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As part of the award-winning Modern Luxury Media network, Jezebel delivers cutting-edge fashion spreads, international travel features, revealing celebrity profiles, and the latest local know-how, ens...
As part of the award-winning Modern Luxury Media network, Modern Luxury Dallas delivers cutting-edge fashion spreads, international travel features, revealing celebrity profiles, and the latest local ...
As part of the award-winning Modern Luxury network of regional publications, Modern Luxury San Diego excels in capturing the metropolitan lifestyle, making it a valuable partner for companies wishing ...
Modern Luxury offers local knowledge and regional character dovetailed with a national reach. Our unrivaled local intelligence, interactive digital brand extensions and hightouch events make us the mo...
From the publishers of Houston Magazine and Modern Luxury Dallas — Modern Luxury Weddings Texas is the leading luxury wedding brand that appeals to newly engaged couples, featuring everything from cou...
As part of the award-winning Modern Luxury Media network, Modern Luxury Interiors Scottsdale delivers cutting-edge content that consistently engages design-savvy homeowners and industry insiders alike...
Modern Luxury Interiors Texas delivers cutting-edge content that consistently engages design-savvy homeowners and industry insiders alike, featuring trend forecasts, chic shopping tips and revealing p...
Construction Dive provides in-depth journalism and insight into the most impactful news and trends shaping the construction and building industry. The daily email newsletter and website cover topics s...
Hosted by Ash Kelley and Alaina Urquhart from the hit show Morbid.When 90-year-old Laurence Pilgeram drops dead on the sidewalk outside his condo, you might think that’s the end of his story. But, rea...
The Delaware Wave is a Gannett-owned English-language newspaper based in Bethany Beach, Delaware. Seventeen staff members publish the weekly 11-inch by 17-inch newspaper, every Tuesday, and distribute...
While publishing articles largely focused on local news, we also cover business, government, education, real estate, family, faith, environment, history, health, pets, politics, and more. We frequentl...
The Palm Beach Daily News is a newspaper serving the town of Palm Beach in Palm Beach County in South Florida. It is also known as "The Shiny Sheet" because of its heavy, slick newsprint stock. It was...
The Marietta Daily Journal (MDJ) is a daily newspaper published in Marietta, Georgia. It has a daily paid circulation of approximately 17,000 copies, and covers local, national and international news....
The Augusta Chronicle is the daily newspaper of Augusta, Georgia, and is one of the oldest newspapers in the United States still in publication. The paper is known for its coverage of the Masters Tou...
Boise Weekly is a newspaper in Boise, Idaho, United States. It was founded in 1992 by Andy and Debi Hedden-Nicely and Larry Regan. It is owned by Adams Publishing Group's Western Division and is part ...
The Herald-News is a daily newspaper headquartered in Joliet, Illinois, United States. It serves the Joliet, Will County and Grundy County area, and is owned by Shaw Media.The paper was founded in 190...
The Lake County News-Sun is a regional newspaper based in Gurnee, Illinois, United States, that predominantly covers news for Lake County, Illinois, a part of the Chicago metropolitan area. It is curr...
The Palladium-Item is the daily morning newspaper for Richmond, Indiana, and surrounding areas. The paper is a merger of two older papers, the Richmond Palladium and the Richmond Item, and traces its ...
The Post-Tribune of Northwest Indiana is a daily newspaper headquartered in Merrillville, Indiana, United States. It serves the Northwest Indiana region, and is owned by the Chicago Tribune Media Grou...
The Boone News-Republican is a newspaper in Boone, Iowa, United States. It was established in 1907 as a result of a merger between the Boone Daily News and the Weekly Republican. It is owned by Gannet...
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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