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Sportico is a digital content platform providing sports industry news, data, insights, strategies, leadership and live media experiences for professionals in the $500 billion sports industry. Launched...
As part of the award-winning Modern Luxury Media network, Houston magazine delivers cutting-edge fashion spreads, international travel features, revealing celebrity profiles, and the latest local know...
As part of the award-winning Modern Luxury Media network, Jezebel delivers cutting-edge fashion spreads, international travel features, revealing celebrity profiles, and the latest local know-how, ens...
From expert guides to Chicago’s world-class dining and shopping scenes to a complete calendar of the season’s hottest events, art exhibitions, theater and dance, Michigan Avenue celebrates the city, e...
As part of the award-winning Modern Luxury Media network, Modern Luxury Dallas delivers cutting-edge fashion spreads, international travel features, revealing celebrity profiles, and the latest local ...
As part of the award-winning Modern Luxury network of regional publications, Modern Luxury San Diego excels in capturing the metropolitan lifestyle, making it a valuable partner for companies wishing ...
Modern Luxury Scottsdale is at the center of this convergence, where local happenings can have international impact and a chance encounter can turn into front-page news. We’ve had our pulse on Scottsd...
Modern Luxury offers local knowledge and regional character dovetailed with a national reach. Our unrivaled local intelligence, interactive digital brand extensions and hightouch events make us the mo...
Construction Dive provides in-depth journalism and insight into the most impactful news and trends shaping the construction and building industry. The daily email newsletter and website cover topics s...
Hosted by Ash Kelley and Alaina Urquhart from the hit show Morbid.When 90-year-old Laurence Pilgeram drops dead on the sidewalk outside his condo, you might think that’s the end of his story. But, rea...
The Telegraph is passionate and committed to its role as the watchdog and trusted source of news, entertainment and advertising for the Alton community and the River Bend region of Madison, Jersey, Ca...
Country Living, we deliver useful, actionable advice related to all the comforts of home (design, food, pets, gardening) alongside soulful and spirited how-tos that embrace slowing down and living wel...
At House Beautiful, we're dedicated to bringing you the best in inspiration and education for your home. Founded in 1896, we are the oldest continually-published design magazine in the United States, ...
The New York Law Journal, an ALM publication, is the indispensable information source for the entire New York legal community. From leaders of global law firms and in-house counsel, to solo practition...
The Niagara Gazette, founded as a weekly newspaper in 1854, published its first daily edition in 1893. Today it is owned by CNHI, LLC with headquarters in Alabama. From its inception, the Gazette ...
Founded in October 2000 and currently published 10 times annually, the Brooklyn Rail provides an independent forum for arts, culture, and politics throughout New York City and far beyond.Our journal, ...
The Kingman Miner newspaper general circulation covers the City of Kingman and surrounding communities of Golden Valley, Meadview, Dolan Springs and Chloride. The Miner is published in print on Sunday...
La Voz Arizona is a newspaper produced in Phoenix, Arizona, in the United States. La Voz Arizona is a sister publication of The Arizona Republic, and it is owned by Gannett.La Voz Arizona publishes lo...
Founded in 1938, The Charger Bulletin is the student news source of the University of New Haven. The Charger Bulletin publishes articles that directly relate to college students and the surrounding co...
The Delaware Wave is a Gannett-owned English-language newspaper based in Bethany Beach, Delaware. Seventeen staff members publish the weekly 11-inch by 17-inch newspaper, every Tuesday, and distribute...
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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