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Bon Appétit
Food & Drink
Bon Appétit is a monthly American food and entertaining magazine, that typically contains recipes, entertaining ideas, restaurant recommendations, and wine reviews. Owned by Condé Nast, it is headquar...
Glamour
Style & Fashion
Glamour is today an online women's magazine published by Condé Nast Publications. For many years a traditional hard-copy magazine, it was founded in 1939 and first published in April 1939 in the Unite...
GQ
Style & Fashion
GQ (formerly Gentlemen's Quarterly and Apparel Arts) is an American international monthly men's magazine based in New York City and founded in 1931. The publication focuses on fashion, style, and cult...
The World of Interiors
Home & Garden
Since 1981 The World of Interiors has documented the rich diversity of ways in which we live, showcasing the stylish and the unexpected as well as applauding individuality. Published monthly in print ...
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Cubby
Advertising
Cubby is the ultimate resource for families at home. Every day we bring you real homes from real families, designed for living together. We also bring you practical, fun ideas for an easier life at ho...
Cleveland Jewish News
News
The Cleveland Jewish Publication Company is organized for the purpose of performing a public service to the Jewish community of Northeast Ohio and shall:Provide the Jewish community of Northeast Ohio ...
Bartlesville Examiner-Enterprise
News
The Bartlesville Examiner-Enterprise is a daily newspaper in Bartlesville, Oklahoma. It was owned and published by Stephens Media LLC until 2015, when the Stephens Media newspapers were sold to New Me...
Argus Observer
News
The Argus Observer is the daily newspaper of Ontario, Oregon, United States.The newspaper was established on January 6, 1897, and went through several names and owners before becoming the Argus Observ...
The Valley Breeze of Pawtucket
News
In August 2009, The Valley Breeze founded its 5th newspaper, serving Pawtucket, R.I. Each week more than 9,000 papers are distributed there today.All told, we now distribute nearly 60,000 community ne...
Watertown Public Opinion
News
The Watertown Public Opinion is published in Watertown, South Dakota, United States, serving eastern South Dakota and western Minnesota. The fourth largest newspaper in South Dakota publishes in the a...
Amarillo Globe-News
News
The Amarillo Globe-News is a daily newspaper in Amarillo, Texas, owned by Gannett. The newspaper is based at downtown's FirstBank Southwest Tower, but is printed at a facility in Lubbock. The current-...
Lubbock Avalanche-Journal
News
Lubbock Avalanche-Journal is a newspaper based in Lubbock, Texas, United States. It is owned by Gannett.The Lubbock Avalanche was founded in 1900 by John James Dillard and Thad Tubbs.The Avalanche-Jou...
San Angelo Standard-Times
News
San Angelo Standard-Times is a daily newspaper based in San Angelo, Texas, United States that was established in 1884. It is owned by Gannett.The newspaper was established in 1884 by J. G. Murphy, the...
Milwaukee Journal Sentinel
News
The Milwaukee Journal Sentinel is a daily morning broadsheet printed in Milwaukee, Wisconsin, where it is the primary newspaper. It is also the largest newspaper in the state of Wisconsin, where it is...
Os og Fusaposten
News
Os og Fusaposten er en lokalavis utgitt i Os, Hordaland, Norge. Det ble etablert i 1987.I 2007 hadde den et opplag på 5793, hvorav 4981 er abonnenter.Os og Fusaposten ble tildelt prisen Årets Lokalavi...
Kampanje
News
Kampanje er et av de ledende forlagene for alle som jobber innen media, markedsføring, reklame, PR og kommunikasjonssektoren i Norge. Kampanje.com er en komplett nettbasert plattform som tilbyr et bre...
Filter Partner
News
FILTER PARTNER er en kommersiell nettavis som i samarbeid med norske annonsører presenterer native-artikler som er både nyttige og interessante.Filter Partner er Filter Media Norges kommersielle netta...
AdvokatWatch.no
News
AdvokatWatch er for alle med særlig interesse for advokatbransjen. Vi følger bransjen i Norge tett, og gir en bred dekning av både personene og virksomhetene – enten det dreier seg om de store aktøren...
Augusta Chronicle
News
The Augusta Chronicle is the daily newspaper of Augusta, Georgia, and is one of the oldest newspapers in the United States still in publication. The paper is known for its coverage of the Masters Tou...
Boise Weekly
News
Boise Weekly is a newspaper in Boise, Idaho, United States. It was founded in 1992 by Andy and Debi Hedden-Nicely and Larry Regan. It is owned by Adams Publishing Group's Western Division and is part ...
What is the cost of advertising in newsletters?
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
How do I find a list for newsletter dispatches?
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
What different formats are there in a newsletter?
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Why should one choose newsletter advertising in their marketing?
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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