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Argus Observer
News
The Argus Observer is the daily newspaper of Ontario, Oregon, United States.The newspaper was established on January 6, 1897, and went through several names and owners before becoming the Argus Observ...
The Oregonian
News
The Oregonian is a daily newspaper based in Portland, Oregon, United States, owned by Advance Publications. It is the oldest continuously published newspaper on the U.S. west coast, founded as a week...
Willamette Week
News
Willamette Week (WW) is an alternative weekly newspaper and a website published in Portland, Oregon, United States, since 1974. It features reports on local news, politics, sports, business, and cultu...
The Valley Breeze of Pawtucket
News
In August 2009, The Valley Breeze founded its 5th newspaper, serving Pawtucket, R.I. Each week more than 9,000 papers are distributed there today.All told, we now distribute nearly 60,000 community ne...
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Spartanburg Herald-Journal
News
The Spartanburg Herald-Journal is a daily newspaper, the primary newspaper for Spartanburg, South Carolina, United States.The origins of the paper lie with The Spartan, a weekly paper reportedly first...
Wilson Post
News
The Wilson Post is Wilson County’s local newspaper. Published every Wednesday, The Post started as The Wilson World in 1979 and was purchased by Main Street Media of Tennessee in May 2013.Main Street ...
Tyler Morning Telegraph
News
The Tyler Morning Telegraph is a daily newspaper based in Tyler, Texas, United States. It is privately owned by M. Roberts Media.The Tyler Morning Telegraph has been in publication since 1929, but the...
Mineral Daily News-Tribune
News
The Mineral News and Tribune is an American newspaper published in Keyser, West Virginia. It is owned by WV News as of 2022.The News Tribune publishes 4 days a week - Tuesday, Thursday, Friday, and Sa...
The Mountain Statesman
News
The Mountain Statesman is a thrice-weekly newspaper serving the Grafton, West Virginia area. Its 2016 circulation was 1,710.In 1946, at the age of just 20, Eldora Nuzum became editor of the Sentinel. ...
Eau Claire Leader-Telegram
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The Eau Claire Leader-Telegram (founded in 1881) is a newspaper published in Eau Claire, Wisconsin, by Adams Publishing Group. It is read throughout Eau Claire County and surrounding counties. As of 2...
The Delaware Wave
News
The Delaware Wave is a Gannett-owned English-language newspaper based in Bethany Beach, Delaware. Seventeen staff members publish the weekly 11-inch by 17-inch newspaper, every Tuesday, and distribute...
Apopka Voice
News
While publishing articles largely focused on local news, we also cover business, government, education, real estate, family, faith, environment, history, health, pets, politics, and more. We frequentl...
Palm Beach Daily News
News
The Palm Beach Daily News is a newspaper serving the town of Palm Beach in Palm Beach County in South Florida. It is also known as "The Shiny Sheet" because of its heavy, slick newsprint stock. It was...
Marietta Daily Journal
News
The Marietta Daily Journal (MDJ) is a daily newspaper published in Marietta, Georgia. It has a daily paid circulation of approximately 17,000 copies, and covers local, national and international news....
Augusta Chronicle
News
The Augusta Chronicle is the daily newspaper of Augusta, Georgia, and is one of the oldest newspapers in the United States still in publication. The paper is known for its coverage of the Masters Tou...
Boise Weekly
News
Boise Weekly is a newspaper in Boise, Idaho, United States. It was founded in 1992 by Andy and Debi Hedden-Nicely and Larry Regan. It is owned by Adams Publishing Group's Western Division and is part ...
The Herald-News
News
The Herald-News is a daily newspaper headquartered in Joliet, Illinois, United States. It serves the Joliet, Will County and Grundy County area, and is owned by Shaw Media.The paper was founded in 190...
Lake County News-Sun
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The Lake County News-Sun is a regional newspaper based in Gurnee, Illinois, United States, that predominantly covers news for Lake County, Illinois, a part of the Chicago metropolitan area. It is curr...
Palladium-Item
News
The Palladium-Item is the daily morning newspaper for Richmond, Indiana, and surrounding areas. The paper is a merger of two older papers, the Richmond Palladium and the Richmond Item, and traces its ...
Post-Tribune (Indiana newspaper)
News
The Post-Tribune of Northwest Indiana is a daily newspaper headquartered in Merrillville, Indiana, United States. It serves the Northwest Indiana region, and is owned by the Chicago Tribune Media Grou...
What is the cost of advertising in newsletters?
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
How do I find a list for newsletter dispatches?
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
What different formats are there in a newsletter?
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Why should one choose newsletter advertising in their marketing?
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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