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Model Rail
Automotive
Model Rail Magazine is a British railway magazine that specializes in rail transport modeling. It has been published since 1997 and was originally a supplement to Rail. The magazine provides informati...
Today’s Golfer
Golf
Today's Golfer is a monthly golf magazine which is published by Bauer. It was launched in April 1988 and covers topics such as the latest news in new golfing gear, golf gear tests and reviews, tips fr...
Business Matters
News
Business Matters, is the UK’s largest multi-platform resource dedicated to the owners of the UK’s small business and medium sized enterprises (SME’s). A subscription-based monthly print magazine with ...
Tatler UK
Style & Fashion
Tatler was first published in 1709. Today, more than 300 years later, Tatler magazine is published both in print and digitally, with a dynamic website focusing on parties and people, a dedicated soci...
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The Sunday Post
News
One of Britain’s best-known newspapers, The Sunday Post is a Scottish institution. For more than 100 years, we have delivered outstanding journalism, told Scotland’s stories and informed and entertain...
Technology & Innovation
Education
Technology has so much to offer the world of education – the possibilities are endless and exciting; but how are teachers supposed to tell the latest fad from the next best thing for long-term, sustai...
Simply Knitting
Advertising
Whether you’re a beginner or you’ve been knitting for years you’ll find lots of exciting patterns in every issue of Simply Knitting, from on-trend garments to quick and easy gift ideas and irresistibl...
Today’s Quilter
Advertising
Today’s Quilter is the new brand with a fresh take on traditional quilting. With projects, features, techniques and news, each issue offers intermediate to experienced quilters 100 pages of beautiful,...
Cubby
Advertising
Cubby is the ultimate resource for families at home. Every day we bring you real homes from real families, designed for living together. We also bring you practical, fun ideas for an easier life at ho...
Gold Derby
Advertising
Gold Derby famously presents four sets of Oscar, Emmy, Grammy and other predictions for comparison and analysis: Experts (journalists from Entertainment Weekly, USA Today, etc.), Gold Derby’s Editors...
Deadline
Entertainment
Deadline Hollywood (Deadline.com) first began in March 2006 as Deadline Hollywood Daily, the 24/7 Internet version of Nikki Finke’s long-running LA Weekly “Deadline Hollywood” print column. In 2009, N...
Jezebel GA
Style & Fashion
As part of the award-winning Modern Luxury Media network, Jezebel delivers cutting-edge fashion spreads, international travel features, revealing celebrity profiles, and the latest local know-how, ens...
Modern Luxury Dallas
Style & Fashion
As part of the award-winning Modern Luxury Media network, Modern Luxury Dallas delivers cutting-edge fashion spreads, international travel features, revealing celebrity profiles, and the latest local ...
Modern Luxury San Diego
Advertising
As part of the award-winning Modern Luxury network of regional publications, Modern Luxury San Diego excels in capturing the metropolitan lifestyle, making it a valuable partner for companies wishing ...
Modern Luxury Palm beach
Advertising
Modern Luxury offers local knowledge and regional character dovetailed with a national reach. Our unrivaled local intelligence, interactive digital brand extensions and hightouch events make us the mo...
Modern Luxury Weddings Philadelphia
Weddings & Marriage
PHILADELPHIA STYLE magazine delivers the latest dispatches from the worlds of fashion, beauty, travel, philanthropy, entertainment, home décor, architecture, and real estate to discerning and sophisti...
Construction Dive
Construction
Construction Dive provides in-depth journalism and insight into the most impactful news and trends shaping the construction and building industry. The daily email newsletter and website cover topics s...
Up First
News
NPR's Up First is the news you need to start your day. The three biggest stories of the day, with reporting and analysis from NPR News — in 10 minutes. Available weekdays by 6 a.m. ET, with hosts Leil...
Frozen Head
Advertising
Hosted by Ash Kelley and Alaina Urquhart from the hit show Morbid.When 90-year-old Laurence Pilgeram drops dead on the sidewalk outside his condo, you might think that’s the end of his story. But, rea...
Cork Beo
News
Cork is changing faster than any other county in Ireland and faster than most regions across Europe. In the city, our population has just jumped by 85,000 to 210,000 thanks to the boundary changes. Cr...
What is the cost of advertising in newsletters?
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
How do I find a list for newsletter dispatches?
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
What different formats are there in a newsletter?
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Why should one choose newsletter advertising in their marketing?
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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