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The South End
News
The South End is published daily online throughout the year by Wayne State students. You can find all content at thesouthend.wayne.edu. The South End can be found in print at lease once a semester. Th...
Star Tribune
News
The Star Tribune is the largest newspaper in Minnesota. It originated as the Minneapolis Tribune in 1867 and the competing Minneapolis Daily Star in 1920. During the 1930s and 1940s, Minneapolis's com...
Laurel Leader-Call
News
The Laurel Leader-Call is the locally-owned newspaper of Laurel and Jones County, Mississippi. The Leader-Call is published Tuesday, Thursday and Saturday and can be read online at leader-call.com. Th...
Daily Inter Lake
News
The Daily Inter Lake is a daily newspaper based in Kalispell, Montana, the seat of Flathead County. It was founded in the former town of Demersville, Montana, in 1889 by a local couple, Clayton and Em...
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Flathead Beacon
News
Founded in 2007 and based in historic downtown Kalispell, the Flathead Beacon is an award-winning newspaper devoted to delivering thought-provoking journalism and commentary to Northwest Montana. The ...
Great Falls Tribune
News
The Great Falls Tribune has been serving northcentral Montana for more than 132 years. The Great Falls Tribune originated in 1885 as a weekly newspaper and is the oldest business in Great Falls. Two y...
The Mountaineer
News
The Mountaineer is a newspaper based in Waynesville, North Carolina. The newspaper is owned by The Mountaineer Publishing Company. Our first online publication, MPC Online, was launched in the mid 90’...
The Conway Daily Sun
News
The Conway Daily Sun is the dominant news media in the Mount Washington Valley with a daily circulation of 16,100 Tuesdays through Saturdays. The Laconia Daily Sun is published in New Hampshire’s Lake...
Valley News
News
The daily Valley News is the leading news source for the Upper Connecticut River Valley in New Hampshire and Vermont. The newspaper has won numerous editorial, advertising and design awards and occupi...
The Record NJ
News
The Record (also called The North Jersey Record, The Bergen Record, The Sunday Record (Sunday edition) and formerly The Bergen Evening Record) is a newspaper in New Jersey, United States. Serving Berg...
The Times
News
The Times is a daily newspaper owned by Advance Publications that serves Trenton and the Mercer County, New Jersey area, with a strong focus on the government of New Jersey. The paper had a daily circ...
The Taos News
News
Taos News is a weekly newspaper published in Taos, New Mexico. It is owned by El Crepusculo, Inc., named after the first newspaper published by Padre Martinez. The company is classified under newspape...
The Daily Reflector
News
The Daily Reflector has been a vital part of the life of Greenville, Pitt County, and eastern North Carolina for more than a century. The company was founded in 1882 by David Jordan Whichard and Julia...
The Fayetteville Observer
News
The Fayetteville Observer is an American English-language daily newspaper published in Fayetteville, North Carolina. As the oldest North Carolina newspaper, the paper was founded in 1816 as the Caroli...
The Delaware Wave
News
The Delaware Wave is a Gannett-owned English-language newspaper based in Bethany Beach, Delaware. Seventeen staff members publish the weekly 11-inch by 17-inch newspaper, every Tuesday, and distribute...
Apopka Voice
News
While publishing articles largely focused on local news, we also cover business, government, education, real estate, family, faith, environment, history, health, pets, politics, and more. We frequentl...
Palm Beach Daily News
News
The Palm Beach Daily News is a newspaper serving the town of Palm Beach in Palm Beach County in South Florida. It is also known as "The Shiny Sheet" because of its heavy, slick newsprint stock. It was...
Marietta Daily Journal
News
The Marietta Daily Journal (MDJ) is a daily newspaper published in Marietta, Georgia. It has a daily paid circulation of approximately 17,000 copies, and covers local, national and international news....
Augusta Chronicle
News
The Augusta Chronicle is the daily newspaper of Augusta, Georgia, and is one of the oldest newspapers in the United States still in publication. The paper is known for its coverage of the Masters Tou...
Boise Weekly
News
Boise Weekly is a newspaper in Boise, Idaho, United States. It was founded in 1992 by Andy and Debi Hedden-Nicely and Larry Regan. It is owned by Adams Publishing Group's Western Division and is part ...
What is the cost of advertising in newsletters?
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
How do I find a list for newsletter dispatches?
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
What different formats are there in a newsletter?
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Why should one choose newsletter advertising in their marketing?
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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