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USA Today
News
USA TODAY is a multi-platform news and information media company. Founded in 1982, USA TODAY's mission is to serve as a forum for better understanding and unity to help make the USA truly one nation. ...
Daily Press VA
News
The Daily Press, founded in 1896, serves the Virginia Peninsula and owns The Virginia Gazette in Williamsburg as well as Tidewater Review in the greater West Point area.The Daily Press' award-winning ...
Washington Business Journal
News
the Washington Business Journal, where you'll find the latest breaking business news, updated throughout the day, this week's top stories from the Washington Business Journal, and other popular featur...
Washington Times
News
Since 1982, The Washington Times has furthered its founder's vision to provide a trusted counterweight to the media often identified as "mainstream." While presidents, prime ministers and other power ...
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The Washington Post
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The Washington Post is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area and has a large national audience. D...
Virginian-Pilot
News
The Virginian-Pilot, founded in 1865, is Virginia’s largest daily newspaper.Our mission is to deliver the truth every day. We bring you the stories that matter most, written without bias, so you can m...
Financial Planning
News
Financial Planning empowers financial advisors and wealth managers with essential analysis and insights into the ideas that are shaping their businesses. Through authoritative journalism, events, rese...
National Mortgage News
News
National Mortgage News is an award-winning comprehensive digital information resource serving the entire residential mortgage industry, including depositories, nonbank lenders and servicers, brokerage...
The Bond Buyer
News
The Bond Buyer is the only independent information resource serving the entire municipal finance community. Its comprehensive paid-subscription package of news, analysis and data is unique in the indu...
Tidewater News
News
The Tidewater News has served the people of Franklin, Southampton County and Isle of Wight County since 1905. In its debut edition on Oct. 20, 1905, The Tidewater News editorialized of its intention t...
The Virginia Gazette
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The Virginia Gazette was the official newspaper of Virginia, printed in Williamsburg from 1736 until 1780. When the capital of Virginia moved to Richmond in 1780, printers transferred their businesses...
Politico
News
POLITICO is the global authority on the intersection of politics, policy, and power. It is the most robust news operation and information service in the world specializing in politics and policy, whic...
The Altavista Journal
News
Founded in 1909, the Altavista Journal is a community-minded newspaper and part of Womack Publishing in Chatham, Va. The Journal is published each Wednesday, reaching readers in Altavista, Hurt, North...
Clinch Valley News
News
Established in 1869 in the small town of Jeffersonville (now Tazewell) in southwest Virginia, the four-page weekly was first edited by Dr. Henry F. Peery and James C. Nutty. Peery brought rough-and-tu...
Washington Hispanic
News
In Washington, success lies in whom you know and where you go. So if you want to reach the city’s powerful Latino market—now more than 1.3 million strong and growing rapidly—get acquainted with Washin...
The Floyd Press
News
As of December 2020, I'm the editor of The Floyd Press in Floyd, Va., a community centric newspaper founded in 1891. It is my goal to put Floyd first in all of my reporting and in every edition of th...
Greene County Record
News
dentify, collect, appraise, organize, and preserve records with historical and/or evidential value, in all formats, as created by the elected officials, administrators, and employees of Greene County;...
Orange County Review
News
The Orange County Review is a weekly newspaper based in Orange, Virginia owned by Berkshire Hathaway. The newspaper focuses on local community news. Public notices from the county commissioners also a...
Virginia Lawyers Weekly
News
Virginia Lawyers Weekly has been the commonwealth’s top source of legal information for practicing attorneys since 1986, providing a traditional weekly newspaper with innovative internet benefits, ema...
Connecticut Post
News
A daily newspaper located in Norwalk, Connecticut. The newspaper contains news related to the areas of sports, business, real estate, entertainment industry, health, travel, religion, weddings, local ...
What is the cost of advertising in newsletters?
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
How do I find a list for newsletter dispatches?
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
What different formats are there in a newsletter?
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Why should one choose newsletter advertising in their marketing?
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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