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NorthantsLive
News
NorthantsLive was launched in June 2020 to tell the stories that matter most to the people of Northamptonshire. Our team of reporters generate live news, sport, entertainment and information from acro...
Cheddar Valley Gazette
News
The Mid Somerset Series consists of four paid-for newspapers, published in Somerset, England. They include the Wells Journal, Shepton Mallet Journal, Central Somerset Gazette and Cheddar Valley Gazett...
Somerset Guardian
News
The Somerset Guardian and Frome Standard are two weekly local newspapers, published in Somerset, England.The Somerset Standard & Guardian Series consists of the Frome Standard, and the Somerset Guardi...
Shepton Mallet Journal
News
This newspaper is published by Reach PLC in Shepton Mallet, Somerset, England. It was digitised and first made available on the British Newspaper Archive in Jul 1, 2016 ....
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Burton Mail
News
The Burton Mail is a British daily newspaper published each weekday and on Saturdays. It covers the East Staffordshire, South Derbyshire and North West Leicestershire areas. In the period December 201...
The Scotsman
News
The Scotsman is a Scottish compact newspaper and daily news website headquartered in Edinburgh. First established as a radical political paper in 1817, it began daily publication in 1855 and remained ...
Tidningen Elektrikern
News
Tidningen Elektrikern är en svensk tidning som fokuserar på frågor som rör elbranschen. Tidningen ges ut av Svenska Elektrikerförbundet, som är ett fackförbund som företräder professionella elektriker...
Arbetet
Advertising
Arbetet bevakar hela arbetsmarknaden och vänder sig till fackliga företrädare, arbetsmarknadens parter samt politiker och opinionsbildare. Arbetet en del av LO Mediehus....
Cambridge Edition
Style & Fashion
Since starting out in early 2011 Cambridge Edition has established itself as the leading lifestyle magazine in the region, providing a lively, informative monthly guide to what’s on in the area – from...
The Cheshire Magazine
Style & Fashion
The Cheshire Magazine is the premiere, luxury glossy lifestyle magazine dedicated to Cheshire, Manchester, and the surrounding areas which aspires to showcase metropolitan living at the height of soph...
Attitude
Advertising
Launched in March 1994, Attitude is the best-selling gay magazine in the UK and Europe and the world’s biggest LGBTQ media brand. The print title is sold in 31 countries worldwide, and has been transl...
Off Air... with Jane and Fi
News
Fresh from their new Times Radio show Jane Garvey and Fi Glover keep the mics on, grab a cuppa and say what they really think – unencumbered and off air. If you want to contact the show to ask a quest...
Classic Cars for Sale
Buying/Selling Cars
The UK’s best website for buying and selling classic cars, parts and autojumble, it attracts loyal, enthusiastic and well-informed buyers.The site – which also features in-depth reviews and the latest...
Model Rail
Automotive
Model Rail Magazine is a British railway magazine that specializes in rail transport modeling. It has been published since 1997 and was originally a supplement to Rail. The magazine provides informati...
Today’s Golfer
Golf
Today's Golfer is a monthly golf magazine which is published by Bauer. It was launched in April 1988 and covers topics such as the latest news in new golfing gear, golf gear tests and reviews, tips fr...
Business Matters
News
Business Matters, is the UK’s largest multi-platform resource dedicated to the owners of the UK’s small business and medium sized enterprises (SME’s). A subscription-based monthly print magazine with ...
Tatler UK
Style & Fashion
Tatler was first published in 1709. Today, more than 300 years later, Tatler magazine is published both in print and digitally, with a dynamic website focusing on parties and people, a dedicated soci...
The Sunday Post
News
One of Britain’s best-known newspapers, The Sunday Post is a Scottish institution. For more than 100 years, we have delivered outstanding journalism, told Scotland’s stories and informed and entertain...
Technology & Innovation
Education
Technology has so much to offer the world of education – the possibilities are endless and exciting; but how are teachers supposed to tell the latest fad from the next best thing for long-term, sustai...
Simply Knitting
Advertising
Whether you’re a beginner or you’ve been knitting for years you’ll find lots of exciting patterns in every issue of Simply Knitting, from on-trend garments to quick and easy gift ideas and irresistibl...
What is the cost of advertising in newsletters?
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
How do I find a list for newsletter dispatches?
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
What different formats are there in a newsletter?
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Why should one choose newsletter advertising in their marketing?
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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