. We've also...
A weekly English language newspaper, which circulated in South Wales, Monmouthshire and Herefordshire. The newspaper's main content included local news, with a special focus on the industries of the a...
The South Wales Evening Post is a tabloid daily newspaper distributed in the South West region of Wales. The paper has three daily editions – Swansea, Neath and Port Talbot and Carmarthenshire – and i...
WiltshireLive is the leading news, entertainment and information website for Wiltshire, bringing you everything you need to know about our wonderful county live and as it happens. WiltshireLive Editor...
Yorkshire Live is an online publishing company that provides information services in the field of entertainment, events, weather and travel....
The American magazine is your passport to all things American this side of the Atlantic. For all Americans and those connected to the States in the UK; whether newly arrived, visitors or established g...
MailOnline is one of the world’s largest English-speaking newspaper websites with more than 191.8 m global unique browsers.MailOnline (also known as dailymail.co.uk and dailymail.com outside the UK) i...
The Daily Mail is a British daily middle-market tabloid newspaper and news website published in London. Founded in 1896, it is the United Kingdom's highest-circulated daily newspaper. Its sister paper...
The Mail on Sunday is a British conservative newspaper, published in a tabloid format. It is the biggest-selling Sunday newspaper in the UK and was launched in 1982 by Lord Rothermere. Its sister pape...
The Telegraph, an online newspaper. Telegraph.co.uk became the most popular UK newspaper site in April 2008. It was overtaken by Guardian.co.uk in April 2009 and later by "Mail Online". As of December...
The Sunday Telegraph is a British broadsheet newspaper, founded in February 1961 and published by the Telegraph Media Group, a division of Press Holdings. It is the sister paper of The Daily Telegraph...
The Stage is a British weekly newspaper and website covering the entertainment industry and particularly theatre. It was founded in 1880. It contains news, reviews, opinion, features, and recruitment ...
Mål och Medel är en svensk tidskrift som fokuserar på frågor som rör utbildning och skolutveckling. Tidningen ges ut av Skolverket (Skolverket), som är en statlig myndighet som ansvarar för att främja...
Målarnas Facktidning är en svensk facktidning som fokuserar på frågor som rör måleri- och dekorationsbranschen. Tidningen ger information och nyheter om de senaste trenderna, produkterna och teknikern...
Tidningen Elektrikern är en svensk tidning som fokuserar på frågor som rör elbranschen. Tidningen ges ut av Svenska Elektrikerförbundet, som är ett fackförbund som företräder professionella elektriker...
Arbetet bevakar hela arbetsmarknaden och vänder sig till fackliga företrädare, arbetsmarknadens parter samt politiker och opinionsbildare. Arbetet en del av LO Mediehus....
This is Local London is a network of local news websites that cover news, events, and other topics related to various areas in and around London, UK. Each website is specific to a particular area or b...
The home of great ideas for more than 100 years, Ideal Home is your one-stop-shop for all things home. We’re here to make the best home design accessible to everyone, and our unique formula of home de...
Real Homes is the home website for the rest of us. The dwellers who are typically left out of the home equation can find a place here. Everyone deserves to love where they live, and we help make this ...
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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