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Food & Drink · Liquor.com is dedicated to good drinking and great living. We inspire, entertain and educate anyone—and everyone—interested in what happens ...
Home & Garden · Better Homes and Gardens is the fourth best selling magazine in the United States. The editor in chief is Stephen Orr. Better Homes and Gard...
Home & Garden · Southern Living is a lifestyle magazine aimed at readers in the Southern United States featuring recipes, house plans, garden plans, and inf...
Home & Garden · Successful Farming began in 1902 as a publication built on service journalism to help American farmers. Today, our brand includes an award-w...
Style & Fashion · Brides is a wedding planning and lifestyle media brand that provides inspiration and information for brides-to-be. The brand offers a wide ...
Style & Fashion · InStyle was an American monthly women's fashion magazine founded in 1994. It was published in the United States by Dotdash Meredith. In Feb...
Style & Fashion · At Shape, wellness is for all. Whether you are working toward a specific fitness goal or just hope to feel better and have more energy, our ...
Travel · Travel + Leisure is a travel and lifestyle media brand that provides travel inspiration, advice, and information to consumers. The brand ope...
Education · Treehugger, the only modern sustainability site that offers advice, clarity, and inspiration for both the eco-savvy and the green-living nov...
Entertainment · People en Español is a Spanish-language American magazine published by Dotdash Meredith that debuted in 1996, originally as the Spanish-lang...
Entertainment · Entertainment Weekly (sometimes abbreviated as EW) is an American digital-only entertainment magazine based in New York City, published by D...
Entertainment · Billboard (stylized as billboard) is an American music and entertainment magazine published weekly by Penske Media Corporation. The magazine...
Tech · LifeSavvy Media is an American technology media company that provides information, tutorials, and guides on various topics related to techn...
Automotive · L’ Argus is one of France’s leading players in digital marketing services for the automotive industry. They offer a range of products aimed ...
Tech · CIO attracts the highest concentration of enterprise CIOs and business technology executives with unparalleled peer insight and expertise on...
Tech · Computerworld focuses on empowering enterprise users and their managers, helping them create business advantage by skillfully exploiting tod...
Tech · CSO serves enterprise security decision-makers and users with the critical information they need to stay ahead of evolving threats and defen...
Tech · InfoWorld covers software development, cloud computing, data analytics, and machine learning tools and technologies for an audience of infor...
Tech · Macworld is owned by Foundry (formerly IDG Communications), a subsidiary of IDG Inc, which was acquired by Blackstone in 2021.Macworld deliv...
Tech · Network World provides deep domain expertise on the modern enterprise data center, including the latest networking, storage, servers, and vi...
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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