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Model Rail
Automotive
Model Rail Magazine is a British railway magazine that specializes in rail transport modeling. It has been published since 1997 and was originally a supplement to Rail. The magazine provides informati...
Business Matters
News
Business Matters, is the UK’s largest multi-platform resource dedicated to the owners of the UK’s small business and medium sized enterprises (SME’s). A subscription-based monthly print magazine with ...
House Beautiful UK
Home & Garden
House Beautiful is an interior decorating magazine that focuses on decorating and the domestic arts. First published in 1896, it is currently published by the Hearst Corporation, who began publishing...
The Sunday Post
News
One of Britain’s best-known newspapers, The Sunday Post is a Scottish institution. For more than 100 years, we have delivered outstanding journalism, told Scotland’s stories and informed and entertain...
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Technology & Innovation
Education
Technology has so much to offer the world of education – the possibilities are endless and exciting; but how are teachers supposed to tell the latest fad from the next best thing for long-term, sustai...
BBC Sky at Night Magazine
Advertising
Complementing the much-loved BBC TV programme, BBC Sky at Night Magazine is your practical guide to astronomy. Each issue features columns by renowned experts as well as in-depth cosmological features...
Simply Knitting
Advertising
Whether you’re a beginner or you’ve been knitting for years you’ll find lots of exciting patterns in every issue of Simply Knitting, from on-trend garments to quick and easy gift ideas and irresistibl...
What A Day
News
What A Day cuts through all the chaos and crimes to help you understand what matters and how you can fix it—all in just 20 minutes. Hosts Tre’vell Anderson, Priyanka Aribindi, Josie Duffy Rice, and Ju...
Boise Weekly
News
Boise Weekly is a newspaper in Boise, Idaho, United States. It was founded in 1992 by Andy and Debi Hedden-Nicely and Larry Regan. It is owned by Adams Publishing Group's Western Division and is part ...
Kane County Chronicle
News
The Kane County Chronicle serves central Kane County, located in the Fox Valley region of Illinois, about 40 miles west of Chicago.The Paschals sold the newspaper in 1989 to B.F. Shaw Printing Company...
Boone News-Republican
News
The Boone News-Republican is a newspaper in Boone, Iowa, United States. It was established in 1907 as a result of a merger between the Boone Daily News and the Weekly Republican. It is owned by Gannet...
The Daily Nonpareil
News
The Daily Nonpareil is a daily newspaper serving Council Bluffs and a 10-county area of southwest Iowa.The Daily Nonpareil is southwest Iowa's largest newspaper. It was founded on May 2, 1857.The pape...
Sioux City Journal
News
The Sioux City Journal is the daily newspaper and website of Sioux City, Iowa. Founded in 1864, the publication now covers northwestern Iowa and portions of Nebraska and South Dakota.The Journal has w...
The Salina Journal
News
Salina Journal is a daily morning newspaper based in Salina, Kansas, United States. It is delivered in north-central and north-western Kansas. Circulation is reported at 20,364 in 2019.The Journal was...
South china morning post(SCMP)
News
The South China Morning Post, with its Sunday edition, the Sunday Morning Post, is a Hong Kong-based English-language newspaper owned by Alibaba Group. Founded in 1903 by Tse Tsan-tai and Alfred Cunni...
Bangor Daily News
News
Bangor Publishing Company today serves its readers and advertisers with statewide local news and audiences. Our family of products include the Bangor Daily News, bangordailynews.com, Bangor Metro Maga...
Kennebec Journal
News
The Kennebec Journal is a six-day morning daily newspaper published in Augusta, Maine. It is owned by MaineToday Media, which also publishes the state's largest newspaper, the Portland Press Herald. T...
Portland Press Herald
News
The Portland Press Herald/Maine Sunday Telegram is a morning daily newspaper with a website that serves southern Maine and is focused on the greater metropolitan area around Portland, Maine, in the Un...
Daily Times
News
The Daily Times is a morning daily English-language publication based in Salisbury, Maryland, and primarily covers Wicomico, Worcester, and Somerset counties, and regional coverage across the Delmarva...
The Aegis
News
The Aegis is a local newspaper in Harford County, Maryland, United States. Its first issue was published on February 2, 1923.The first building built specifically to house The Aegis was constructed in...
What is the cost of advertising in newsletters?
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
How do I find a list for newsletter dispatches?
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
What different formats are there in a newsletter?
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Why should one choose newsletter advertising in their marketing?
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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