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Dallas Morning News
News
The Dallas Morning News has been serving the North Texas community since 1885. Our parent company, DallasNews Corporation (NASDAQ: DALN), is Texas’ oldest continually operating company.We publish The ...
El Paso Times
News
The El Paso Times has proudly served far West Texas and southern New Mexico residents since 1881. The El Paso Times is read daily by about 180,400 people and provides the most comprehensive news cover...
Fort Worth Star-Telegram
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The Fort Worth Star was founded in 1906 and merged with the Fort Worth Telegram in 1909 to become the Fort Worth Star-Telegram. The newspaper bears a rich and colorful legacy tied to the Old West. Its...
The Texas Tribune
News
The Texas Tribune is a nonpartisan, nonprofit media organization that promotes civic engagement and discourse on public policy, politics, government, and other matters of statewide concern....
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Wall Street Journal
News
The Wall Street Journal was founded in July 1889. Ever since, the Journal has led the way in chronicling the rise of industries in America and around the world. In no other period of human history has...
Los Angeles Times
News
The Los Angeles Times is the largest metropolitan daily newspaper in the country, with more than 40 million unique latimes.com visitors monthly, Sunday print readership of 1.6 million and a combined p...
San Francisco Chronicle
News
The San Francisco Chronicle is the largest newspaper in Northern California, the second largest on the West Coast, and each month reaches over 6 million users across the country. Acquired by Hearst in...
Tampa Bay Times
News
The Tampa Bay Times, winner of 14 Pulitzer Prizes, is the most trusted news source serving the bay area. We are story tellers and truth tellers. We go where the facts take us to tell the definitive st...
Miami Herald
News
The Miami Herald is an American daily newspaper owned by the McClatchy Company and headquartered in Doral, Florida, a city in western Miami-Dade County and the Miami metropolitan area, several miles w...
Alexander City Outlook
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The Outlook strives to report the news honestly, fairly and with integrity; to take a leadership role and act as a positive influence in our community; to promote business; to provide for the welfare ...
The Atmore Advance
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The Atmore Advance, you haven’t just bought a newspaper, you receive our digital products, too — regular email news if you wish, our website and news updates and the eEdition of our print product. You...
Baldwin Times
News
The Baldwin Times is a twice-weekly newspaper serving the Bay Minette area in the U.S. state of Alabama. It has a current circulation of about 1,000 as of 2018.Gulf Coast Newspapers was sold by Worrel...
Birmingham Business Journal
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We’re the leading source of business news and business leads in the Birmingham metro area. We deliver comprehensive local business news each Friday in our print edition and online everyday at bbj.com....
The Birmingham News
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The Birmingham News is the principal newspaper for Birmingham, Alabama, United States.[2] The paper is owned by Advance Publications and was a daily newspaper from its founding through September 30, 2...
The Courier Journal
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The Courier-Journal was created from the merger of several newspapers introduced in Kentucky in the 19th century. Pioneer paper The Focus of Politics, Commerce and Literature, was founded in 1826 in L...
The Guardian
News
Guardian News & Media (GNM) publishes theguardian.com, one of the world’s leading English-language newspaper websites. It also has a presence in the US and Australia as Guardian US and Guardian Austra...
The Cullman Times
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The Cullman Times is one of the area's oldest continuous-use businesses. Producing print, online, mobile, magazines and other specialty multimedia products and services.The company’s mission is to pro...
The Daily Home
News
The Daily Home is the oldest continuously circulating newspaper in the two counties and one of the oldest in the state. It is the leading paper for the two county area. Every year the Daily Home is a ...
Daily Mountain Eagle
News
The Daily Mountain Eagle is a daily newspaper servicing the Jasper, Alabama area. The paper is owned by Paxton Media Group and operated locally. It is one of only two corporation papers that provides ...
The Decatur Daily
News
The Decatur Daily is a daily (five days a week) newspaper serving Decatur, Alabama and the Tennessee Valley in the North Alabama area of the United States. As of September 30, 2006, it had an average ...
What is the cost of advertising in newsletters?
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
How do I find a list for newsletter dispatches?
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
What different formats are there in a newsletter?
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Why should one choose newsletter advertising in their marketing?
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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